The Golden Age of Personalization

Personalization, just like Artificial Intelligence and Machine Learning has become the buzzword du jour.  Learn how to navigate the buzzword BS to better understand personalization, how it can help your business, delight your customers, and practical steps to drive immediate value.

About the Speaker:

Greg Lim is a believer that great marketing is the perfect combination of math and magic.  As the former CMO of Lifelock and current CEO of Persosa, he combines his background in finance and marketing in his latest endeavor – a personalization solutions company that helps brands better engage and convert their customers.

What are the top 5 things attendees will take-away from this seminar, which they will be able to employ?

1. Why personalization matters to your customers.
2. Why personalization should be a critical initiative to every company that cares about customers.
3. What personalization is and isn’t.
4. What great personalization looks like.
5. Practical steps to implement personalization.