Kim Carlson, Strategic Sales for http://www.InMobi.com, a global mobile ad network. This slide deck from the February 28th AZIMA event provides some industry insights and commentary on the state of mobile advertising. Including InMobi’s recent Mobile Consumption research, learn why use mobile in your strategy, how is mobile different, mobile marketing insights on a couple of key verticals, best practices for successful mobile marketing and finally some creative examples of recent award winning campaigns. Kim has worked in digital media for the last 10+ years addressing many aspects of mobile marketing. In Mobile, most people believe this is an opportunity to find the holy grail of marketing- touching the consumer across the marketing funnel from awareness to purchase, to loyalty. Every year that we take a look at this we seem to make progress- and that’s exciting for marketers, users, and enablers alike.
Next AZIMA event is on March 28th will feature digital marketing pioneer, Jay Baer, as host and MC and he promises to share some of his top ideas on the digital marketing world as we know it. This is the first Annual TIM Awards is your chance to mingle with some of the best and brightest marketers in Phoenix. If you are in digital marketing field, this is an event you don’t want to miss!