Social media success isn’t just about what you say, but when you say it.
Let’s take this example:
In terms of specific days and times to post on Facebook, engagement rates are 18{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} higher on Thursdays and Fridays.
Why? Well, as this Buddymedia study put it, “the less people want to be at work, the more they are on Facebook!” Makes perfect sense when you put it that way, but there is more to it. There’s a lot of data available to help you track the ROI of social.
Belle Beth Cooper, who calls herself a content crafter at Buffer, breaks down the science of timing in this post that originally ran on Buffer’s blog:
A Scientific Guide to Maximizing Your Impact on Twitter, Facebook, and other Digital Media
Cooper’s piece made the rounds this weekend after it was resuscitated with a little Twitter love from Fast Company.
Some interesting data about the best times to tweet, post to Facebook, or send an email: http://t.co/WmCPJCSz9P
— Fast Company (@FastCompany) November 17, 2013
FastCompany.com has a knack for finding interesting blogs on smaller sites and giving them a little extra life by sharing them with their own massive audience. (Wanna see how big that is? Take a look at Fast Company’s Media Kit. (PDF) )
So, thanks, Fast Company, a great resource for smart content.
You also should head to the source and take a look at Buffer’s blog. It’s full of tips and strategy for making the most of social media and keeping customers happy.