Stop using your gut! Start building content with data.

How powerful is your content? More than you might think. Until most everyone produced web content based on what their gut told them. But that content contains a wealth of data that can help users find you, and thus merits a lot more thought and analysis than your gut can give it. Most marketing content is ill-informed because it’s based on what feels like a good idea instead of what results from solid data analysis. Let’s change that.

Join AZIMA Thursday, August 20th as Jordan Koene of Searchmetrics shares his philosophy and methodology for finding valuable data points that allow marketers to uncover the power and potential of their content. See you there!

About Our Speaker

Jordan Koene works with enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing mix with the help of Searchmetrics technology. Heading the professional services team, he acts as the interface between clients and the engineering team to help ensure the company’s product strategy and delivery reflect client needs.

Prior to joining Searchmetrics, Jordan led the eBay SEO team, guiding their strategic planning. He developed and executed best-in-class SEO marketing programs, including content strategy, link building, vertical and site architecture. Jordan also helped to define the company’s SEO strategy, spurring double-digit growth in eBay’s European markets.