It Takes Two to Tango: Unraveling the Complicated Relationship of Social and SEO

Yeah, it’s complicated. But like any relationship, it’s a dance. For most social media professionals, content marketing is the new normal and improvements in organic search rankings are a key component of the overall return on investment. For most search engine optimization experts, social mentions and social sharing are the go-to methods for building popularity through backlinks and mentions. But, it’s not always that simple. When it comes to the dance between search and social, it’s not always clear who takes the lead.

Join us on Thursday, September 22, as we unravel the complicated relationship of social and SEO with search marketing veteran, Don Willis. Don will share insights from Storage West Self Storage where he leads implementation of local search and social to create a lead-generation powerhouse that out ranks and out engages the competition at every turn.

At this presentation you will learn:

• How to take advantage of local social and its impact on local search
• Best practices for linking locations to content to social for maximum ranking potential
• Expanded content strategies for blogging
• Tips to get employees engaged and empowered through social
• Ways to inspire social change through social media

Don Willis has been passionately entrenched in Internet marketing since 1999, and is a featured speaker at SMX. As the director of sales and marketing at Storage West Self Storage, he’s has had the opportunity perform deep testing on search and social tactics and observe the impact of longitudinal changes in which he has extracted purposeful, game-changing insights.