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December 10, 2020 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
People take in information more differently than ever before. With so much coming at us, our minds are full of information and brands that want in. We need solutions to problems, on demand. We don’t need more brand attributes to memorize. And with so many sources of media, we couldn’t if we were even interested. The path to growth for global brands has changed, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today takes today’s mindset.
The Specific Methodology is based on 25 years of marketing and strategy success and is the theory presented in Adam’s second book, Specific. As professionals continue to refine marketing planning for 2021, Adam’s methodology is incredibly relevant. The need for on-demand solutions to address specific needs only rises with the pandemic. Please join us on December 10 at 12 noon, as Adam provides consumer brand examples, and answers audience questions.
Prior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz.
Due to COVID-19, we are going to make it a Zoom event! We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the virtual event.