What’s Now & Next: Keeping Pace with Evolutions in Programmatic Advertising

Join us virtually on March 16 at 12pm to learn more about today’s programmatic advertising landscape. 

Members will have the opportunity to learn more about hot topics in the world of programmatic advertising from two leading DSP’s (Demand Side Platforms): Simpli.fi and the Trade Desk. You’ll learn the history of programmatic and how it’s evolved, how advertisers of all sizes can utilize programmatic advertising, the world of retail media and first party data, consumer data and identity, targeted CTV/OTT advertising, and more. 

Attendees will take away: 

• Background on Speakers and Simpli.fi / The Trade Desk 
• What is Programmatic, The History of Programmatic, New Buying Modalities
• Continued Growth of Programmatic
• Retail Media
• Data & Identity
• CTV/OTT vs. Linear 
• POV: The Future of Programmatic

We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.

About the speakers: 

Matt Christansen, Sr. Director of Strategic Partnerships, Simpl.fi:

Matt Christansen has been in ad-tech for 15 years and at Simpli.fi for over 10 years.  His primary focus had been large media companies and over time has been divided between large cross-departmental integrations, product creation, and serving in-between sales’ needs/features and Product/Dev/Engineering to speak ‘Sales’ into ‘Dev/Engineering’.

Annie Rector, Sr. Director for the Rocky Mountain Region, Trade Desk: 

Annie Rector is a Senior Director of Business Development at The Trade Desk, leading the sales team for the Mountain West region.  Annie has worked in the digital media and AdTech industry for the past 14 years.  Prior to joining The Trade Desk, Annie spent the previous 7 years at The Oracle Data Cloud, joining the company through the Datalogix acquisition.  At Oracle, she started as a solutions consultant to some of the world’s largest CPG, tech, and media & entertainment clients, then worked in GTM strategy before transitioning fully into sales and leading sales teams.