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The Future of Customer Data Platforms & Why They’re so Important in 2021
June 17, 2021 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
Organizations are rapidly adopting customer data platforms (CDPs) into their existing tech stacks. Wonder why?
Join us June 17 to hear from Chris Morgan, Director of Solutions Consulting for Tealium and Aimee Bos, VP of Analytics and Data Strategy at Zion & Zion. The duo will define CDPs, highlight the problems they solve, the benefits they provide and reveal why organizations are rapidly adopting this technology. Things organizations should consider before adopting a CDP will also be covered.
Join us for our June 2021 virtual event. We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event.
About the Speakers:
- Chris Morgan is the Director of Solutions Consulting for Tealium, one of the premier and inaugural CDP providers in the space. For the last 4.5 years, Chris has been at the forefront of utilizing the CDP’s unique capabilities to solve real-world business challenges for customers of all sizes.
- Aimee Bos is the VP Analytics and Data Strategy at Zion & Zion. She has over 16 years of experience working with digital analytics and Marketing Technology. She has spent the last 6 years helping clients deliver seamless customer experiences by utilizing a CDP.
About the Moderator:
- Stephen Heitz is the Chief Innovation Officer for the LAVIDGE. In this role, he leads the unification of client service, digital strategy, media and technology for the Phoenix-based employee-owned ad agency. Stephen’s career in digital started at eBay where he was CTO for one of eBay’s subsidiaries. His deep client and agency experience allows him to combine the strategy of a media planner, data scientist, and marketing brand planner with the know-how of a chief technology officer, Stephen has been instrumental in building our digital community serving for over ten years on the board of the Arizona Innovation Marketing Association and twice as its president.