Tag: Phoenix Events

5 Strategies to Leverage Call Tracking

Posted on October 4, 2018 by -

You’re probably familiar with the fundamentals of call tracking software as a marketing and advertising professional. The question is: are you converting that expertise into revenue for your agency or marketing value for your business? At this event, featured speaker Adam Arkfeld, Founder and President of ParaCore, will dive into 5 strategies to grow your business by leveraging call tracking software.

Tactics attendees will take away:

  • Discovering ROI through call tracking
  • Improving customer service and customer needs through call monitoring
  • Creating new revenue sources around call activity
  • Integrating call metrics and performance into analytics platforms
  • Starting a performance marketing company using pay-per-click call marketing

About Adam:

Adam Arkfeld is Founder & President of ParaCore, a pay-per-click lead generation agency in Phoenix, AZ. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.

Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.

Can I Expect to See You at OMS This Week?

Posted on June 13, 2011 by - Events

This week, starting Wednesday the 15th, Phoenix will host the Online Marketing Summit at the Sheraton Phoenix Downtown Hotel (340 N. 3rd Street, Phoenix, Arizona). This year’s event will be more flexible and action packed than years past due to the new two-day format. Day 1 leads off with the choice of 12 intensive workshops covering the digital marketing essentials, advanced “how to” tactics, social media and more.  Followed by the Day 2 Conference Day agenda where Phoenicians will be able to attend sessions across 3 tracks covering online marketing best practices and case studies in search, social, email, integrated marketing and more – all presented by industry thought leaders.

Both days have jam- packed agendas! If you haven’t already gotten your tickets there are limited seats available! As always, OMS covers key topics critical to your success as a marketer – social media, search, email, demand generation, analytics, usability and integrated Marketing, brought to you by industry-leading authors, academics, brand marketers and online innovators. I’ll be there. How about you?