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Get Engaged: No Ring Required!
February 15 @ 6:00 pm - 8:00 pmMembers: Free | Non-Members: $65 | Students: $45 | $75 at the Door
How Real Time Data Drives Engagement
Engagement is the strongest indicator of what’s working and what’s not. With platforms like Facebook cracking down on content that does not authentically engage people, understanding what really drives results in more pressing that ever.
Join us from 6 – 8 pm, Thursday, February 15 as we welcome Nani Saffer, VP of Account Management at Netbase, an enterprise analytics company that provides brands and agencies with a detailed view of what people say about online brands, products, campaigns and the competition.
Who will enjoy this event?
- Marketing Professionals (any level) will learn what metrics merit focus when it comes to content performance, sentiment and audience analysis.
- Community Mangers will learn strategies for content ideation, timing of posts and tracking.
- Business Owners will get tips on how to leverage social media as a means of free/low cost advertising.
- Strategists (any level) will learn best practices for supporting clients with social strategies and crisis monitoring. We will also cover how social data should be used to inform new business pitches.
About the Speaker
Nani Saffer graduated with a degree in technical management. In the early days of her digital marketing career, she helped launch many flagship command centers, including Gatorade’s control room. She currently manages a team of account managers at Netbase, Inc.
Nani specializes in helping companies use online insights to help shape digital strategies, curate target content calendars and track the impact of these efforts. In her three years with Netbase, she’s played a pivotal role in global ad campaigns, crises management, Super Bowl commercials and industry reporting.