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Search Update 2022

May 18, 2022 @ 6:00 pm - 8:00 pm

Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door

Our first in-person event since 2020 is here! Join us May 18th for an insightful panel on SEO in 2022. Our panelists will discuss why it’s essential to select the right SEO tools for the project goal and workflow. You will learn about:

  • Integrating SEO tools into your workflow
  • Limitations of SEO tools. What data to trust completely, and what you should question
  • How AI has influenced tool development and application
  • How to integrate tools via API
  • What’s next – AI-driven content development, coordination marketing, and the digital marketing feedback loop
  • Why your competitors drive your SEO
  • How to integrate SEO and content creation


Location: Kerr Cultural Center – 6110 N Scottsdale Rd, Scottsdale, AZ 85253

6:00 PM – 7:00 PM – Beer/Wine Reception 

7:00 PM – 8:00 PM – Panel 

Food trucks and beer/wine included. 


As a tribute, we will be remembering Matthew O’Brien at this event. Together with our community and his family, we grieve the loss of O’Brien. AZIMA wouldn’t exist without him. We are grateful for his service as both a founding and longest-serving board member. 


About the Speakers:

Michael Roberts – Founder of Spyfu

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 15 years.


Chris Maxson – Director of SEO at iCrossing

iCrossing builds seamless digital experiences that influence consumers to act. With unrivaled access to Hearst’s powerful consumer insights, they uncover the data-powered drivers that matter to your audiences and use them to build impactful, creative, consumer-first experiences that provide significant business growth.


Terry Samuels – Owner of Salterra Web Design & SEO

Starting with a web design focus, Terry and his partner, Elisabeth, quickly learned that while having an amazing website to highlight your business, marketing is intrinsically foundational for their clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built out the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them it made sense.


About the Moderator:

Carl Chapman  

Carl Chapman is a digital marketer with over 25 years of experience in SEO. His specialty is Technical SEO, with a focus on on-page and link profiles. Over the years he has worked in-house as well as a contractor. Currently, he is focused on building a new Arizona-focused travel guide.

Register to Attend


May 18, 2022
6:00 pm - 8:00 pm
Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door


Michael Roberts, Chris Maxson, Terry Samuels, and Carl Chapman


ASU Kerr Cultural Center
6110 N Scottsdale Rd
Scottsdale,AZ85253United States
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