From Persona to Personal: The Potential of Proximity Engagements

Why Proximity Marketing?

By 2018, companies that excel at personalization will outsell the ones that don’t by 20% according to research from Gartner. Furthermore, Forrester predicts that by 2020, customer experience will be more important than price when it comes to purchasing and retention habits.

As marketers, it will be critical to create compelling and authentically personal experiences in order to attract and retain customers. In order to accomplish that, brands will have to go far beyond the metrics measured today. Key insights and an understanding of each customer’s specific desires, behaviors and motivations will be essential if companies are going to survive and thrive in this new world of expected relevancy.

Join us on Thursday, June 15 from 6:00 – 8:00 pm as Roger Hurni of LighthousePE uncovers the proximity marketing opportunities that are ripe for the taking.

What You’ll Take Away:

•      Strategies for creating the deeper level of connection and relevancy consumers are seeking.
•      An in-depth understanding of how geo-fences and beacons work in areas besides marketing
•      How to best apply proximity marketing principles to your business or clients’ businesses
•      Third party validation of how businesses are embracing this engagement technology.

About the Speaker:

Roger Hurni is a Managing Partner of LighthousePE. Because of his multinational brand experience, Roger’s clients seek him out in order to assist them with their strategic initiatives. Using the alignment of behavioral triggers along the customer path, Roger develops the strategic proximity interactions necessary for companies to realize new levels of customer engagements and operational effectiveness.

Roger has served on the Arizona Interactive Marketing Association board as its President and was twice awarded Interactive Marketing Person of the Year. He has been also named Ad Person of the Year and was Ernst & Young Entrepreneur of the Year Finalist. He has served as a member of the prestigious Walter Cronkite Endowment Board. And currently, he is an active board member of K2 Adventures Foundation, an organization that supports orphanages in Tanzania and Peru.