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DTSTART;TZID=America/Denver:20220915T120000
DTEND;TZID=America/Denver:20220915T130000
DTSTAMP:20220907T224231Z
CREATED:20220211T042934Z
LAST-MODIFIED:20220907T224231Z
UID:4301-1663243200-1663246800@joinazima.org
SUMMARY:The Power of Influencer Marketing
DESCRIPTION:Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.  \n  \nWe’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape\, we’ll look at the consumer journey\, why they value influencers and the role influencers play in their lives. Further\, we’ll take a deep dive into the role of influencers vs. branded content in the wake of today’s social movements and how brands can integrate with the right influencers and measure ROI to drive success. \n  \nAttendees will take away:  \n\nA better understanding of why and how influencers work\nAn overview of the historical and current influencer landscapes\nHow to measure influencer activations\nHow to identify which influencers match their brands and speak to their audiences\nInsights into where the industry is going (Lives\, NFTs\, etc.)\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speaker:  \nSarah Angelette is a diverse digital seller with over 12 years of experience. She began her career as the first seller for a startup\, which she helped grow from <$1MM in revenue in her first year to nearly $150MM by year four. She was consistently a top seller\, opening business across the country with brands such as Toyota\, Walmart\, NBCU\, Google\, Disney\, P&G and more. She eventually moved to Dallas to open and lead the Southeast region. On a team of just three\, they generated more than 10% of the company’s revenue by 2016. She replicated success for her next company in the native advertising space\, and she is now excited to have planted roots at Influential. Her passion for advertising and her ability to understand her clients’ marketing objectives are the keys to her success. She resides in Dallas with her husband and three children. \n 
URL:https://joinazima.org/events/digital-trends-in-sports-marketing/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220818T120000
DTEND;TZID=America/Denver:20220818T130000
DTSTAMP:20220804T191130Z
CREATED:20220211T042818Z
LAST-MODIFIED:20220804T191130Z
UID:4299-1660824000-1660827600@joinazima.org
SUMMARY:Digital Trends in Sports Marketing
DESCRIPTION:What can the business world learn about customers through sports fans? Matt Balvanz\, SVP of Analytics + Innovation at Navigate\, will highlight some key industry trends that he is monitoring now and into the future. \n  \nJoin us virtually on August 18 at 12 PM for a discussion on:  \n\nThe Metaverse\nSports Betting\nSocial Media\nSports Cable\nFan Growth\nName\, Image and Likeness\nNew Industries\nTransportation\nDecentralized Autonomous Organizations (DAOs)\nAR Glasses\nSensory Engagement\n\n  \nAttendees will take away:  \n\nInformation on size and context around the projected growth of major industries\nExamples and best practices related to leveraging the latest trends\nInspirational topics to help you think outside-the-box\nOpportunities to improve and engage today\nChallenges to overcome along the way\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speaker:  \nMatt Balvanz started his career as a financial analyst after graduating from the University of Iowa in 2004\, but he transitioned to the sports industry to follow his passion\, starting with an MBA in Sports Business at San Diego State University in 2007. After graduation\, he started with Navigate as an intern and has held numerous roles within the organization over the last 14 years\, mostly centered around data analysis and storytelling.
URL:https://joinazima.org/events/digital-trends-sports-marketing/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220721T120000
DTEND;TZID=America/Denver:20220721T130000
DTSTAMP:20220707T191446Z
CREATED:20220211T042549Z
LAST-MODIFIED:20220707T191446Z
UID:4297-1658404800-1658408400@joinazima.org
SUMMARY:GA4: Insights for Business Decisions
DESCRIPTION:The measurement community has been buzzing about Google’s latest iteration of its analytics platform\, Google Analytics 4. An evolved version of its Universal Analytics predecessor\, Google Analytics (or GA4) carries over some recognizable reports and features. However\, much of what has been familiar about Universal Analytics’ configuration and reporting has been replaced by an entirely new data model. Translation: that cute little Google Analytics we all know and love is about to grow up. What’s more\, Google is planning to sunset Universal Analytics in favor of Google Analytics 4 by July 2023. \nIn this virtual session led by Chris Sietsema of Teach to Fish Digital\, we will get to know the core differences between Universal Analytics and GA4\, conduct a walk-through of the GA4 interface to determine what it could mean for your measurement practices\, and discuss how to plan for a full transition. \nJoin us virtually on July 21 at 12 PM to  \n\nUnderstand the core differences (and similarities) between Universal Analytics and Google Analytics 4.\nGain a clear understanding of an event-based data model.\nDocument necessary steps to prepare a new or revised Google Analytics 4 property.\nLearn about the different methods for visualizing your data within GA4 and with Google Data Studio.\n\nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. Attendees will also receive access to a GA4 configuration checklist as well as sample documentation to rely on as you get started and/or make progress with Google Analytics 4. \nAbout the speaker:  \nChris Sietsema has nearly 20 years of experience in the interactive marketing space. Chris excels at educating his clients and colleagues about online marketing disciplines and how best to employ them. He runs Teach to Fish Digital\, which focuses on training businesses how to create\, manage and measure their own digital marketing campaigns. He’s held lead positions at two Phoenix agencies and a Fortune 500 company.
URL:https://joinazima.org/events/ga4-insights-business-decisions/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220616T120000
DTEND;TZID=America/Denver:20220616T130000
DTSTAMP:20220609T200135Z
CREATED:20220211T042320Z
LAST-MODIFIED:20220609T200135Z
UID:4295-1655380800-1655384400@joinazima.org
SUMMARY:Preparing for the Metaverse: How aspects of our life could change.
DESCRIPTION:Join us June 16 at 12 PM for a virtual Q&A on preparing for the Metaverse. Ana Grace\, Director of Product Management for AI at Meta\, will discuss commerce in the Metaverse and how it will impact business. In this live webinar\, you will learn: \n  \n\nHow to help businesses explore the new frontiers of marketing as well as practical solutions for telling more immersive stories and creating more meaningful connections with people\nHow to drive desired marketing outcomes for all stakeholders while preparing for the shifts from offline to online and beyond\nMeta’s vision for the Metaverse\nWhat tools that exist today can be considered bridges to the Metaverse in 10 to 15 years\nExamples of foundational products that give a glimpse into the future of the internet\nGuidance for discussing current trends and their shifts towards the Metaverse\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nAna Grace\, Director of Product Management for AI at Meta and Women in Product Board member\, leads advanced AI initiatives in commerce for Meta. She joined Facebook in 2021 and has previously held product leadership roles at Best Buy\, GoDaddy\, Walmart and Macy’s. She and her husband Robb are the proud parents of five awesome kids and live in San Mateo\, Ca.
URL:https://joinazima.org/events/search-update-2022/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220421T120000
DTEND;TZID=America/Denver:20220421T130000
DTSTAMP:20220407T192556Z
CREATED:20220211T042025Z
LAST-MODIFIED:20220407T192556Z
UID:4291-1650542400-1650546000@joinazima.org
SUMMARY:2030 B2B Trends: Contrarian Ideas For The Next Decade
DESCRIPTION:2020 was one of the most difficult periods in modern history. The pandemic threw a cloud of uncertainty over the next year\, making it difficult to spot trends. So this year\, LinkedIn has taken a different approach. They’ve decided to look far ahead…to 2030.  \n Join us April 21 to meet Peter Weinberg\, Global Head of Development at LinkedIn’s B2B Institute. He will share the three macro trends that will define the next 10 years of B2B marketing. You will learn: \n\nWhy brand is more valuable than lead-gen\nWhy all-time creative is more valuable than real-time creative\nWhy broad targeting is more valuable than hyper-targeting\n\nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the Speaker: \nPeter Weinberg is the co-founder of LinkedIn’s B2B Institute\, a think tank that researches the laws of growth in B2B marketing. As the Global Head of Development\, Peter develops contrarian marketing strategies designed to give LinkedIn’s top clients a competitive edge. Peter has spent the majority of his career at LinkedIn in a variety of sales and consulting roles. Prior to LinkedIn\, Peter worked in creative planning at Dentsu and media planning at GroupM. Outside of LinkedIn\, Peter is a profoundly unsuccessful science fiction novelist and a devoted Nintendo player.
URL:https://joinazima.org/events/repurposing-owned-content-for-programmatic/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220317T120000
DTEND;TZID=America/Denver:20220317T130000
DTSTAMP:20220307T220954Z
CREATED:20220211T041834Z
LAST-MODIFIED:20220307T220954Z
UID:4289-1647518400-1647522000@joinazima.org
SUMMARY:Programmatic Advertising and the Impending Creative Revolution
DESCRIPTION:In this ever-changing digital environment\, it’s no secret that a creative revolution is near. With major technological advances\, many marketers are noticing untapped areas of growth and optimizations.  \nJoin us on March 17 with Ben Trenda\, CRO at Spaceback\, the creative tech company that invented social display\, to learn about the programmatic ecosystem and leveraging new tools on the horizon. \nWe will send everyone who registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nBen is a serial entrepreneur who has spent his career on the cutting edge of innovation in media and technology. Early in his career he worked on the team at Overture that invented Google’s business model\, sponsored search. Later he helped build the largest ad network at Advertising.com and then went on to run global partnerships at AOL Time Warner before building the programmatic business at Magnite. Ben went on to launch the industry’s first private exchanges and programmatic guaranteed marketplaces at Isocket\, which was acquired by Rubicon Project. Later\, Ben founded Goodtalk\, an SMS-based consumer media platform reaching 20M users. \nToday\, Ben works at Spaceback\, a creative tech company that invented social display.  Spaceback allows brands to convert their paid and organic social content into ad creatives that can be run across the open web using their existing programmatic buying tools. The social display creatives tend to perform 200-300% better than standard display ads\, because they are much more engaging to consumers who are bombarded with more than 1\,000 ads per day on average.  
URL:https://joinazima.org/events/preparing-for-the-metaverse-how-aspects-of-our-life-could-change/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220217T113000
DTEND;TZID=America/Denver:20220217T123000
DTSTAMP:20220211T034909Z
CREATED:20220211T034832Z
LAST-MODIFIED:20220211T034909Z
UID:4284-1645097400-1645101000@joinazima.org
SUMMARY:Cross-Media Marketing: The Stress-Free Way to Boost ROI
DESCRIPTION:In today’s world\, a business is expected to be on so many different channels to target consumers —and it’s made more difficult if you don’t have a large in-house fulfillment team\, technology platforms\, or budget to execute. This is where cross-media marketing can help.  \n  \nJoin us on February 17th to learn about cross-channel marketing and the benefits to boost ROI. Stephanie Asrymbetov\, Director of Product Management at LOCALiQ | USA Today Network will discuss how to create an impactful cross-media strategy and provide examples of successful campaigns.  \n  \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nStephanie Asrymbetov has over 20 years’ experience working with small and medium-sized businesses developing products in the ad technology space. She has a passion for helping clients use industry-leading digital ad technology to level the playing field and reach their clients online.
URL:https://joinazima.org/events/cross-media-marketing-the-stress-free-way-to-boost-roi/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20211216T120000
DTEND;TZID=America/Denver:20211216T130000
DTSTAMP:20211208T003205Z
CREATED:20210114T003908Z
LAST-MODIFIED:20211208T003205Z
UID:4115-1639656000-1639659600@joinazima.org
SUMMARY:Live shopping: The future of UX and what's next for influencers and social commerce
DESCRIPTION:Live Shopping is and will continue to impact the future of UX and shape what’s next for creators and social commerce.  \n  \nJoin us Dec. 16 to hear from Marissa Lenz\, Product Marketing Manager at Meta discuss trends and how retailers are engaging in this new format. Also hear from Maria Wollenburg\, Manager of Social Media & Content at DSW\, on how brands can lean into live shopping and encourage engagement with fans.  \n  \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speakers: \nMarissa Lenz has over 10 years of experience working in the digital ad space helping to support media agencies and brands in bringing their organic shopping experiences and ad campaigns to life. Marissa has been at Facebook/Meta for 7.5 years and for the last 4 years has been focused on the Commerce ecosystem by supporting Commerce partners such as BigCommerce and Squarespace\, and most recently as a Product Marketing Manager helping to activate commerce tools and shopping solutions in-market with brands such as DSW\, Walmart\, Target\, and more. \nMaria Wollenburg has over 15 years of retail experience\, with a focus on ensuring customers have the best possible experience with marketing. Maria has been with DSW for 6 years\, and in 2018 Maria transitioned social media from an agency to a new team at DSW. The internal social team allows for DSW to move quickly\, invest in new product offerings on Facebook and Instagram\, and ensure complete alignment with brand strategies. Maria and her team are focused on bringing new\, innovative experiences to their fans on social media\, and finding new ways to connect and engage with the DSW fans.  \n 
URL:https://joinazima.org/events/live-shopping-the-future-of-ux-and-whats-next-for-influencers-and-social-commerce/
LOCATION:Virtual Event\, AZ\, 85253\, United States
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20211118T120000
DTEND;TZID=America/Denver:20211118T130000
DTSTAMP:20211105T231738Z
CREATED:20210114T004030Z
LAST-MODIFIED:20211105T231738Z
UID:4117-1637236800-1637240400@joinazima.org
SUMMARY:Getting Comfortable on Camera: The Essential 2022 Business Skill
DESCRIPTION:There is no doubt that the pandemic has changed the way we do business forever. Video is now\, more than ever\, an incredibly powerful business tool and the primary method for conducting deals.  \n  \nJoin us Nov. 18 to hear from Todd Hartley\, CEO for WireBuzz\, who will discuss how to embrace video and provide insight on the three types of videos every business leader should know how to create.  \n  \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nTodd Hartley is the rockstar of remote selling\, video marketing\, and sales optimization. His strategies earned his sales and marketing optimization agency WireBuzz a spot on the Inc5000 list\, as one of the fastest growing privately held businesses in America and he delivers high-octane keynotes all over the world.   
URL:https://joinazima.org/events/getting-comfortable-on-camera/
LOCATION:Virtual Event\, AZ\, 85253\, United States
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210715T120000
DTEND;TZID=America/Denver:20210715T130000
DTSTAMP:20210629T173858Z
CREATED:20210114T003707Z
LAST-MODIFIED:20210629T173858Z
UID:4111-1626350400-1626354000@joinazima.org
SUMMARY:Fine or Fined: Ensuring Website ADA Compliance
DESCRIPTION:The ADA clarified its rules in 2018 to say that ADA-compliant businesses must also maintain ADA-compliant websites. But while ensuring you’re following the law is always advisable\, there are a wide variety of reasons why built-in web accessibility should be your standard going forward. \nJoin us July 15 to hear Anna Bradley M.S.\, Ed.S.\, Founder and CEO of Criterion 508 and Kathy Marks\, IT Accessibility Coordinator for ASU\, discuss the challenges and opportunities in ADA web compliance in a discussion moderated by John Moss\, Technology Services Director for Lavidge. \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \nAbout the Speakers: \nAnna Bradley M.S.\, Ed.S.\, is Founder and CEO of Criterion 508. Criterion is celebrating its 20th anniversary in the web accessibility solutions space. Its work includes compliance solutions for Fortune 500 corporations\, mid-sized businesses and government agencies while also creating long-term employment opportunities for people of all abilities \n  \n  \n  \nKathy Marks\, IT Accessibility Coordinator for Arizona State University\, has spent 20 years in web development and related fields\, driven by the equalizing potential of the internet. Her current specialty is creating digital accessibility for everyone\, regardless of their abilities.\ \n  \n  \n  \n  \nAbout the Moderator: \nJohn Moss\, Technology Services Director with Lavidge\, has 18 years of IT/Systems and Project Management experience and has overseen complex web application development for Fortune 500 companies. He has overseen the development and launch of over 300 public websites\, web applications and intranets.
URL:https://joinazima.org/events/fine-or-fined-ensuring-website-ada-compliance/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210617T120000
DTEND;TZID=America/Denver:20210617T130000
DTSTAMP:20210616T232447Z
CREATED:20210114T003539Z
LAST-MODIFIED:20210616T232447Z
UID:4109-1623931200-1623934800@joinazima.org
SUMMARY:The Future of Customer Data Platforms & Why They're so Important in 2021
DESCRIPTION:Organizations are rapidly adopting customer data platforms (CDPs) into their existing tech stacks. Wonder why? \nJoin us June 17 to hear from Chris Morgan\, Director of Solutions Consulting for Tealium and Aimee Bos\, VP of Analytics and Data Strategy at Zion & Zion. The duo will define CDPs\, highlight the problems they solve\, the benefits they provide and reveal why organizations are rapidly adopting this technology. Things organizations should consider before adopting a CDP will also be covered. \nJoin us for our June 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \nAbout the Speakers: \n\nChris Morgan is the Director of Solutions Consulting for Tealium\, one of the premier and inaugural CDP providers in the space. For the last 4.5 years\, Chris has been at the forefront of utilizing the CDP’s unique capabilities to solve real-world business challenges for customers of all sizes.\nAimee Bos is the VP Analytics and Data Strategy at Zion & Zion. She has over 16 years of experience working with digital analytics and Marketing Technology. She has spent the last 6 years helping clients deliver seamless customer experiences by utilizing a CDP.\n\nAbout the Moderator: \n\nStephen Heitz is the Chief Innovation Officer for the LAVIDGE. In this role\, he leads the unification of client service\, digital strategy\, media and technology for the Phoenix-based employee-owned ad agency. Stephen’s career in digital started at eBay where he was CTO for one of eBay’s subsidiaries. His deep client and agency experience allows him to combine the strategy of a media planner\, data scientist\, and marketing brand planner with the know-how of a chief technology officer\, Stephen has been instrumental in building our digital community serving for over ten years on the board of the Arizona Innovation Marketing Association and twice as its president.
URL:https://joinazima.org/events/the-future-of-customer-data-platforms-why-they-are-so-important-in-2021/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210520T120000
DTEND;TZID=America/Denver:20210520T130000
DTSTAMP:20210506T203431Z
CREATED:20210114T003415Z
LAST-MODIFIED:20210506T203431Z
UID:4107-1621512000-1621515600@joinazima.org
SUMMARY:What's old is new again. The revival of SMS.
DESCRIPTION:In case you didn’t get the message\, more brands are deploying mobile messaging as a critical owned media channel in their marketing mix. Why? \nJoin us May 20th to learn the Five Reasons Brands are Adopting Text Message Marketing presented by Chuck Moxley\, Senior Vice President of Marketing at Mobivity. \nDuring the session\, you’ll learn: \n\nWhy building first-party data is the single most urgent need that brands need to invest in before it’s too late.\nWhy your brand’s text messages are 5X more likely to be read than your emails.\nHow messaging won’t compete with your other digital channels but can actually complement and help drive adoption.\nTechnology advances in mobile messaging allow brands to broadcast far more than simple SMS messages.\nThe gaps in your digital engagement and online ordering that text messaging can close.\n\nJoin us for our May 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \nAbout the Speaker: \n \nChuck Moxley’s platform is used by dozens of leading brands including Subway\, Sonic Drive-In and Dutch Bros. Chuck is also co-author of Audience of One\, which will be published by McGraw Hill in September. \n 
URL:https://joinazima.org/events/whats-old-is-new-again-the-revival-of-sms/
LOCATION:Virtual Event\, AZ\, 85253\, United States
ATTACH;FMTTYPE=image/jpeg:https://joinazima.org/wp-content/uploads/5-20-21-Chuck-Moxley-for-AZIMA-May-Event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210415T120000
DTEND;TZID=America/Denver:20210415T130000
DTSTAMP:20210415T013755Z
CREATED:20210114T003220Z
LAST-MODIFIED:20210415T013755Z
UID:4105-1618488000-1618491600@joinazima.org
SUMMARY:Evolution of Paid Search with Google
DESCRIPTION:Paid search is an important tool in the toolbox of all digital marketers. The key to maximizing your budget and reaching the hyper-targeted audiences that this tool allows is understanding the rules\, especially as they evolve over time. \nJoin us at noon on April 15 for the Evolution of Paid Search with Google featuring Colleen Fitzgerald\, Google Client Partner Lead\, and Alana Fromm\, Google Technology Account Manager. Colleen and Alana will cover these three critical areas: \n\nUnderstanding the User: Search behavior and trends\nEssentials of Paid Search: Setting yourself up for excellence\nMeasuring the Impact: Attribution\, reporting and a cookie-less world\n\nEveryone who registers will also receive a Grubhub gift card code to be able to order lunch to enjoy during this virtual event. \nAbout the Speakers:  \nColleen Fitzgerald is a highly experienced sales and marketing professional with a proven track record in making data-driven business decisions. She’s worked at Google for 4 ½ years\, and prior to that worked at Fundera and J.P. Morgan. Her experience includes working with SMB and Large Corp\, and across verticals including Finance\, B2B\, Healthcare\, Travel and CPG. \n\n  \n  \n\nAlana Fromm built her career at Google\, spending her early days working with SMBs and eventually supporting some of Google’s largest advertisers. She has experience working with several business models\, including lead generation\, multi-channel\, and e-commerce\, aiming to advance their marketing strategy through brand and performance marketing tactics across Google platforms.
URL:https://joinazima.org/events/2021-state-of-search-google-ever-changing-rules-to-drive-revenue/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210318T120000
DTEND;TZID=America/Denver:20210318T130000
DTSTAMP:20210303T052038Z
CREATED:20210114T002554Z
LAST-MODIFIED:20210303T052038Z
UID:4100-1616068800-1616072400@joinazima.org
SUMMARY:Unprecedented Times: The Increasing Relevance of Give Back Brands
DESCRIPTION:Millennials and Gen Zers grew up in a world that encouraged recycling and social good. Instead of donating money directly to causes\, consumers under the age of 40 are increasingly choosing to patronize brands that give back as a core mission. Yoobi\, a philanthropic school and office supply company\, is one of these brands. For every item purchased\, Yoobi donates a school supply item to a child in need in the U.S. So far\, it has contributed to 5.5 million students.  \n  \nYoobi Marketing Director Jess Benton will share the company’s journey over the past five years\, insights\, lessons learned and highlight how giving back plays a central role in its success.  \nAbout the Speaker: As marketing director at Yoobi\, Jess oversees the company’s give program and licensing initiatives. She prides herself on building long-term personal and professional relationships and has a passion for utilizing her talents at companies rooted in purpose. Prior to joining Yoobi in 2019\, Jess spent 10 years in PR and marketing roles for a wide array of brands. \n  \nJoin us for our March 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event.
URL:https://joinazima.org/events/unprecedented_times/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210225T120000
DTEND;TZID=America/Denver:20210225T130000
DTSTAMP:20210213T001018Z
CREATED:20210114T003039Z
LAST-MODIFIED:20210213T001018Z
UID:4103-1614254400-1614258000@joinazima.org
SUMMARY:Advertising\, News and the Ecosystem Our Brands Require
DESCRIPTION:It is critical that members of our community remain informed on the issues that affect them most – legislation\, health and education to name a few. And in times of national crisis\, we realize that crucial community information comes from local reporters. A desire to remain informed drives local content engagement\, and access to accurate\, high-quality information has never been more important in our country.  \nAs digital marketers\, why should we advertise with local publications? As citizens\, why might it be important to subscribe? In this session\, we’ll explore how dedicated journalists serve our communities and discuss how the support we provide to them benefits all of us. \n  \nPanelists: \nMi-Ai Parrish\, Sue Clark-Johnson Professor in Media Innovation and Leadership\, Cronkite School of Journalism\, ASU  \nMi-Ai Parrish has spent her career breaking through barriers in journalism\, media and leadership roles. She was the first female publisher of the Kansas City Star\, the first Korean-American publisher in mainstream media and the first minority to serve as publisher of The Arizona Republic. Over the years\, Mi-Ai has been an editor\, president and publisher of large media organizations\, but in her current role as CEO and President of Phoenix-based MAP Strategies Group\, more than anything else\, she excels as a transformational leader. She brings people together and ideas to fruition through change engineering\, thought leadership\, innovation integration and brand management.  \nMatthew O’Brien\, Founder and Chief Executive Officer\, MINT Social \nWith over 20 years of experience in the digital media world\, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. As the founder of MINT Social\, he recently helped develop a data insight engine to bridge the gap between search\, social\, and mobile marketing to maximize the visibility\, relevancy\, and predictive success of online businesses. MINT Social is an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. \nJacob Nelson\, Assistant Professor of Digital Audience Engagement\, Cronkite School of Journalism\, ASU \nJacob uses qualitative and quantitative methods to study the changing relationship between journalists and their audiences. His research has been published in academic journals including Journalism & Mass Communication Quarterly\, Digital Journalism\, and Journalism Practice\, as well as in trade presses like Columbia Journalism Review\, MediaShift\, and Digital Content Next. \n  \nAs part of registering for our February virtual event\, we will send everyone a Grubhub gift card for you to order lunch in advance of the Zoom event.
URL:https://joinazima.org/events/transparency-mitigating-the-trust-crisis/
LOCATION:Virtual Event\, AZ\, 85253\, United States
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DTSTART;TZID=America/Denver:20201210T120000
DTEND;TZID=America/Denver:20201210T130000
DTSTAMP:20201118T004619Z
CREATED:20191206T173140Z
LAST-MODIFIED:20201118T004619Z
UID:3812-1607601600-1607605200@joinazima.org
SUMMARY:Who are you even talking to?
DESCRIPTION:People take in information more differently than ever before. With so much coming at us\, our minds are full of information and brands that want in. We need solutions to problems\, on demand. We don’t need more brand attributes to memorize. And with so many sources of media\, we couldn’t if we were even interested. The path to growth for global brands has changed\, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today takes today’s mindset. \nThe Specific Methodology is based on 25 years of marketing and strategy success and is the theory presented in Adam’s second book\, Specific. As professionals continue to refine marketing planning for 2021\, Adam’s methodology is incredibly relevant. The need for on-demand solutions to address specific needs only rises with the pandemic. Please join us on December 10 at 12 noon\, as Adam provides consumer brand examples\, and answers audience questions. \nPrior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub\, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines\, Dial Corporation\, Domino’s Pizza\, Dunkin’ Brands and Mercedes-Benz. \nDue to COVID-19\, we are going to make it a Zoom event! We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the virtual event.
URL:https://joinazima.org/events/who-are-you-even-talking-to/
LOCATION:Virtual Event\, AZ\, 85253\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Denver:20201022T120000
DTEND;TZID=America/Denver:20201022T130000
DTSTAMP:20210707T162255Z
CREATED:20191206T172124Z
LAST-MODIFIED:20210707T162255Z
UID:3796-1603368000-1603371600@joinazima.org
SUMMARY:2020 AZIMA TIM Awards
DESCRIPTION:The 2020 AZIMA TIM Awards new date is September 24th. \nThis is your chance to mingle with some of the best and brightest marketers in Phoenix. If you are in digital marketing field\, this is an event you don’t want to miss! \n*Please Note – Limited registration will be available at the door the day of the event. If you have submitted an entry of work\, you must also purchase a ticket to attend the event. \nAgenda & Location\nWhen: October 22\, 2020\nCocktails: 6:00 PM\nDinner: 6:30 PM\nAwards Ceremony: 7 PM \nTempe Center for the Arts\n700 W. Rio Salado Parkway\nTempe\, AZ 85281 \nAbout the AZIMA TIM Awards\nDedicated to honoring and recognizing digital marketing professionals and their successful digital marketing campaigns and innovation\, the 2020 TIM Awards is now open for submission. \nNamed after Sir Timothy Berners-Lee\, acknowledged father of the World Wide Web\, the 2020 TIM Awards brings together Arizona’s best and brightest digital marketers to celebrate the work completed in the 2019 calendar year. \nSo\, get busy on your entries and watch for our updates regarding this prestigious awards ceremony. \nContact us now about ways you can get involved with sponsoring the event or volunteering on a committee! \nPast Winners\n2019 | 2017 | 2015 | 2014 \n2020 TIM Awards Categories\n\n\n\nConsumer Web Site\nAwards outstanding web sites for consumer brands and businesses\n\nBusiness Web Site\nHonors outstanding web sites for business-to-business organizations\n\nNon Profit Web Site\nRecognizes outstanding web site for non-profit or government organizations\n\nCampaign Web Site\nAwards outstanding web sites or landing pages for advertising or marketing campaigns separate from\, or a small portion within\, a branded site\n\nContent Web Site\nRecognizes outstanding web sites designed for delivering content like blogs\, news\, and information sources with authoritative\, relevant content\n\nWeb Application\nHonors outstanding user experience design and development for a web-based app\n\neCommerce Web Site\nRecognizes outstanding eCommerce Web sites\n\nMobile App\nAwards outstanding downloadable mobile apps\n\nDisplay Ad\nRecognizes an outstanding display campaign including static\, animated HTML5 and/or rich media ads\n\nEmail Marketing Campaign\nAwards best use of email marketing campaigns including eCommerce\, marketing automation integration or nurture campaigns that demonstrate superior content and relevancy\n\n\n\n\n\nOnline Video\nRecognizes superior videos created for digital use-only on web sites\, social media and/or content marketing campaigns\n\nVideo Ad\nHonors video ads developed specifically for online\, not repurposed from TV\, and used in programmatic or social channels\n\nSearch Marketing (PPC) Campaign\nRecognizes the best use of pay-per-click search campaigns\n\nSearch Engine Optimization (SEO) Campaign\nRecognizes outstanding SEO techniques that improved the quality and volume of web traffic to a website\n\nIntegrated Consumer Campaign\nRecognizes outstanding integrated campaigns targeting consumers with three or more digital tactics\n\nIntegrated Business Campaign\nHonors outstanding integrated campaigns targeting businesses with three or more digital tactics\n\nInteractive User Experience\nAwards the best use of digital to drive interactive user experiences including sales tools\, presentations or kiosks\n\nPhysical to Digital Integration\nRecognizes the integration physical and digital experiences using augmented reality or presence technology like beacons or Geo-fences\n\nVirtual Reality\nAwards the most innovative and effective use of virtual reality for a digital marketing campaign\n\nData Analytics\nRecognizes business growth driven by specific and proven impact of marketing data and analytics\n\n\n\n\n\nContent Marketing Campaign\nHonors the best use of an content marketing campaign for the promotion of a brand\, product or service by engagement\n\nSocial Influencer Marketing\nRecognizes the growth of followers and engagement of a social following across social platforms\n\nSocial Real-time Engagement\nHonoring real-time social engagement or response to an event\, escalation or on-going customer support\n\nSocial Live\nRecognizes the best of social media platforms and social listening tools to increase the digital engagement of a live event\n\nSocial Ad\nAwards the best use of ads across social media platforms\n\nDigital Transformation of the Year\nHonoring the holistic digital rebirth across all online extensions\n\nInteractive Rising Star (From a Brand)\nHonoring a interactive marketer working for a brand who innovates\, corroborates and drives results\n\nInteractive Rising Star (From an Agency)\nHonoring an interactive marketing working for an agency achiever who innovates\, collaborates and drives results\n\nInteractive Brand of the Year\nRecognizes a leading brand that demonstrated superior executions of multiple interactive marketing techniques\n\nInteractive Person of the Year\nRecognizes a person for contributions to the field of interactive marketing\n\n\n\n\n\n\nTIM Awards Entries\n\n\n\n$75 Early Bird Submissions by: Friday\, February 7th\n$100 Final Submission by: Friday\, February 21st \n \n\n\n\n\nScreen shots and performance analytics are encouraged for each entry so they can be properly evaluated. \nSubmit Entry Info
URL:https://joinazima.org/events/2020-azima-tim-awards/
LOCATION:Virtual Event\, AZ\, 85253\, United States
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