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UID:4928-1761220800-1761224400@joinazima.org
SUMMARY:Trends in AI: Emerging Tools Marketers Need to Know
DESCRIPTION:AI is transforming marketing faster than any technology before it—reshaping creative processes\, strategy\, and the very role of marketers themselves. But with so many new tools\, headlines\, and hype cycles\, it can be hard to tell what really matters and where to start. \nJoin us for a live virtual session on October 23 at 12 PM with Jennifer Spangler\, a marketing executive with over 20 years of experience helping brands harness AI for storytelling\, strategy\, and scale. In this practical\, fast-moving session\, she’ll cut through the noise to spotlight the real shifts in AI that marketers need to know now—and what’s just around the corner. \nYou’ll walk away with actionable insights\, real-world examples\, and a fresh understanding of how to stay creative\, relevant\, and ahead in the AI transformation era. \nWhat You’ll Learn: \n\nNew tools in video and image generation you can use today\nWhat vibe coding is—and how it’s changing creative direction\nHow to protect your digital presence as copyright laws evolve\nWays to leverage deep research to elevate your strategy and output\nPractical steps to move from prompt engineering to context engineering\n\nAbout the Speaker\nJennifer Spangler\, Account Director at Ideas Collide \nWith over 20 years of experience across B2B and B2C industries\, Jennifer helps CMOs\, marketing teams\, and brand leaders harness the power of AI to drive strategy\, storytelling\, and scale. She’s been leading AI adoption and education with a focus on helping marketers lead—not follow—in this new era. \nHer career spans tech\, hospitality\, gaming\, higher ed\, and finance\, giving her a rare perspective on how to connect creativity and data. Jennifer brings both analytical insight and creative vision to every conversation—bridging the gap between human imagination and machine intelligence. \nAll event attendees will receive a $25 Grubhub gift card to enjoy lunch during the event!
URL:https://joinazima.org/events/trends-in-ai-emerging-tools-marketers-need-to-know/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20250918T120000
DTEND;TZID=America/Denver:20250918T130000
DTSTAMP:20250802T035732Z
CREATED:20250802T035732Z
LAST-MODIFIED:20250802T035732Z
UID:4890-1758196800-1758200400@joinazima.org
SUMMARY:Podcast Ads in 2025 Aren’t What You Think (And That’s a Good Thing)
DESCRIPTION:Podcasting has matured—from a niche content format into a high-intent\, high-impact advertising channel that marketers and agencies can no longer afford to overlook. But even as adoption grows\, key misconceptions remain. Is podcast advertising only for big brands? Can it really scale? And what role does measurement play in a space known for host-read intimacy? \nJoin us for a live virtual session on September 18 at 12 PM with Gus Chapdelaine\, Vice President of Sales and Talent Development at iHeartMedia Phoenix\, as he breaks down how podcasting has evolved into a powerful\, data-driven tool for marketers at every level. You’ll learn how to approach podcast strategy the right way—blending creative authenticity with precise targeting—and how to educate clients on its value in a crowded media mix. \nGus will share real-world insights from leading teams at the No. 1 podcast publisher in the U.S.\, highlighting how local and enterprise brands alike can unlock scalable success in this rapidly growing channel. \nWhat You’ll Learn: \n\nWhy podcasting is no longer experimental—and how marketers can use it as a secret weapon\nHow measurement and scale have evolved (and why they’re now strengths\, not gaps)\nWhy today’s podcast ads offer the reach of traditional audio + the precision of digital\nHow to buy podcast ads programmatically\, beyond just show-specific placements\nWhy agencies and marketers who educate clients on podcasting now will win trust long-term\n\nAbout the Speaker \nGus Chapdelaine\, Vice President of Sales and Talent Development at iHeartMedia Phoenix \nGus Chapdelaine leads sales strategy and talent development at iHeartMedia Phoenix\, supporting enterprise\, multi-market\, and local advertising efforts across audio and digital. With 15+ years of experience\, he specializes in helping brands navigate the evolving podcast and audio space to drive measurable growth. \nWhen he’s not coaching teams or building media strategies\, Gus is a proud dad of two toddlers\, a lifelong Cubs and Bears fan\, and a guitar enthusiast with a soft spot for fishing (even if the fish don’t always cooperate). \nAll event attendees will receive a $25 Grubhub gift card to enjoy lunch during the event!
URL:https://joinazima.org/events/podcast-ads-in-2025-arent-what-you-think-and-thats-a-good-thing/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20250717T120000
DTEND;TZID=America/Denver:20250717T130000
DTSTAMP:20250627T224913Z
CREATED:20250627T224913Z
LAST-MODIFIED:20250627T224913Z
UID:4868-1752753600-1752757200@joinazima.org
SUMMARY:Using AI and Randomness to Enhance the Power of Personalization
DESCRIPTION:AI-driven recommendation systems power the content we consume—from newsfeeds to emails—but what happens when personalization becomes too predictable? In a world where algorithms constantly optimize for relevance\, marketers risk trapping audiences in digital echo chambers\, reducing engagement and discovery. \nJoin us for a live virtual session with Paul Christmann\, Chief Innovation Officer at rasa.io\, as he unpacks how to reintroduce strategic randomness into AI-powered personalization. You’ll learn how to design for serendipity—creating smarter\, more human experiences that drive curiosity\, uncover hidden interests\, and deepen user engagement. \nPaul will share real-world strategies that combine AI algorithms with behavioral insights to transform static email campaigns into dynamic\, evolving journeys that keep your audience clicking. \nWhat You’ll Learn: \n\nHow over-personalization can lead to content fatigue—and what to do about it\nWays to introduce strategic randomness that spark curiosity and exploration\nTechniques for blending deterministic and stochastic models in personalization\nHow to use “serendipitous” clicks to identify hidden audience interests\nSegment-level experimentation methods to enhance engagement and campaign outcomes\n\nAbout the Speaker \nPaul Christmann\, Chief Innovation Officer at rasa.io \nPaul Christmann is an accomplished technology leader and mathematician with over 30 years of experience building high-performance software products and engineering teams. As the Chief Innovation Officer at rasa.io\, he leads the development of AI-powered email newsletter solutions\, overseeing a serverless architecture on AWS that delivers over 25 million personalized emails each month. \nPaul began his career designing algorithms for aircraft maintenance scheduling and has since applied his expertise across industries—from oil and gas to travel and digital marketing. He’s led platform transformations\, built and scaled teams\, and championed innovation at both the product and process level. In addition to his work at rasa.io\, Paul teaches strategic business integration at Tulane University\, sharing his insights on SaaS growth\, entrepreneurship\, and data-driven decision-making with future business leaders. \nAll event attendees will receive a $25 Grubhub gift card to enjoy lunch during the event!
URL:https://joinazima.org/events/using-ai-and-randomness-to-enhance-the-power-of-personalization/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20250619T120000
DTEND;TZID=America/Denver:20250619T130000
DTSTAMP:20250513T211429Z
CREATED:20250513T201907Z
LAST-MODIFIED:20250513T211429Z
UID:4852-1750334400-1750338000@joinazima.org
SUMMARY:The AI Visibility Pyramid: Tactics and Tools to Win Organic Traffic in the AI Era
DESCRIPTION:Search isn’t dead—it’s evolving. In today’s AI-driven landscape\, marketers must rethink how they approach visibility\, discoverability\, and content strategy. Success still hinges on great SEO and content fundamentals\, but the way we get discovered is being rewritten. \nJoin us for a live virtual session with Ajdin Perco\, Director of SEO & AI Search at Animalz\, as he introduces the AI Visibility Pyramid—a new framework for rising above the digital noise. Ajdin will break down how AI is changing search formats and user behaviors\, and how marketers can stay ahead by optimizing for relevance\, authority\, and trust in this new era. \nYou’ll leave this session with clear\, actionable strategies to enhance your AI visibility\, outsmart competitors\, and win organic traffic that drives real results. \nWhat You’ll Learn: \n\nThe AI Visibility Pyramid – How to layer foundational SEO\, content strategy\, and authority-building to thrive in AI search.\nAuditing your AI visibility – Understand where you stand and where to improve.\nCrafting AI-optimized content – Build NLP-friendly\, citation-ready assets that rank and convert.\nDiversifying your format game – Learn why varied content formats matter more than ever.\nMastering digital authority – Forums\, reviews\, PR\, and directories as modern ranking signals.\nCompetitive intel – Map how competitors are being cited and reverse-engineer their strategy.\n\nAbout the Speaker \nAjdin Perco\, Director of SEO & AI Search at Animalz \nAjdin is a seasoned content marketing leader with nearly a decade of experience spanning agency and in-house roles. As Director of SEO & AI Search at Animalz\, he partners with high-growth B2B companies to scale their organic presence through strategic\, data-backed content initiatives. \nHe has helped brands like Preply\, SupportLogic\, and Exer publish high-performing content and has worked with leading companies including Spotify\, CB Insights\, and Drata. Known for blending SEO expertise with business outcomes\, Ajdin is a frequent contributor to case studies and conversations on the future of content marketing. \n🎁 All event attendees will receive a $25 Grubhub gift card to enjoy lunch during the event!
URL:https://joinazima.org/events/the-ai-visibility-pyramid-tactics-and-tools-to-win-organic-traffic-in-the-ai-era/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20230921T120000
DTEND;TZID=America/Denver:20230921T130000
DTSTAMP:20230830T010336Z
CREATED:20230120T235241Z
LAST-MODIFIED:20230830T010336Z
UID:4493-1695297600-1695301200@joinazima.org
SUMMARY:The Big Do's & Don'ts for Optimizing the Customer Journey
DESCRIPTION:Even with all the buzz\, many of us are still hazy on what first-party data is\, let alone how to actually use it. In our virtual session on September 21 at 12 pm\, Sarah Segal\, Director of Demand at FullStory\, will not only share the what\, why\, and how’s\, but also the ways marketers can effectively leverage product analytics to capitalize on the power of first-party data to drive efficiency and revenue. \nAttendees will take away a great understanding of:  \n\nProduct Analytics: What’s That?\n\nWhy product analytics is (or should be) important in the digital marketing space\nMapping key data points to capture and analyze to fuel marketing decisions\n\n\nOptimizing Digital Advertising with First-Party Data\n\nLeveraging product analytics to target and personalize digital ads\nUsing first-party data to refine ad creatives\, audience segmentation\, and messaging\n\n\nB2B Lens: Strengthening ABM Product Insights\n\nUtilizing product analytics to identify high-value accounts and prioritize engagement\nCustomizing ABM plays based on product usage patterns and customer behavior\n\n\n\nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speaker: \nSarah Sehgal\, Director of Demand at FullStory  \nSarah is all things GSD. With over a decade of experience in the SaaS space\, she’s managed marketing\, sales and customer success at companies like Integrate\, Axway\, Choice Hotels\, and HEARST Media. She currently serves as Director of Demand Gen @ FullStory where she leads a team with global responsibility for operations\, marketing technology\, digital\, and performance media. She also serves as fractional CMO at DailyDose.io\, an Arizona-based app focused on tech-backed addiction recovery.
URL:https://joinazima.org/events/the-big-dos-donts-for-optimizing-the-customer-journey/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20230817T120000
DTEND;TZID=America/Denver:20230817T130000
DTSTAMP:20230702T001907Z
CREATED:20230120T234024Z
LAST-MODIFIED:20230702T001907Z
UID:4489-1692273600-1692277200@joinazima.org
SUMMARY:Design Thinking: A Human-Center Approach to Identifying & Solving Problems
DESCRIPTION:Whether you’re only starting out in your career or you’re a C-suite executive\, we can all grow in new ways to identify and solve problems. Design thinking is a human-centered approach that aims to understand emotional and social needs to aid decision-making and drive innovation.  \nJoin us August 17 at 12pm for a virtual event with Steve Koch and Jonathan Pathuis\, Managing Partners at Cast & Hue. \nAttendees will take away a great understanding of:  \n\nThe basic principles of Jobs-to-be-Done theory\, and some of the different elements\nThe elements of a Demand Profile or Jobs-to-be-Done persona and how they’re different from traditional personas and segmentation\nThe difference between functional\, social and emotional needs\nFrameworks and approaches used to uncover Jobs-to-be-Done\nExamples of how Jobs-to-be-Done theory is applied to marketing and innovation\n\nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speakers: \nSteve Koch and Jonathan Pathuis\, Managing Partners at Cast & Hue  \nSteve Koch and Jonathan Pathuis are managing partners of Cast & Hue\, a design collective passionate about helping solve wicked problems through a human-centered approach to insights\, innovation and experience design. Their approach uses empathy and frameworks like Jobs-to-be-Done\, Design Thinking and System Thinking to understand the needs that drive behaviors and the motivations that drive decision-making. These solutions take the form of journey maps\, needs-based personas\, experience blueprints and new products or services.
URL:https://joinazima.org/events/embracing-maximizing-the-tiktok-takeover/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20230420T120000
DTEND;TZID=America/Denver:20230420T130000
DTSTAMP:20230323T212405Z
CREATED:20230120T232551Z
LAST-MODIFIED:20230323T212405Z
UID:4481-1681992000-1681995600@joinazima.org
SUMMARY:Don't Shoot in the Dark: How to Interpret and Act on Data
DESCRIPTION:In today’s marketing environment\, it’s critical to make data-informed decisions to move the needle – no matter what direction you’re headed. Our next webinar on April 20 at 12pm will help you better interpret and act on the data that’s available to you.   \nHear from SVP and Media Domain Leader Jed Myer at KANTAR. He will discuss emerging trends\, tips for garnering actionable insights and industry predictions you won’t want to miss. Learn how you can help your business grow in our data-rich age.   \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speakers: \nJed Myer\, SVP\, Media Domain Leader at KANTAR \nAs the lead for the NA Media Domain\, Jed works across KANTAR to transform their approach for achieving Media domain sales and profitability objectives. Jed partners with Commercial\, Product\, Operations and Marketing teams to ensure that client needs are being met as related to offer innovation\, offer delivery and product marketing. Jed has worked across the Media buy/sell/technology ecosystem\, holding leadership roles at Ebiquity\, Google\, Univision Communications\, OmnicomMediaGroup and Nielsen. He is also active in many industry organizations\, serving on the Board for the Advertising Research Foundation (Past Chair) and has been a board member of the Media Ratings Council\, Coalition for Innovative Media Measurement and the Council for Research Excellence. 
URL:https://joinazima.org/events/dont-shoot-in-the-dark-how-to-interpret-and-act-on-data/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20230316T120000
DTEND;TZID=America/Denver:20230316T130000
DTSTAMP:20230309T012523Z
CREATED:20230120T232322Z
LAST-MODIFIED:20230309T012523Z
UID:4478-1678968000-1678971600@joinazima.org
SUMMARY:What's Now & Next: Keeping Pace with Evolutions in Programmatic Advertising
DESCRIPTION:Join us virtually on March 16 at 12pm to learn more about today’s programmatic advertising landscape.  \nMembers will have the opportunity to learn more about hot topics in the world of programmatic advertising from two leading DSP’s (Demand Side Platforms): Simpli.fi and the Trade Desk. You’ll learn the history of programmatic and how it’s evolved\, how advertisers of all sizes can utilize programmatic advertising\, the world of retail media and first party data\, consumer data and identity\, targeted CTV/OTT advertising\, and more.  \nAttendees will take away:  \n\nBackground on Speakers and Simpli.fi / The Trade Desk \nWhat is Programmatic\, The History of Programmatic\, New Buying Modalities\nContinued Growth of Programmatic\nRetail Media\nData & Identity\nCTV/OTT vs. Linear \nPOV: The Future of Programmatic\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speakers:  \nMatt Christansen\, Sr. Director of Strategic Partnerships\, Simpl.fi: \nMatt Christansen has been in ad-tech for 15 years and at Simpli.fi for over 10 years.  His primary focus had been large media companies and over time has been divided between large cross-departmental integrations\, product creation\, and serving in-between sales’ needs/features and Product/Dev/Engineering to speak ‘Sales’ into ‘Dev/Engineering’. \nAnnie Rector\, Sr. Director for the Rocky Mountain Region\, Trade Desk:  \nAnnie Rector is a Senior Director of Business Development at The Trade Desk\, leading the sales team for the Mountain West region.  Annie has worked in the digital media and AdTech industry for the past 14 years.  Prior to joining The Trade Desk\, Annie spent the previous 7 years at The Oracle Data Cloud\, joining the company through the Datalogix acquisition.  At Oracle\, she started as a solutions consultant to some of the world’s largest CPG\, tech\, and media & entertainment clients\, then worked in GTM strategy before transitioning fully into sales and leading sales teams.  
URL:https://joinazima.org/events/whats-now-next-keeping-pace-with-evolutions-in-programmatic-advertising/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20230216T120000
DTEND;TZID=America/Denver:20230216T130000
DTSTAMP:20230128T175904Z
CREATED:20230120T231306Z
LAST-MODIFIED:20230128T175904Z
UID:4474-1676548800-1676552400@joinazima.org
SUMMARY:Using Generative AI in Modern Marketing
DESCRIPTION:Join us virtually on February 16 at 12pm to learn more about using generative AI in modern marketing.  \nGenerative AI has become all the rage. How can you capitalize on this new technology to boost the efficacy of your marketing and scale your efforts? In this webinar\, we will speak with AI-startup entrepreneur and seasoned marketing strategist Rebecca Clyde who has been at the intersection of these two disciplines – AI and marketing – for more than five years. Get ready for an insightful session packed with ideas and practical approaches you can immediately apply to your business. \nAttendees will take away:  \n\nKnowledge of how generative AI works\nHow to take advantage of its capabilities in various aspects of marketing and consumer engagement\nTools for measuring its effectiveness and pitfalls to avoid \nInsightful use cases \n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speaker:  \nRebecca Clyde is the co-founder and CEO of Botco.ai. The company’s AI Chat Cloud enables conversations between businesses and their customers that are engaging\, personalized and insightful. \n  \nRebecca is an accomplished business leader with unique expertise in marketing automation and company building. Prior to Botco.ai\, she founded Ideas Collide\, an Inc. 5000 digital agency now in its 15th year serving Fortune 500 companies including major healthcare brands like Blue Cross Blue Shield Arizona and Banner Health. She was previously a digital strategist at Intel and holds an MBA from Arizona State University. Rebecca was born in Costa Rica and spent her formative years in Chile\, Argentina and Paraguay. She currently resides in Phoenix\, Arizona with her three children and enjoys gardening\, mentoring entrepreneurs and the outdoors. 
URL:https://joinazima.org/events/using-generative-ai-in-modern-marketing/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20221117T120000
DTEND;TZID=America/Denver:20221117T130000
DTSTAMP:20221103T195028Z
CREATED:20220211T043102Z
LAST-MODIFIED:20221103T195028Z
UID:4303-1668686400-1668690000@joinazima.org
SUMMARY:What is Addressable TV and How to Leverage It
DESCRIPTION:Join us virtually on November 17 at 12pm to learn about TV addressability and how to leverage it.  \n  \nAdvertisers are now able to purchase audiences using household-level profiling and segmentation to deliver different TV ads tailored to different households watching the same program. At our November event\, we will hear from three different POVs on the topic.  \n  \nAttendees will take away:  \n\nAn understanding of what addressable TV is (linear and digital)\nExamples of use cases\, learnings and successes \nInsights into industry trends\nIdeas for local applications\n\n We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \n  \nAbout the speakers:  \n\nBeth Crotty – Cox Media AVP\, Product Development and Management. Beth is a Senior Product Leader at Cox Media responsible for developing and enhancing best-in-class advertising solutions for local businesses. \nJill Meiser – Cox Media VP\, National and Political Sales. Jill directs strategy and revenue growth across nine lines of revenue\, leading sales teams driving results for customers and monetization of advertising inventory across Cox Media’s multiscreen video solutions. Prior to joining Cox in 2013\, Jill spent 25 years leading media teams across large and small agencies in the stewardship of hundreds of millions of dollars in investments.\nJames Moore – Chief Revenue Officer\, Simpli.fi and veteran AZIMA presenter. James is a leading provider of workflow software and programmatic advertising solutions. Since 2011\, he has been responsible for driving the revenue growth of the company and works closely with the largest buyers of programmatic media including brands\, agencies\, and leading local media groups.
URL:https://joinazima.org/events/what-is-addressable-tv-and-how-to-leverage-it/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220915T120000
DTEND;TZID=America/Denver:20220915T130000
DTSTAMP:20220907T224231Z
CREATED:20220211T042934Z
LAST-MODIFIED:20220907T224231Z
UID:4301-1663243200-1663246800@joinazima.org
SUMMARY:The Power of Influencer Marketing
DESCRIPTION:Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.  \n  \nWe’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape\, we’ll look at the consumer journey\, why they value influencers and the role influencers play in their lives. Further\, we’ll take a deep dive into the role of influencers vs. branded content in the wake of today’s social movements and how brands can integrate with the right influencers and measure ROI to drive success. \n  \nAttendees will take away:  \n\nA better understanding of why and how influencers work\nAn overview of the historical and current influencer landscapes\nHow to measure influencer activations\nHow to identify which influencers match their brands and speak to their audiences\nInsights into where the industry is going (Lives\, NFTs\, etc.)\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speaker:  \nSarah Angelette is a diverse digital seller with over 12 years of experience. She began her career as the first seller for a startup\, which she helped grow from <$1MM in revenue in her first year to nearly $150MM by year four. She was consistently a top seller\, opening business across the country with brands such as Toyota\, Walmart\, NBCU\, Google\, Disney\, P&G and more. She eventually moved to Dallas to open and lead the Southeast region. On a team of just three\, they generated more than 10% of the company’s revenue by 2016. She replicated success for her next company in the native advertising space\, and she is now excited to have planted roots at Influential. Her passion for advertising and her ability to understand her clients’ marketing objectives are the keys to her success. She resides in Dallas with her husband and three children. \n 
URL:https://joinazima.org/events/digital-trends-in-sports-marketing/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220818T120000
DTEND;TZID=America/Denver:20220818T130000
DTSTAMP:20220804T191130Z
CREATED:20220211T042818Z
LAST-MODIFIED:20220804T191130Z
UID:4299-1660824000-1660827600@joinazima.org
SUMMARY:Digital Trends in Sports Marketing
DESCRIPTION:What can the business world learn about customers through sports fans? Matt Balvanz\, SVP of Analytics + Innovation at Navigate\, will highlight some key industry trends that he is monitoring now and into the future. \n  \nJoin us virtually on August 18 at 12 PM for a discussion on:  \n\nThe Metaverse\nSports Betting\nSocial Media\nSports Cable\nFan Growth\nName\, Image and Likeness\nNew Industries\nTransportation\nDecentralized Autonomous Organizations (DAOs)\nAR Glasses\nSensory Engagement\n\n  \nAttendees will take away:  \n\nInformation on size and context around the projected growth of major industries\nExamples and best practices related to leveraging the latest trends\nInspirational topics to help you think outside-the-box\nOpportunities to improve and engage today\nChallenges to overcome along the way\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the speaker:  \nMatt Balvanz started his career as a financial analyst after graduating from the University of Iowa in 2004\, but he transitioned to the sports industry to follow his passion\, starting with an MBA in Sports Business at San Diego State University in 2007. After graduation\, he started with Navigate as an intern and has held numerous roles within the organization over the last 14 years\, mostly centered around data analysis and storytelling.
URL:https://joinazima.org/events/digital-trends-sports-marketing/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220721T120000
DTEND;TZID=America/Denver:20220721T130000
DTSTAMP:20220707T191446Z
CREATED:20220211T042549Z
LAST-MODIFIED:20220707T191446Z
UID:4297-1658404800-1658408400@joinazima.org
SUMMARY:GA4: Insights for Business Decisions
DESCRIPTION:The measurement community has been buzzing about Google’s latest iteration of its analytics platform\, Google Analytics 4. An evolved version of its Universal Analytics predecessor\, Google Analytics (or GA4) carries over some recognizable reports and features. However\, much of what has been familiar about Universal Analytics’ configuration and reporting has been replaced by an entirely new data model. Translation: that cute little Google Analytics we all know and love is about to grow up. What’s more\, Google is planning to sunset Universal Analytics in favor of Google Analytics 4 by July 2023. \nIn this virtual session led by Chris Sietsema of Teach to Fish Digital\, we will get to know the core differences between Universal Analytics and GA4\, conduct a walk-through of the GA4 interface to determine what it could mean for your measurement practices\, and discuss how to plan for a full transition. \nJoin us virtually on July 21 at 12 PM to  \n\nUnderstand the core differences (and similarities) between Universal Analytics and Google Analytics 4.\nGain a clear understanding of an event-based data model.\nDocument necessary steps to prepare a new or revised Google Analytics 4 property.\nLearn about the different methods for visualizing your data within GA4 and with Google Data Studio.\n\nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. Attendees will also receive access to a GA4 configuration checklist as well as sample documentation to rely on as you get started and/or make progress with Google Analytics 4. \nAbout the speaker:  \nChris Sietsema has nearly 20 years of experience in the interactive marketing space. Chris excels at educating his clients and colleagues about online marketing disciplines and how best to employ them. He runs Teach to Fish Digital\, which focuses on training businesses how to create\, manage and measure their own digital marketing campaigns. He’s held lead positions at two Phoenix agencies and a Fortune 500 company.
URL:https://joinazima.org/events/ga4-insights-business-decisions/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220616T120000
DTEND;TZID=America/Denver:20220616T130000
DTSTAMP:20220609T200135Z
CREATED:20220211T042320Z
LAST-MODIFIED:20220609T200135Z
UID:4295-1655380800-1655384400@joinazima.org
SUMMARY:Preparing for the Metaverse: How aspects of our life could change.
DESCRIPTION:Join us June 16 at 12 PM for a virtual Q&A on preparing for the Metaverse. Ana Grace\, Director of Product Management for AI at Meta\, will discuss commerce in the Metaverse and how it will impact business. In this live webinar\, you will learn: \n  \n\nHow to help businesses explore the new frontiers of marketing as well as practical solutions for telling more immersive stories and creating more meaningful connections with people\nHow to drive desired marketing outcomes for all stakeholders while preparing for the shifts from offline to online and beyond\nMeta’s vision for the Metaverse\nWhat tools that exist today can be considered bridges to the Metaverse in 10 to 15 years\nExamples of foundational products that give a glimpse into the future of the internet\nGuidance for discussing current trends and their shifts towards the Metaverse\n\n  \nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nAna Grace\, Director of Product Management for AI at Meta and Women in Product Board member\, leads advanced AI initiatives in commerce for Meta. She joined Facebook in 2021 and has previously held product leadership roles at Best Buy\, GoDaddy\, Walmart and Macy’s. She and her husband Robb are the proud parents of five awesome kids and live in San Mateo\, Ca.
URL:https://joinazima.org/events/search-update-2022/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220421T120000
DTEND;TZID=America/Denver:20220421T130000
DTSTAMP:20220407T192556Z
CREATED:20220211T042025Z
LAST-MODIFIED:20220407T192556Z
UID:4291-1650542400-1650546000@joinazima.org
SUMMARY:2030 B2B Trends: Contrarian Ideas For The Next Decade
DESCRIPTION:2020 was one of the most difficult periods in modern history. The pandemic threw a cloud of uncertainty over the next year\, making it difficult to spot trends. So this year\, LinkedIn has taken a different approach. They’ve decided to look far ahead…to 2030.  \n Join us April 21 to meet Peter Weinberg\, Global Head of Development at LinkedIn’s B2B Institute. He will share the three macro trends that will define the next 10 years of B2B marketing. You will learn: \n\nWhy brand is more valuable than lead-gen\nWhy all-time creative is more valuable than real-time creative\nWhy broad targeting is more valuable than hyper-targeting\n\nWe will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event. \nAbout the Speaker: \nPeter Weinberg is the co-founder of LinkedIn’s B2B Institute\, a think tank that researches the laws of growth in B2B marketing. As the Global Head of Development\, Peter develops contrarian marketing strategies designed to give LinkedIn’s top clients a competitive edge. Peter has spent the majority of his career at LinkedIn in a variety of sales and consulting roles. Prior to LinkedIn\, Peter worked in creative planning at Dentsu and media planning at GroupM. Outside of LinkedIn\, Peter is a profoundly unsuccessful science fiction novelist and a devoted Nintendo player.
URL:https://joinazima.org/events/repurposing-owned-content-for-programmatic/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220317T120000
DTEND;TZID=America/Denver:20220317T130000
DTSTAMP:20220307T220954Z
CREATED:20220211T041834Z
LAST-MODIFIED:20220307T220954Z
UID:4289-1647518400-1647522000@joinazima.org
SUMMARY:Programmatic Advertising and the Impending Creative Revolution
DESCRIPTION:In this ever-changing digital environment\, it’s no secret that a creative revolution is near. With major technological advances\, many marketers are noticing untapped areas of growth and optimizations.  \nJoin us on March 17 with Ben Trenda\, CRO at Spaceback\, the creative tech company that invented social display\, to learn about the programmatic ecosystem and leveraging new tools on the horizon. \nWe will send everyone who registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nBen is a serial entrepreneur who has spent his career on the cutting edge of innovation in media and technology. Early in his career he worked on the team at Overture that invented Google’s business model\, sponsored search. Later he helped build the largest ad network at Advertising.com and then went on to run global partnerships at AOL Time Warner before building the programmatic business at Magnite. Ben went on to launch the industry’s first private exchanges and programmatic guaranteed marketplaces at Isocket\, which was acquired by Rubicon Project. Later\, Ben founded Goodtalk\, an SMS-based consumer media platform reaching 20M users. \nToday\, Ben works at Spaceback\, a creative tech company that invented social display.  Spaceback allows brands to convert their paid and organic social content into ad creatives that can be run across the open web using their existing programmatic buying tools. The social display creatives tend to perform 200-300% better than standard display ads\, because they are much more engaging to consumers who are bombarded with more than 1\,000 ads per day on average.  
URL:https://joinazima.org/events/preparing-for-the-metaverse-how-aspects-of-our-life-could-change/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20220217T113000
DTEND;TZID=America/Denver:20220217T123000
DTSTAMP:20220211T034909Z
CREATED:20220211T034832Z
LAST-MODIFIED:20220211T034909Z
UID:4284-1645097400-1645101000@joinazima.org
SUMMARY:Cross-Media Marketing: The Stress-Free Way to Boost ROI
DESCRIPTION:In today’s world\, a business is expected to be on so many different channels to target consumers —and it’s made more difficult if you don’t have a large in-house fulfillment team\, technology platforms\, or budget to execute. This is where cross-media marketing can help.  \n  \nJoin us on February 17th to learn about cross-channel marketing and the benefits to boost ROI. Stephanie Asrymbetov\, Director of Product Management at LOCALiQ | USA Today Network will discuss how to create an impactful cross-media strategy and provide examples of successful campaigns.  \n  \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nStephanie Asrymbetov has over 20 years’ experience working with small and medium-sized businesses developing products in the ad technology space. She has a passion for helping clients use industry-leading digital ad technology to level the playing field and reach their clients online.
URL:https://joinazima.org/events/cross-media-marketing-the-stress-free-way-to-boost-roi/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20211216T120000
DTEND;TZID=America/Denver:20211216T130000
DTSTAMP:20211208T003205Z
CREATED:20210114T003908Z
LAST-MODIFIED:20211208T003205Z
UID:4115-1639656000-1639659600@joinazima.org
SUMMARY:Live shopping: The future of UX and what's next for influencers and social commerce
DESCRIPTION:Live Shopping is and will continue to impact the future of UX and shape what’s next for creators and social commerce.  \n  \nJoin us Dec. 16 to hear from Marissa Lenz\, Product Marketing Manager at Meta discuss trends and how retailers are engaging in this new format. Also hear from Maria Wollenburg\, Manager of Social Media & Content at DSW\, on how brands can lean into live shopping and encourage engagement with fans.  \n  \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speakers: \nMarissa Lenz has over 10 years of experience working in the digital ad space helping to support media agencies and brands in bringing their organic shopping experiences and ad campaigns to life. Marissa has been at Facebook/Meta for 7.5 years and for the last 4 years has been focused on the Commerce ecosystem by supporting Commerce partners such as BigCommerce and Squarespace\, and most recently as a Product Marketing Manager helping to activate commerce tools and shopping solutions in-market with brands such as DSW\, Walmart\, Target\, and more. \nMaria Wollenburg has over 15 years of retail experience\, with a focus on ensuring customers have the best possible experience with marketing. Maria has been with DSW for 6 years\, and in 2018 Maria transitioned social media from an agency to a new team at DSW. The internal social team allows for DSW to move quickly\, invest in new product offerings on Facebook and Instagram\, and ensure complete alignment with brand strategies. Maria and her team are focused on bringing new\, innovative experiences to their fans on social media\, and finding new ways to connect and engage with the DSW fans.  \n 
URL:https://joinazima.org/events/live-shopping-the-future-of-ux-and-whats-next-for-influencers-and-social-commerce/
LOCATION:Virtual Event\, AZ\, 85253\, United States
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20211118T120000
DTEND;TZID=America/Denver:20211118T130000
DTSTAMP:20211105T231738Z
CREATED:20210114T004030Z
LAST-MODIFIED:20211105T231738Z
UID:4117-1637236800-1637240400@joinazima.org
SUMMARY:Getting Comfortable on Camera: The Essential 2022 Business Skill
DESCRIPTION:There is no doubt that the pandemic has changed the way we do business forever. Video is now\, more than ever\, an incredibly powerful business tool and the primary method for conducting deals.  \n  \nJoin us Nov. 18 to hear from Todd Hartley\, CEO for WireBuzz\, who will discuss how to embrace video and provide insight on the three types of videos every business leader should know how to create.  \n  \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \n  \nAbout the Speaker: \nTodd Hartley is the rockstar of remote selling\, video marketing\, and sales optimization. His strategies earned his sales and marketing optimization agency WireBuzz a spot on the Inc5000 list\, as one of the fastest growing privately held businesses in America and he delivers high-octane keynotes all over the world.   
URL:https://joinazima.org/events/getting-comfortable-on-camera/
LOCATION:Virtual Event\, AZ\, 85253\, United States
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210715T120000
DTEND;TZID=America/Denver:20210715T130000
DTSTAMP:20210629T173858Z
CREATED:20210114T003707Z
LAST-MODIFIED:20210629T173858Z
UID:4111-1626350400-1626354000@joinazima.org
SUMMARY:Fine or Fined: Ensuring Website ADA Compliance
DESCRIPTION:The ADA clarified its rules in 2018 to say that ADA-compliant businesses must also maintain ADA-compliant websites. But while ensuring you’re following the law is always advisable\, there are a wide variety of reasons why built-in web accessibility should be your standard going forward. \nJoin us July 15 to hear Anna Bradley M.S.\, Ed.S.\, Founder and CEO of Criterion 508 and Kathy Marks\, IT Accessibility Coordinator for ASU\, discuss the challenges and opportunities in ADA web compliance in a discussion moderated by John Moss\, Technology Services Director for Lavidge. \nWe will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \nAbout the Speakers: \nAnna Bradley M.S.\, Ed.S.\, is Founder and CEO of Criterion 508. Criterion is celebrating its 20th anniversary in the web accessibility solutions space. Its work includes compliance solutions for Fortune 500 corporations\, mid-sized businesses and government agencies while also creating long-term employment opportunities for people of all abilities \n  \n  \n  \nKathy Marks\, IT Accessibility Coordinator for Arizona State University\, has spent 20 years in web development and related fields\, driven by the equalizing potential of the internet. Her current specialty is creating digital accessibility for everyone\, regardless of their abilities.\ \n  \n  \n  \n  \nAbout the Moderator: \nJohn Moss\, Technology Services Director with Lavidge\, has 18 years of IT/Systems and Project Management experience and has overseen complex web application development for Fortune 500 companies. He has overseen the development and launch of over 300 public websites\, web applications and intranets.
URL:https://joinazima.org/events/fine-or-fined-ensuring-website-ada-compliance/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210617T120000
DTEND;TZID=America/Denver:20210617T130000
DTSTAMP:20210616T232447Z
CREATED:20210114T003539Z
LAST-MODIFIED:20210616T232447Z
UID:4109-1623931200-1623934800@joinazima.org
SUMMARY:The Future of Customer Data Platforms & Why They're so Important in 2021
DESCRIPTION:Organizations are rapidly adopting customer data platforms (CDPs) into their existing tech stacks. Wonder why? \nJoin us June 17 to hear from Chris Morgan\, Director of Solutions Consulting for Tealium and Aimee Bos\, VP of Analytics and Data Strategy at Zion & Zion. The duo will define CDPs\, highlight the problems they solve\, the benefits they provide and reveal why organizations are rapidly adopting this technology. Things organizations should consider before adopting a CDP will also be covered. \nJoin us for our June 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \nAbout the Speakers: \n\nChris Morgan is the Director of Solutions Consulting for Tealium\, one of the premier and inaugural CDP providers in the space. For the last 4.5 years\, Chris has been at the forefront of utilizing the CDP’s unique capabilities to solve real-world business challenges for customers of all sizes.\nAimee Bos is the VP Analytics and Data Strategy at Zion & Zion. She has over 16 years of experience working with digital analytics and Marketing Technology. She has spent the last 6 years helping clients deliver seamless customer experiences by utilizing a CDP.\n\nAbout the Moderator: \n\nStephen Heitz is the Chief Innovation Officer for the LAVIDGE. In this role\, he leads the unification of client service\, digital strategy\, media and technology for the Phoenix-based employee-owned ad agency. Stephen’s career in digital started at eBay where he was CTO for one of eBay’s subsidiaries. His deep client and agency experience allows him to combine the strategy of a media planner\, data scientist\, and marketing brand planner with the know-how of a chief technology officer\, Stephen has been instrumental in building our digital community serving for over ten years on the board of the Arizona Innovation Marketing Association and twice as its president.
URL:https://joinazima.org/events/the-future-of-customer-data-platforms-why-they-are-so-important-in-2021/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210520T120000
DTEND;TZID=America/Denver:20210520T130000
DTSTAMP:20210506T203431Z
CREATED:20210114T003415Z
LAST-MODIFIED:20210506T203431Z
UID:4107-1621512000-1621515600@joinazima.org
SUMMARY:What's old is new again. The revival of SMS.
DESCRIPTION:In case you didn’t get the message\, more brands are deploying mobile messaging as a critical owned media channel in their marketing mix. Why? \nJoin us May 20th to learn the Five Reasons Brands are Adopting Text Message Marketing presented by Chuck Moxley\, Senior Vice President of Marketing at Mobivity. \nDuring the session\, you’ll learn: \n\nWhy building first-party data is the single most urgent need that brands need to invest in before it’s too late.\nWhy your brand’s text messages are 5X more likely to be read than your emails.\nHow messaging won’t compete with your other digital channels but can actually complement and help drive adoption.\nTechnology advances in mobile messaging allow brands to broadcast far more than simple SMS messages.\nThe gaps in your digital engagement and online ordering that text messaging can close.\n\nJoin us for our May 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event. \nAbout the Speaker: \n \nChuck Moxley’s platform is used by dozens of leading brands including Subway\, Sonic Drive-In and Dutch Bros. Chuck is also co-author of Audience of One\, which will be published by McGraw Hill in September. \n 
URL:https://joinazima.org/events/whats-old-is-new-again-the-revival-of-sms/
LOCATION:Virtual Event\, AZ\, 85253\, United States
ATTACH;FMTTYPE=image/jpeg:https://joinazima.org/wp-content/uploads/5-20-21-Chuck-Moxley-for-AZIMA-May-Event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210415T120000
DTEND;TZID=America/Denver:20210415T130000
DTSTAMP:20210415T013755Z
CREATED:20210114T003220Z
LAST-MODIFIED:20210415T013755Z
UID:4105-1618488000-1618491600@joinazima.org
SUMMARY:Evolution of Paid Search with Google
DESCRIPTION:Paid search is an important tool in the toolbox of all digital marketers. The key to maximizing your budget and reaching the hyper-targeted audiences that this tool allows is understanding the rules\, especially as they evolve over time. \nJoin us at noon on April 15 for the Evolution of Paid Search with Google featuring Colleen Fitzgerald\, Google Client Partner Lead\, and Alana Fromm\, Google Technology Account Manager. Colleen and Alana will cover these three critical areas: \n\nUnderstanding the User: Search behavior and trends\nEssentials of Paid Search: Setting yourself up for excellence\nMeasuring the Impact: Attribution\, reporting and a cookie-less world\n\nEveryone who registers will also receive a Grubhub gift card code to be able to order lunch to enjoy during this virtual event. \nAbout the Speakers:  \nColleen Fitzgerald is a highly experienced sales and marketing professional with a proven track record in making data-driven business decisions. She’s worked at Google for 4 ½ years\, and prior to that worked at Fundera and J.P. Morgan. Her experience includes working with SMB and Large Corp\, and across verticals including Finance\, B2B\, Healthcare\, Travel and CPG. \n\n  \n  \n\nAlana Fromm built her career at Google\, spending her early days working with SMBs and eventually supporting some of Google’s largest advertisers. She has experience working with several business models\, including lead generation\, multi-channel\, and e-commerce\, aiming to advance their marketing strategy through brand and performance marketing tactics across Google platforms.
URL:https://joinazima.org/events/2021-state-of-search-google-ever-changing-rules-to-drive-revenue/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210318T120000
DTEND;TZID=America/Denver:20210318T130000
DTSTAMP:20210303T052038Z
CREATED:20210114T002554Z
LAST-MODIFIED:20210303T052038Z
UID:4100-1616068800-1616072400@joinazima.org
SUMMARY:Unprecedented Times: The Increasing Relevance of Give Back Brands
DESCRIPTION:Millennials and Gen Zers grew up in a world that encouraged recycling and social good. Instead of donating money directly to causes\, consumers under the age of 40 are increasingly choosing to patronize brands that give back as a core mission. Yoobi\, a philanthropic school and office supply company\, is one of these brands. For every item purchased\, Yoobi donates a school supply item to a child in need in the U.S. So far\, it has contributed to 5.5 million students.  \n  \nYoobi Marketing Director Jess Benton will share the company’s journey over the past five years\, insights\, lessons learned and highlight how giving back plays a central role in its success.  \nAbout the Speaker: As marketing director at Yoobi\, Jess oversees the company’s give program and licensing initiatives. She prides herself on building long-term personal and professional relationships and has a passion for utilizing her talents at companies rooted in purpose. Prior to joining Yoobi in 2019\, Jess spent 10 years in PR and marketing roles for a wide array of brands. \n  \nJoin us for our March 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event.
URL:https://joinazima.org/events/unprecedented_times/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20210225T120000
DTEND;TZID=America/Denver:20210225T130000
DTSTAMP:20210213T001018Z
CREATED:20210114T003039Z
LAST-MODIFIED:20210213T001018Z
UID:4103-1614254400-1614258000@joinazima.org
SUMMARY:Advertising\, News and the Ecosystem Our Brands Require
DESCRIPTION:It is critical that members of our community remain informed on the issues that affect them most – legislation\, health and education to name a few. And in times of national crisis\, we realize that crucial community information comes from local reporters. A desire to remain informed drives local content engagement\, and access to accurate\, high-quality information has never been more important in our country.  \nAs digital marketers\, why should we advertise with local publications? As citizens\, why might it be important to subscribe? In this session\, we’ll explore how dedicated journalists serve our communities and discuss how the support we provide to them benefits all of us. \n  \nPanelists: \nMi-Ai Parrish\, Sue Clark-Johnson Professor in Media Innovation and Leadership\, Cronkite School of Journalism\, ASU  \nMi-Ai Parrish has spent her career breaking through barriers in journalism\, media and leadership roles. She was the first female publisher of the Kansas City Star\, the first Korean-American publisher in mainstream media and the first minority to serve as publisher of The Arizona Republic. Over the years\, Mi-Ai has been an editor\, president and publisher of large media organizations\, but in her current role as CEO and President of Phoenix-based MAP Strategies Group\, more than anything else\, she excels as a transformational leader. She brings people together and ideas to fruition through change engineering\, thought leadership\, innovation integration and brand management.  \nMatthew O’Brien\, Founder and Chief Executive Officer\, MINT Social \nWith over 20 years of experience in the digital media world\, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. As the founder of MINT Social\, he recently helped develop a data insight engine to bridge the gap between search\, social\, and mobile marketing to maximize the visibility\, relevancy\, and predictive success of online businesses. MINT Social is an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. \nJacob Nelson\, Assistant Professor of Digital Audience Engagement\, Cronkite School of Journalism\, ASU \nJacob uses qualitative and quantitative methods to study the changing relationship between journalists and their audiences. His research has been published in academic journals including Journalism & Mass Communication Quarterly\, Digital Journalism\, and Journalism Practice\, as well as in trade presses like Columbia Journalism Review\, MediaShift\, and Digital Content Next. \n  \nAs part of registering for our February virtual event\, we will send everyone a Grubhub gift card for you to order lunch in advance of the Zoom event.
URL:https://joinazima.org/events/transparency-mitigating-the-trust-crisis/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20201210T120000
DTEND;TZID=America/Denver:20201210T130000
DTSTAMP:20201118T004619Z
CREATED:20191206T173140Z
LAST-MODIFIED:20201118T004619Z
UID:3812-1607601600-1607605200@joinazima.org
SUMMARY:Who are you even talking to?
DESCRIPTION:People take in information more differently than ever before. With so much coming at us\, our minds are full of information and brands that want in. We need solutions to problems\, on demand. We don’t need more brand attributes to memorize. And with so many sources of media\, we couldn’t if we were even interested. The path to growth for global brands has changed\, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today takes today’s mindset. \nThe Specific Methodology is based on 25 years of marketing and strategy success and is the theory presented in Adam’s second book\, Specific. As professionals continue to refine marketing planning for 2021\, Adam’s methodology is incredibly relevant. The need for on-demand solutions to address specific needs only rises with the pandemic. Please join us on December 10 at 12 noon\, as Adam provides consumer brand examples\, and answers audience questions. \nPrior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub\, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines\, Dial Corporation\, Domino’s Pizza\, Dunkin’ Brands and Mercedes-Benz. \nDue to COVID-19\, we are going to make it a Zoom event! We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the virtual event.
URL:https://joinazima.org/events/who-are-you-even-talking-to/
LOCATION:Virtual Event\, AZ\, 85253\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20201022T120000
DTEND;TZID=America/Denver:20201022T130000
DTSTAMP:20210707T162255Z
CREATED:20191206T172124Z
LAST-MODIFIED:20210707T162255Z
UID:3796-1603368000-1603371600@joinazima.org
SUMMARY:2020 AZIMA TIM Awards
DESCRIPTION:The 2020 AZIMA TIM Awards new date is September 24th. \nThis is your chance to mingle with some of the best and brightest marketers in Phoenix. If you are in digital marketing field\, this is an event you don’t want to miss! \n*Please Note – Limited registration will be available at the door the day of the event. If you have submitted an entry of work\, you must also purchase a ticket to attend the event. \nAgenda & Location\nWhen: October 22\, 2020\nCocktails: 6:00 PM\nDinner: 6:30 PM\nAwards Ceremony: 7 PM \nTempe Center for the Arts\n700 W. Rio Salado Parkway\nTempe\, AZ 85281 \nAbout the AZIMA TIM Awards\nDedicated to honoring and recognizing digital marketing professionals and their successful digital marketing campaigns and innovation\, the 2020 TIM Awards is now open for submission. \nNamed after Sir Timothy Berners-Lee\, acknowledged father of the World Wide Web\, the 2020 TIM Awards brings together Arizona’s best and brightest digital marketers to celebrate the work completed in the 2019 calendar year. \nSo\, get busy on your entries and watch for our updates regarding this prestigious awards ceremony. \nContact us now about ways you can get involved with sponsoring the event or volunteering on a committee! \nPast Winners\n2019 | 2017 | 2015 | 2014 \n2020 TIM Awards Categories\n\n\n\nConsumer Web Site\nAwards outstanding web sites for consumer brands and businesses\n\nBusiness Web Site\nHonors outstanding web sites for business-to-business organizations\n\nNon Profit Web Site\nRecognizes outstanding web site for non-profit or government organizations\n\nCampaign Web Site\nAwards outstanding web sites or landing pages for advertising or marketing campaigns separate from\, or a small portion within\, a branded site\n\nContent Web Site\nRecognizes outstanding web sites designed for delivering content like blogs\, news\, and information sources with authoritative\, relevant content\n\nWeb Application\nHonors outstanding user experience design and development for a web-based app\n\neCommerce Web Site\nRecognizes outstanding eCommerce Web sites\n\nMobile App\nAwards outstanding downloadable mobile apps\n\nDisplay Ad\nRecognizes an outstanding display campaign including static\, animated HTML5 and/or rich media ads\n\nEmail Marketing Campaign\nAwards best use of email marketing campaigns including eCommerce\, marketing automation integration or nurture campaigns that demonstrate superior content and relevancy\n\n\n\n\n\nOnline Video\nRecognizes superior videos created for digital use-only on web sites\, social media and/or content marketing campaigns\n\nVideo Ad\nHonors video ads developed specifically for online\, not repurposed from TV\, and used in programmatic or social channels\n\nSearch Marketing (PPC) Campaign\nRecognizes the best use of pay-per-click search campaigns\n\nSearch Engine Optimization (SEO) Campaign\nRecognizes outstanding SEO techniques that improved the quality and volume of web traffic to a website\n\nIntegrated Consumer Campaign\nRecognizes outstanding integrated campaigns targeting consumers with three or more digital tactics\n\nIntegrated Business Campaign\nHonors outstanding integrated campaigns targeting businesses with three or more digital tactics\n\nInteractive User Experience\nAwards the best use of digital to drive interactive user experiences including sales tools\, presentations or kiosks\n\nPhysical to Digital Integration\nRecognizes the integration physical and digital experiences using augmented reality or presence technology like beacons or Geo-fences\n\nVirtual Reality\nAwards the most innovative and effective use of virtual reality for a digital marketing campaign\n\nData Analytics\nRecognizes business growth driven by specific and proven impact of marketing data and analytics\n\n\n\n\n\nContent Marketing Campaign\nHonors the best use of an content marketing campaign for the promotion of a brand\, product or service by engagement\n\nSocial Influencer Marketing\nRecognizes the growth of followers and engagement of a social following across social platforms\n\nSocial Real-time Engagement\nHonoring real-time social engagement or response to an event\, escalation or on-going customer support\n\nSocial Live\nRecognizes the best of social media platforms and social listening tools to increase the digital engagement of a live event\n\nSocial Ad\nAwards the best use of ads across social media platforms\n\nDigital Transformation of the Year\nHonoring the holistic digital rebirth across all online extensions\n\nInteractive Rising Star (From a Brand)\nHonoring a interactive marketer working for a brand who innovates\, corroborates and drives results\n\nInteractive Rising Star (From an Agency)\nHonoring an interactive marketing working for an agency achiever who innovates\, collaborates and drives results\n\nInteractive Brand of the Year\nRecognizes a leading brand that demonstrated superior executions of multiple interactive marketing techniques\n\nInteractive Person of the Year\nRecognizes a person for contributions to the field of interactive marketing\n\n\n\n\n\n\nTIM Awards Entries\n\n\n\n$75 Early Bird Submissions by: Friday\, February 7th\n$100 Final Submission by: Friday\, February 21st \n \n\n\n\n\nScreen shots and performance analytics are encouraged for each entry so they can be properly evaluated. \nSubmit Entry Info
URL:https://joinazima.org/events/2020-azima-tim-awards/
LOCATION:Virtual Event\, AZ\, 85253\, United States
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