Some 75 guests attended AZIMA’s October program where they learned about the role of inbound marketing and the latest trends in the segment. Dan Tyre, who is a founding team member at Hubspot, an inbound marketing and sales platform, shared his insights into the marketing trends. He started with trends in days of yore, and pointed out how the average customer considered the salesman as “He-Who-Knows-It-All” and was the go-to person for shopping insights.