Tag: mobile marketing

Sept 2013 Event Recap – Email in an Increasingly Mobile and Social World

DSC_6429 DSC_6391 DSC_6384 DSC_6379More than 70 guests attended the Sept. 19 Arizona Interactive Marketing Association (AZIMA) event, “Email in an Increasingly Mobile and Social World,” presented by Chris Sietsema, owner of Teach to Fish Digital, at the Hilton Scottsdale Resort & Villas.

Chris delved right into real-life examples of email campaigns, critiquing well-known brands and pointing out how images loaded differently on computers and mobile devices. We especially liked how he sprinkled in his great sense of humor as he critiqued each brand.

It was clear that email marketers need to “adapt or die” and consider this sobering stat:

  •  80 percent of people delete emails that do not “look good” on mobile.

Chris continued his presentation, focusing on examples of how Mobile email should be Skinny, Scalable and Responsive. A few tools that can help with this process:

  • Jpegmini.com
  • Mailup.com
  • ThemeForest.com
  • LiveClicker.com
  • Email on Acid and Litmus (Design previews)

He also discussed Social in Email; Email in Social and offered more tips regarding tools that digital marketers can utilize.

Chris’ full presentation can be accessed at: www.slideshare.net/sietsema, and a recap of each slide with some of the best Tweets from the event can be found here: http://teachtofishdigital.com/email-mobile-social/ However, after it was all said and done, a number of good points really stood out from Chris’ presentations:


  • Email messages must be developed and delivered in a manner that fits each audience member’s interests, reading habits, and device usage.  It’s truly a ‘right message, right time, right place’ mandate.
  • You can learn a lot with email testing.
  • Don’t lust after your competitor’s metrics. Concentrate on the unique concerns your customers have.
  • If you’re not making mistakes, you’re not trying – Chris quoted Bob Ross, “We don’t make mistakes. We make happy little accidents.”

We thank Chris for his terrific presentation, and we were especially pleased to meet so many new attendees. We encourage you to learn more about AZIMA and contact one of our board members with any questions!

AZIMA Presentation on Mobile First for 2013: Advertise, Monetize, and Maximize 2-28-13

AZIMA Presentation on Mobile First for 2013: Advertise, Monetize, and Maximize 2-28-13 by Matthew O’Brien

Kim Carlson, Strategic Sales for http://www.InMobi.com, a global mobile ad network. This slide deck from the February 28th AZIMA event provides some industry insights and commentary on the state of mobile advertising. Including InMobi’s recent Mobile Consumption research, learn why use mobile in your strategy, how is mobile different, mobile marketing insights on a couple of key verticals, best practices for successful mobile marketing and finally some creative examples of recent award winning campaigns. Kim has worked in digital media for the last 10+ years addressing many aspects of mobile marketing. In Mobile, most people believe this is an opportunity to find the holy grail of marketing- touching the consumer across the marketing funnel from awareness to purchase, to loyalty. Every year that we take a look at this we seem to make progress- and that’s exciting for marketers, users, and enablers alike.

Next AZIMA event is on March 28th will feature digital marketing pioneer, Jay Baer, as host and MC and he promises to share some of his top ideas on the digital marketing world as we know it. This is the first Annual TIM Awards is your chance to mingle with some of the best and brightest marketers in Phoenix. If you are in digital marketing field, this is an event you don’t want to miss!