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Dissecting Social Media Success and Failure: Panel Discussion

January 26, 2017 @ 6:00 pm - 8:00 pm

Members:Free, Non-Members:$65, Students:$45, $75 at the Door

How do you define social media success in 2017? Strong brand communities, consistent engagement and content that doesn’t get lost in the clutter are common goals. But, how do you achieve those goals in the face of constantly evolving algorithms, an almost entirely pay-to-play ecosystem and new platforms hitting the scene regularly. To help make sure you’re on track for success amidst today’s challenging social media landscape, we’re bringing together a panel of experts to share what’s worked, what hasn’t, and to answer all of your social questions.

Join us Thursday, January 26 for a panel discussion on how to navigate the ever-changing world of social media and thrive in a time where content and community mean everything to brands and businesses.


Cecelia Romero
Assistant Manager of Social Media for P.F. Chang’s

Cecelia Romero is the Assistant Manager of Social Media for P.F. Chang’s in Scottsdale, Arizona. Her day-to-day role consists of community managing P.F. Chang’s social channels, working closely with the organization to create and publish content, craft social media and digital marketing assets, campaigns and processes. She also works closely managing 3rd party partners to craft and execute strategy.

She also has experience in the restaurant and food industry working with brands like Peter Piper Pizza, Paradise Bakery and Kroger Co. to help create content and manage their digital and social media marketing.


Elise Gould
Senior Director, Content Marketing at LaneTerralever

Elise leads the Social Media, Acquisition Content Marketing, and SEO teams at LaneTerralever. With more than 10 years of digital marketing and public relations under her belt, she has a passion

for content and helping businesses leverage this asset to increase profits. She’s also helped many notable brands generate leads and awareness through the integration of their marketing mix around their content strategy.


Julia Thompson
Director of Audience Growth, Newsroom, Republic Media

Julia is Director of Audience Growth at The Arizona Republic and azcentral.com. She works on strategy for video, social media, SEO, email newsletters, digital projects and audience analytics. In her 10 years with Gannett, the media company that owns The Republic, she has worked in newsrooms in Tallahassee, Fla.; Des Moines, Iowa; and has been in Phoenix for the past three years. She lives in central Phoenix with her husband and 1-year-old daughter.


Hallie Wright
Content Strategist, Santy

Hallie leads Content Strategy for Scottsdale/Los Angeles-based agency Santy. There, her main role is to provide strategy and direction for all digital content initiatives from the foundation of audience, market and channel research. She is passionate about social media and has successfully managed, analyzed and advised on social programs for brands big and small, including Delta Air Lines, Philosophy and Harvest Snaps.


During the panel discussion you will gain valuable insight into:

  • Which social media strategies to continue, and which to ditch in 2017
  • How to find balance and maintain relevancy in an “always on” content economy
  • Where the experts see social media going in the future
  • How to develop your paid strategy with any budget
  • The social KPI’s that really matter

Call For Questions for the Panelists

Register to Attend


January 26, 2017
6:00 pm - 8:00 pm
Members:Free, Non-Members:$65, Students:$45, $75 at the Door




Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road
Scottsdale, AZ,85250United States
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