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Digital Marketing and The Holy Grail – Forecasting the Success of Your Next Campaign
October 15, 2015 @ 6:00 pm - 8:00 pmFree for Annual Members; $65 pre-register; $75 at the door
What should you expect from your digital marketing campaign? If it reaches your audience, does that mean it’s made an impact? What kind of memories should your content produce and why? How can you measure that impact and what would determine success? These are the questions that cut to the heart of digital marketing and its inherent worth. And we all know how elusive the answers can be.
Join AZIMA Thursday, October 15th as European media expert Staffan Hulten shares his methods and insights for measuring how well your digital marketing is working and what prerequisites should be met for a campaign to be successful. Due to the intense interest in this topic and the many questions we’re anticipating, this will be a special, 90-minute deep-dive.” Don’t miss it!
Here’s what you’ll take away:
• Ad recall norms for digital campaigns
• Understanding the cornerstones of relevance and brand
• The difference between eye-movement data and memory traces
• Reasons for diminishing ad recall
• Getting better at getting better
ABOUT OUR SPEAKER:
Vice President, Research and Analysis of Media (RAM)
As an international expert in news media, Staffan Hulten is a respected speaker, trainer and consultant at universities and corporations throughout Europe. His “Power Seminars” provide media companies with insights and tactics on how to measure engagement, expand their audience, and build revenue in a competitive, confusing and ever-changing media marketplace.