Tag: content marketing

Content Marketing: Predictions and popularity in 2014

"Content marketing" searches per month on Google climbed steeply in 2012 and just keep going.

“Content marketing” searches per month on Google climbed steeply in 2012 and just keep going.

Many predictions were made at the end of the year about content marketing in 2014.

Mashable predicts that this is the year when content marketing finally matures and brands, agencies and startups help it achieve real scale. 2014contentmarketing

According to the Content Marketing Institute, 93 percent of B2B brands and 90 percent of B2C brands are using content marketing to educate consumers about their brands.

Yet, despite the overwhelming interest in content marketing, 55 percent of B2B content marketers think their campaigns are ineffective.

Whether marketing folks have figure it out or not, a quick search of the blogs show that everyone’s talking about Content Marketing.  Here are a few blog posts that caught my eye recently:




Mission to Meet AZIMA Members: 26

Hope you all are having a wonderful Friday! This Friday, I would like you to meet Libbie Miller from Sitewire.  Libbie tells us about her interest in content marketing — one of the things that draws her to AZIMA!

Thanks, Libbie!  Hope you enjoyed last month’s presentation with Joe Pulizzi!  Next month’s event is right around the corner, and you won’t want to miss David Szetala talking Pay Per Click marketing. Hope to see you there.

Mission to Meet AZIMA Members: 25

Hello and happy Friday!  I hope you all enjoyed Joe Pulizzi’s presentation on content marketing.  At the event my colleague, Michael Schwartz took over for me in our video series as I was part of a round table discussion with Joe.  Michael got some great footage and I’d like to share it with you!  I’d like you to meet Martin Zwilling of Startup Professionals Inc. Martin said he works with Start ups and wants to learn more about marketing… making AZIMA events the perfect place for him to learn!

Glad you could make it, Martin!  And don’t forget to mark your calendar for next month’s social event featuring David Szetala talking Pay Per Click marketing.