The Business of Story

A Good Story is Great Business

Digital technology has helped level the communications playing field. Brands no longer dominate mass media because today, the masses are the media. With so many voices out there, smart businesses have evolved from promoters of stuff to publishers of meaningful content. And the stickiest form of content throughout history has been the story. Combining modern media with the ancient art of storytelling is one of the best ways for businesses to be heard and move people to action. So why aren’t more marketers doing it?

Join us Thursday, March 24^th as Park Howell, founder of Park&Co tells “The Business of Story”, the true storytelling process into a simple, ten-step “Story Cycle” that we can all use to create branding and content that rises above the din of today’s attention economy and sticks in the memory of your audience. During this event, you’ll learn:

• Why storytelling is so important to connecting with your customers
• Storytelling’s effect on the mind and why it’s such a persuasive marketing tool
• The ten-step Story Cycle processes for crafting and telling stories that sell and drive ROI
• Winning results from organizations that have used the “Story Cycle” process

This is an ideal learning and networking opportunity for small business owners, creatives, agency professionals, marketing consultants and any marketing decision makers who want to stay current on the latest media trends and marketing techniques.