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The Pentagon of Effective Digital Lead Development

May 18, 2017 @ 6:00 pm - 8:00 pm

Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Is your digital lead generation machine everything it could be? It’s time to take it to the next level. This is about mastering digital lead development. Join AZIMA and Mark O’Brien and Lauren Siler of Newfangled as we take a deep dive into optimizing and uncovering hidden opportunities within the five critical areas of digital lead development to ensure they work interdependently to generate the best results. We will explore optimization opportunities including:

  • Marketing automation beyond email
  • CRM
  • Web site
  • Content strategy
  • Contact strategy

Join us on Thursday, May 18 from 6:00 – 8:00 pm for “The Pentagon of Effective Digital Lead Development.”

What This Presentation Will Provide:

  • An easy-to-use tool for assessing your current digital lead generation reality and setting one-year goals
  • A plan for how to better approach content strategy, which is the backbone of the system.
  • An in-depth understanding of the Marketing Automation and CRM functions that are critical to success.

Who This Presentation is for:

  • Digital strategists
  • Content strategists
  • Copywriters
  • Creatives
  • Web site designers
  • Advanced marketers
  • Biz Dev professionals

About the Speakers:

Through their work with Newfangled, Mark O’Brien and Lauren Siler help firms across North America create highly accountable digital lead development systems. These systems are built to take full advantage of a highly focused unique value proposition and are comprised of the right content & contact strategy, lead development website, CRM, and Marketing Automation system. The synthesis of these technologies and strategies creates the most efficient and effective marketing platform possible for firms in the business of selling expertise.

Register to Attend


May 18, 2017
6:00 pm - 8:00 pm
Members:Free, Non-Members:$65, Students:$45, $75 at the Door


Mark O’Brien (CEO) and Lauren Siler (Director of Marketing)


Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road
Scottsdale, AZ,85250United States
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