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The Power of Influencer Marketing
February 16, 2017 @ 6:00 pm - 9:00 pmMembers:Free, Non-Members:$65, Students:$45, $75 at the Door
The digital ad landscape is becoming more and more complex while the audiences brands are trying to reach are becoming more and more distant. In this session, we’ll explore trends in influencer marketing and the reason brands are shifting their strategy to re-engage their target audiences in a new way that delivers deeper and lasting relationships.
Join us Thursday, February 16 as Tyler Farnsworth, Managing Director of August United provides an in-depth look at how influencer marketing can best be leveraged to impact brand loyalty and consumer behavior.
During this presentation, you will gain valuable insight into:
- “Influencer Marketing 101” (What is influencer marketing, what isn’t influencer marketing, keywords, definitions)
- How to get started on influencer marketing
- $100M in free R&D – learn from the costly mistakes big brands have already made
- Understanding which metrics really matter
Tyler Farnsworth is Managing Director of August United, a Tempe, AZ-based influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping brands connect with the people they serve. He’s on a crusade to rid the world of boring marketing and has extensive experience in influencer marketing strategy, video production, and social media strategy.