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Where’s the Money? 2016 Planning and Forecasting
November 19, 2015 @ 6:00 pm - 8:00 pmFree for Annual Members; $65 pre-register; $75 at the door
As we all struggle to keep pace with the ever-growing universe of interactive media, a large question looms: Where should we concentrate our efforts? Perhaps the best place to find answers is simply to follow the money. Where are most of today’s marketing dollars going? Who’s spending them, and how much are they investing in which types of media?
Join AZIMA on Thursday, Nov 19th as Corey Elliott, head of research for Borrell Associates, provides answers and insights to these questions. Just in time for your 2016 planning efforts, he’ll be sharing his findings from Borrell’s yearlong media survey of over 7,000 small and medium-sized businesses (SMBs). We’ll look at which media are getting axed, which will see increased spending, and how satisfied businesses are with the marketing performance of Facebook, Google and various mobile platforms. Here’s what you’ll take away:
- Top business categories for ad/promo/digital growth
- Successful marketing practices from around the U.S.
- Advertising and promotions from a SMB perspective
- Myths and facts on what SMBs understand
- What to do if you’re looking to help SMBs
This is the perfect learning and networking event for agency planners, media sales people, marketing consultants and any marketing decision makers who want to stay up to date on the latest media and marketing trends.
The evening kicks off with a networking reception from 5 to 6 pm at Avenue Business Offices, just north of the Hilton on Scottsdale Rd at El Dorado Square. Sponsored by Avenue Business Offices and Angleapp.com, there’ll be drinks, hors d’oeuvres and ample opportunities to connect and cavort before Corey’s presentation at the Hilton. Please let us know if you’ll be attending.
About Our Speaker
Vice President of Research, Borrell Associates
Prior to joining Borrell Associates as their VP of research, Corey was director of market intelligence at Gannett, where he managed the dissemination of market data and strategy to more than 80 local media properties. At The Dallas Morning News, he led a B2B research team that helped create campaigns based on household-level consumer habits and clients’ own databases. Corey’s application of research as well as generation-based training programs have garnered awards from secondary research companies and were considered a “Best Practice” by Gannett Community Publishing.