The Voodoo of the 5-Star Review

Online reviews. They can make or break your business, yet you have such little control over them. Or do you? A thorough understanding of reviews and the way Google Maps employs them in local searches can have a dramatic effect on the digital visibility of your business. Reviews play a huge role in conversions and social marketing, but their power to expand your Google relevance may be even greater.

Join AZIMA on Thursday, July 21st as “Professor Maps” himself, Mike Blumenthal, educator, blogger and North America’s foremost expert on local search, unravels the mysteries of customer reviews, Google Maps, local SEO, and the tactics that can put your business squarely on the digital map. Here’s what you’ll take away:

• Why digital feedback is so important to your business
• What a business needs to do to earn positive reviews
• How Google uses reviews in determining relevance
• Strategies and tactics to heighten your Google Maps profile

This is an ideal learning and networking opportunity for business owners, agency professionals, marketing consultants and any marketing decision makers who want to master local search marketing.