Clate Mask, the keynote speaker of the next AZIMA Social Event scheduled on April 13th, 2010 is the CEO and Co-founder Infusion Software & Consulting. Infusion provides complete CRM solutions to small businesses that want to automate and improve their sales, marketing and overall customer management. Prior to joining Infusion, even a year before finishing business school, Clate worked at a dot com start-up called North Sky, where he was instrumental in building the company, and eventually facilitating the sale of the company to in 1999.

Clate is married and has five children. He enjoys raising his children, loves to play golf (he shot his first hole-in-one on June 14, 2006!), basketball, softball and racquetball – and don’t even get him started about ping pong.

I’ve asked Clate a few questions so that we could all get to know him a little better before we have the pleasure of meeting him on next Tuesday.

Elise Redlin-Cook: Quality content vs. the right content vehicle…which is more important?

Clate Mask: Quality of content… every time.  Having said that, I’m leaning more and more toward the power of video for (quality) content distribution.

Elise Redlin-Cook: What’s the best advice you have for our audience, whether it be your own or was given to you by someone else?

Clate Mask: Stop trying to grow your business without first establishing your core philosophy – why you do what you do, what’s the meaning, what’s the point, why does it matter beyond money.  Until you get that right, you’re grasping at straws.  After you get that right, everything makes more sense.

Elise: Is there such a thing as a “social media expert/guru?”

Clate: Yes.  His name is Joe Manna and he works for Infusionsoft.  ;)

Elise: What was the last book you read or are currently reading?

Clate: Crush It by Gary Vee.  Great book about building your personal brand.

Elise: When you think of a company that is doing “it” right (“it” can be whatever you want “it” to be)…which one comes to mind?

Clate: Zappos.  Love their culture and the way they’re building the company through superior customer service.

Are you interested in learning more about Clate and his insights on increasing leads and sales? On April 13th, 2010 at Tempe Mission Palms, Clate will speak on “Email Marketing 2.0- How to Increase Leads and Sales” at our Monthly Social Event. We hope to see you all there! Register Now!

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