Once upon a time search engine optimization (SEO) wasn’t even a term and the main search-related challenge for a web developer to reach the top spot was simply wording websites with the desired keyword phrases and maybe sneaking some colored text on a matching colored background. However, as internet growth surged and new search engines flooded the landscape, being search savvy became a thing and discussions about being at the top of the search results became a brass-ring challenge.
At last night’s AZIMA social event, attendees had the pleasure of hearing a presentation from Danny Sullivan, Editor-in-Chief at Search Engine Land. Sullivan is considered a “search guru” by many and has been in the business for more than a decade. In this short video interview, I cut right to the chase: what is the future of search?
For those of you who missed the event, a full wrap-up of Danny’s presentation is coming soon, so be on the look out!