Conversion Conference is a worldwide conference series dedicated exclusively to issues related to optimizing the conversion rates of online campaigns. Virtually anyone who has responsibility for increasing the effectiveness of a B2B or B2C website, improving ROI of marketing efforts, and maximizing online revenues will find value in attending this premier event!

Both experts and authors in disciplines ranging from web design, email marketing and persuasion principles to multivariate testing and usability converge for an action packed two days to discuss the latest tools and techniques available to help website owners and marketers increase the effectiveness of their online marketing efforts.

Keynote Speakers:

Tom Davenport PhotoTom Davenport
Author, Competing on Analytics: The New Science of Winning

Tim Ash PhotoTim Ash
Author, Landing Page Optimization, Conference Chair

Bryan Eisenberg PhotoBryan Eisenberg
Co-Author, Call to Action, and Always Be Testing

Michael Summers PhotoMichael Summers
Co-author, Creating Websites that Work


Practical Sessions, Actionable Takeaways:

  • Optimizing Headlines, Copy & Graphics
  • Split Testing & Multivariate Testing
  • Landing Page Principles
  • Personalization and Persuasion
  • E-commerce & Lead Gen Conversion
  • Using Google Website Optimizer
  • Optimizing Social and Mobile
  • Design & Usability Mistakes

Check out the full agenda and speaker line up which takes place on March 14th and 15th.

Conversion Conference is the only worldwide event series focused exclusively on improving website conversions featuring conversion improvement strategies and tactics by the leaders in the field.

Friends and members of AZIMA can use the promo code “CCW943” for $250 off on 2-day Conversion Conference passes or combo passes to CC and the parallel eMetrics event.

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