Jonathan Salem Baskin

Jonathan Salem Baskin performed research for his Arizona audience.

Thanks to everyone who came out to meet Jonathan Salem Baskin at our November event.

Jonathan flew in to Arizona to talk about mobile devices and branding and to share recent research performed for the Phoenix area market.

Bottom line, Jonathan spoke about ‘Why the Mobile Singularity will be the effective model for marketing in 2014.

You can read more about that as Jonathan rolls out his thoughts in Advertising Age, Forbes and on his own platforms.  He gathers those posts here at BaskinBrand.

And I will leave you with his own final thoughts on Thursday night:

New Rules for 2014.

1) Contribute to the conversation, don’t try to own it.

2) Customer advocacy has never been more important.

3) Search is based on relationships, not technology.

4) You can’t outsmart a Smart Network, but it’s ultimately accountable to reality.

And PHOTOS from Thursday night.

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