As our lives get more entwined with digital and related games, and services and apps come out at a rate greater than anyone could possibly keep up, the ability to reach audiences is becoming increasingly fractured. In order to engage mass audiences and compensate for this fracture, marketers seek many slices of many pies to meet their numbers.
However, there is one channel that is massive and growing at a phenomenal rate: online video. In the U.S. alone, there are 190,000,000 unique people who watch online video each month. The key word there is ‘unique’. That represents 77{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of the adults in the U.S. These 244,860,000 (that’s million) people watch 35,000,000,000 (that’s billion) video ads.
This poses a critical question: how do marketers capitalize on this massive, engaged and growing audience?