It’s probably quick to recall countless moments of friends, family and colleagues swiping away on their phones as a meeting drags on or a TV show plays. Our adoption of smartphones and tablets continues to surge and as we integrate their use deeper into everyday activities such as watching TV, we inadvertently created a phenomena and marketing opportunity referred to as the second screen.
Tag: second screen
Invasion of the Second Screen
AZIMA and Ad2 Phoenix will host a special program on Aug. 21 about the second screen experience that will feature a panel of experts who will discuss these enhanced experiences that drive engagement. AZIMA volunteer Dean Batson shares his perspective on how the second screen experience has already taken over.