Tempe based digital marketing agency, LaneTerralever teams up with Operation: Social Santa to do a little good with social media this holiday season.

This will be LaneTerralever‘s second year hosting the annual Operation: Social Santa happy hour and toy drive, which will be held Thursday, Dec. 5. at Handlebar and Grill in Tempe from 5 to 8 p.m. and will benefit the Arizona Toys for Tots Foundation

SocialSantaImageUsing the power of social media to generate awareness through Social Santa, LT will bring the public together to network and celebrate the holidays for a good cause.

Founded in 2010, by student and social entrepreneur Harrison Kratz, the toy drive was designed for social communities to join in a collaborative effort to make a difference while sharing their experience on social media.

Cost of entry to the Social Santa event is a new, unwrapped toy with a suggested value of $20. Each toy donation will be exchanged for a raffle ticket for a variety of prizes throughout the evening.

“Our goal is to donate 300 toys to Toys for Tots,” said Chris Johnson, president of LaneTerralever. “Giving back to our community is core to LaneTerralever and we are thrilled to be able to help brighten the holidays for local children in need.”

The U.S. Marines Toys for Tots program collected toys during the 2012 Operation Social Santa, also at the Handlebar.

The U.S. Marines Toys for Tots program collected donations during the 2012 Operation Social Santa. Photo: Adam Nollmeyer

LaneTerralever hosted Arizona’s first Operation: Social Santa in 2012 with the idea that social media can also be used for social good. Rallying members of the social media and digital community through posts and shares online, LaneTerralever raised more than $5,000 and donated more than 140 toys to Toys for Tots last year.

Guests are encouraged to use #SocialSanta on social platforms including Twitter, Facebook and Instagram to help spread the word, and to RSVP by joining the event on Facebook: Operation Social Santa 2013.

Originally called Tweet Drive and now formally Operation: Social Santa, the campaign is comprised of one-night holiday parties organized by volunteers where community members can celebrate the holidays and collect toys of local children.

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