Guest Post By Member: Andre Willis

Webinar: Leveraging the Latest Tools for Effectively Creating, Marketing and Distributing Media Content on 4/21/2010

Most of us have likely heard the phrase “content is king” in regard to online marketing.  The April AZIMA webinar featured digital media content creation and distribution tips from Chance Carpenter, Founder of Essential Event Technologies, and Matt O’Brien, Founder of Mint Social. These two have more than 20 years combined experience in digital media production, and demystified online video for us.

Carpenter and O’Brien cautioned that online video isn’t right for every business. Can you provide valuable content to your audience? More importantly, who will deliver your message? Useful content plus a highly-respected and/or dynamic personality is the key to creating memorable, engaging videos. The majority of today’s web traffic (approximately 75%) targets interactive content, not dull, static web pages.

Getting started with online video doesn’t have to be an expensive process. Flip cameras and high-definition camcorders can be purchased for less than $200. Editing software is included free with most computer operating systems. Consider investing in a tripod for better camera stability.  Additional microphones may be necessary, and be aware of your lighting. What good is a video if the audience can’t hear or see the speaker?

Carpenter and O’Brien also provided a rundown of video hosting sites, live-streaming services and web-based collaboration tools.  The options are plentiful, so don’t be afraid to research and test them all. Lastly, it’s important to know when to seek out the services of professionals who can help optimize your video content.

[Check out this webinar now!]

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