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Content Programming for the Social Audience
February 20, 2014 @ 6:00 pm - 8:00 pmFree for Members; $40 pre-register; $50 at the door
From Buzzfeed and Upworthy to Huffington Post and The Atlantic, news organizations have begun to craft their messages by using a play from the social sciences playbook. In this one hour session, you’ll hear research and examples from various studies, books and Gannett News organizations that aim to answer the question “why do people share on the internet and how can I capitalize on this?”
- what emotions drive people to spread your posts
- what types of information people share with their connections
- how to position your content to maximize its reach on social networks
A long time employee with the Gannett Company, Jodi is currently the Director of Social Media and Engagement, News. Her current duties include helping Gannett’s 100+ local media sites with social media. This includes not only promotion, engagement and outreach, but understanding social media’s role in reporting and journalism. Jodi just wrapped up a yearlong social media training program and is currently working on a Facebook paid media strategy for local newsrooms.