August 2019
22
Crafting Better Digital Personas with Attitudinal Segmentation
We can see a lot about our digital audiences based on their activity online. Where they click, when they click, how long they stay, where they were before and where they go next. We've got what they looked at, what they bought, and how often. Our digital audience personas are full of information about who they are, where they live, how much they make and how much they spend. What none of this tells us is WHY. Oh, we can…
Find out more »September 2019
19
The State of Search
Top 5 Take-Aways The value of using AI to help scale and drive better results Common audience targeting tactics and use cases Why you should be informed about voice Search, but limit investment there for now The importance of Shopping Ads Shopping Ads tips for success About the Speaker Bob Nishiyama started his career working part-time at an early digital marketing agency, W3PR, to pay for college. It was W3PR that initially sparked his interest in helping businesses grow by…
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