Tag: Social Media Marketing

August Event Recap – Social Media Advice with Neal Schaffer

AZIMA Neal Schaffer Meeting

The August AZIMA event featured guest speaker Neal Schaffer of WindMill Networking and author of Maximizing LinkedIn for Sales & Social Media Marketing, who spoke about the power of social media, and in particular LinkedIn, to drive results for your company and your career. Neal reinforced the importance of businesses needing to not only participate in social media, but embrace it throughout their organization. A few years ago, social media was viewed as a fad – but now its here to stay. According to Neal, more time is spent online than watching TV, especially among 45-54 year olds, so it’s critical we shift our marketing focus there accordingly.

Neal broke down social media strategy into something easy to understand and act upon. According to Neal, the average marketer or company goes through three stages of understanding social media:

  • It’s scary and has no ROI – let’s ignore it.
  • Maybe we should consider it – after all, other companies are doing it, maybe even our competitors!
  • How can we do more social media? Social is great, lets do more!

Once marketers move to third stage and have fully embraced social media, Neal recommends the PDCA approach. What’s that, you ask?

  • Plan – plan your strategy & define your goals
  • Do – execute your plan
  • Check – monitor your results
  • Act – revise your plan based on the results you checked

In the end, you’ll realize just how critical the role of a social media marketer is. Neal believes its so important a community manager should truly be a 6 figure job!

Neal also shared some tips for LinkedIn with the audience – Neal was one of the earliest adopters of LinkedIn and known as one of the original “LinkedIn Lions.” He was part of the open networking movement and built his connections to be as large as possible, generating tons of business leads, consulting gigs and job prospects. Neal encourages marketers to be open & connect with each other on LinkedIn as a great way to generate leads and connect with others.

Arnie Kuenn

In addition to the presentation and usual networking hour, we gave away a free Kindle to one lucky attendee, as well as a few copies of Arnie Kuenn’s new book, Accelerate!, which just debuted recently on Amazon and can be purchased here.

Thanks to all that attended!

Sending Users to Communities vs. Creating Communities

In April, I went to a workshop held in Boulder, Colorado titled “Making Digital Work”. The main theme of the workshop was that marketers should be creating communities around, and improving how communities use, products and services.

It makes sense. People want to be connected and can often be associated through a brand. The majority of brands accomplish this by asking for ‘Likes’ and running some kind of promotion through Facebook, Twitter and a host of other big-name communities.

While this creates many opportunities to interact with a subsection of users, this grouping of communities with third parties (Facebook, Twitter, etc.) can also defragment what should be a whole community under a brand. Rather than always sending users to these others platforms when in need of social integration, why not look at how user communities can be kept together as well as add features to brands, products and services?

Creating a community that adds to your product or service

Garmin is an excellent example of this. Garmin had a similar social setup to most companies. They have Twitter, Facebook, YouTube, Flickr and a blog. But, their users were split into these communities and their product wasn’t getting better for it. So, Garmin developed a social experience — Garmin Connect — that fit the culture of their community as well as extended the benefits of their products.

Garmin Connect is an entire social platform for the outdoorsy Garmin GPS users. With a Garmin GPS, walking, biking, running and hiking routes can be uploaded and shared with other users. If a user is looking for a change of scenery or in an unfamiliar location, the user could access Garmin Connect to browse and download routes according to the activity, distance, elevation and time needed to complete. Users can also share and track workout goals and analytics. To date, Garmin Connect users have logged more than 1.15 billion miles.

What’s can be learned from this? While a proprietary social network can’t always be developed for a brand, product or service — it’s important to think about how user communities can stay intact while improving whatever it is being sold. If there’s a culture behind a brand, product or service, make a better way for that culture to get together — even if it doesn’t fit within the confines of popular existing social platforms.

Guest Post By: Scott Rostohar Lost Creature (formerly Dojo Collective) | Copywriter for Apollo Group

Intrigued by technology, passionate about the phoenix creative community and plagued by the blank page.

Website: MeMyselfandIdeas.com

Social Media AZ: Will You Be There?

Guest Post By: Kaila Strong, Social Media Architect, Vertical Measures

You’ve probably already heard the buzz: there’s another Social Media AZ event coming up in September. Woo hoo! Here are some details about what you’ll learn at the event:

  • How successful social media strategies have worked for other businesses and/or their clients.
  • A chance to attend the Online Marketing Institutes Social Media Workshop (SMAZ attendees will save 30{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} using code OMISMAZ30 at checkout)
  • Learn all about social media from experts like Greg Chapman of Sitewire, Matt O’Brien of Mint Social, Arnie Kuenn of Vertical Measures, Mike Corak of Tallwave, Bret Giles of AgencySide, and many others.
  • Focus on real world examples of how to apply the knowledge we’ve learned at prior SMAZ conferences.

Sounds like a great time right? See the buzz: Check out all the peeps already tweeting about the event (you might even find a coupon code or two!). #SMAZ

Hope to see you there!

Register for tickets: Full Access All Day Tickets available, special pricing for students or previous attendees (buy one get 2nd 50{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} off!). Register here.

Be there: MadCap Theater – 730 S. Mill Ave, Tempe, AZ 85281 on September 9th, 2010 (view map here).

Parking: There will be free and discounted parking available. Once you register you’ll get more details.