In marketing we are consistently in pursuit of the one-to-one relationship we can have with a customer.
However operationally, every company’s customers are treated nearly the same way – even with the tiers of loyalty programs. Sure there are some extra perks here and there when you go from Silver to Gold status but they are the same for anyone at that level.
Looking toward the future there are many opportunities to recognize you as an individual both from the marketing side as wells an operational one. That’s when true personalization will be realized.
Read the full post on my Medium blog: “There is something very big on the horizon and it will change the future of what it means to be brand loyal…. ” Retail’s Future: iBeacon _ Rewards Programs + Klout technology = Individual Brand Pricing.
- More from Roger Hurni on Medium.