Arizona Interactive Marketing Association (AZIMA)

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Arizona Interactive Marketing Association (AZIMA)

www.joinazima.org

August 2019

08
22

Crafting Better Digital Personas with Attitudinal Segmentation

August 22 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale,AZ85257United States
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CRAFTING BETTER DIGITAL PERSONAS WITH ATTITUDINAL SEGMENTATION

We can see a lot about our digital audiences based on their activity online. Where they click, when they click, how long they stay, where they were before and where they go next. We've got what they looked at, what they bought, and how often. Our digital audience personas are full of information about who they are, where they live, how much they make and how much they spend. What none of this tells us is WHY. Oh, we can…

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September 2019

09
19

The State of Search

September 19 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale,AZ85253United States
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Top 5 Take-Aways The value of using AI to help scale and drive better results Common audience targeting tactics and use cases Why you should be informed about voice Search, but limit investment there for now The importance of Shopping Ads Shopping Ads tips for success About the Speaker Bob Nishiyama started his career working part-time at an early digital marketing agency, W3PR, to pay for college. It was W3PR that initially sparked his interest in helping businesses grow by…

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October 2019

10
10

Phoenix Design Week: UI/UX

October 10 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale,AZ85253United States
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November 2019

11
15

Innovation in App Dev: The Future of Site and Apps

November 15 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale,AZ85257United States
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Details coming soon.

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