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2030 B2B Trends: Contrarian Ideas For The Next Decade
April 21 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
2020 was one of the most difficult periods in modern history. The pandemic threw a cloud of uncertainty over the next year, making it difficult to spot trends. So this year, LinkedIn has taken a different approach. They’ve decided to look far ahead…to 2030.
Join us April 21 to meet Peter Weinberg, Global Head of Development at LinkedIn’s B2B Institute. He will share the three macro trends that will define the next 10 years of B2B marketing. You will learn:
- Why brand is more valuable than lead-gen
- Why all-time creative is more valuable than real-time creative
- Why broad targeting is more valuable than hyper-targeting
We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.
About the Speaker:
Peter Weinberg is the co-founder of LinkedIn’s B2B Institute, a think tank that researches the laws of growth in B2B marketing. As the Global Head of Development, Peter develops contrarian marketing strategies designed to give LinkedIn’s top clients a competitive edge. Peter has spent the majority of his career at LinkedIn in a variety of sales and consulting roles. Prior to LinkedIn, Peter worked in creative planning at Dentsu and media planning at GroupM. Outside of LinkedIn, Peter is a profoundly unsuccessful science fiction novelist and a devoted Nintendo player.