- This event has passed.
1st Annual Content Marketing Workshop
September 30, 2015 @ 12:30 pm - 5:00 pm$125-$200
Content marketing is no longer some newfangled trend or strategy. It’s become a fundamental part of digital marketing that’s here to stay. In this fun, interactive workshop, you’ll learn a simple, 8-step formula for creating effective content marketing strategies that drive traffic, leads, sales and results. Regardless of your environment—B2B, B2C, large or small company—this process has proven itself in nearly every type of business across multiple industries.
At the conclusion of the 4-hour workshop, you’ll receive a workbook, certificate of completion, and a copy of Content Marketing Works: 8 Steps to Transform your Business, Vertical Measures’ latest book that dissects each of the 8 steps in further detail.
What You’ll Learn
· Keys to Successful Content Strategy Creation
· Keyword and Market Research
· How to Generate 100’s of Content Ideas for any Industry
· Content Ideas & Development of Editorial Calendar
· Content Optimization for Search & Social
· How to Promote Your Content
· How to Distribute Your Content Through Multiple Channels
· Link Building to Your Content
· Lead Nurturing Systems
· Measurement and Reporting
12:30 – Registration & Networking
1:00-5:00 – Content Marketing Workshop
presented by Arnie Kuenn, CEO of Vertical Measures
5:30-7:30 – Hosted Happy Hour at Hula’s Modern Tiki
Old Town Scottsdale
August 31 – September 14• $125 Members• $165 Nonmembers
September 15 – 28• $150 Members• $200 Nonmembers
**Please note that this workshop is part of our new in-depth educational series and NOT included in the annual membership dues.
REGISTER BY SEPTEMBER 28, 2015
*SEATING WILL BE LIMITED. Registration includes networking, snacks, workshop, certificate of completion and a copy of Vertical Measure’s latest book: Content Marketing Works: 8 Steps to Transform your Business
ABOUT THE SPEAKER
Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.