Upcoming Events

Loading Events

« All Events

  • This event has passed.

Summer is Coming: It’s a New GA4 World

May 18, 2023 @ 12:00 pm - 1:00 pm

Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door

Summer is coming. For the marketing and measurement community, that means preparing for Google’s latest iteration of its analytics platform, Google Analytics 4 (GA4). An evolved version of its Universal Analytics predecessor, GA4 carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics configuration and reporting has been replaced by an entirely new data model. Translation: the manner in which we measure our campaigns, content performance and conversions is about to change. What’s more, Google is planning to sunset Universal Analytics in favor of GA4 by July 1, 2023.


Join us virtually on May 18 at 12pm for a session led by Chris Sietsema of Teach to Fish Digital. We will get to know the core differences between Universal Analytics and GA4, conduct a walk-through of the GA4 interface to determine what it could mean for your measurement practices, and discuss how to plan for a full transition.


The top 5 things attendees will take away from this seminar:

  1. Understand the core differences (and similarities) between Universal Analytics and Google Analytics 4.
  2. Gain a clear understanding of an event-based data model.
  3. Document necessary steps to prepare a new or revised Google Analytics 4 property.
  4. Learn about what is involved to measure behaviors and gather metrics specific to your organization.
  5. Discover the three scenarios in which you might want to empty the Google Analytics Reports toolset, GA4 Explorations or Looker Studio (Google’s very own dashboarding tool).


We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.

About the speaker:

Chris Sietsema, Google Analytics 4 Consultant

Chris Sietsema brings a wide range of digital marketing experience having held leadership positions at two successful agencies in Phoenix and a Fortune 500 Company. Chris owns Teach to Fish Digital, a consultancy committed to helping its clients make sense of marketing data. For the past two years, Chris has assisted clients in the configuration of and transition to Google Analytics 4. He offers clients strategic counsel, guidance and training as well as hands-on services related to tag management, analytics property configuration and dashboard creation. 

Chris has served as a speaker for dozens of educational webinars, industry conferences, and higher learning institutions on the topic of digital marketing analytics. He has had the pleasure of providing service to a number of fantastic clients including American Airlines, Arizona State University, Behr Paint, Brown University, Harvard University, HonorHealth, Pella Windows & Doors, Purdue University, Shea Homes, Vermeer, WD-40, Wyndham Hotels & Resorts and others. He lives on a little orange grove in the desert with his jovial wife, two witty teenage boys, a pair of hell raising dogs and a hairless cat.

Register to Attend


May 18, 2023
12:00 pm - 1:00 pm
Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door


Chris Sietsema of Teach to Fish Digital


AZUnited States+ Google Map