Engagement is the strongest indicator of what’s working and what’s not. With platforms like Facebook cracking down on content that does not authentically engage people, understanding what really drives results in more pressing that ever.
Join us from 6 – 8 pm, Thursday, February 15 as we welcome Nani Saffer, VP of Account Management at Netbase, an enterprise analytics company that provides brands and agencies with a detailed view of what people say about online brands, products, campaigns and the competition.
Nani Saffer graduated with a degree in technical management. In the early days of her digital marketing career, she helped launch many flagship command centers, including Gatorade’s control room. She currently manages a team of account managers at Netbase, Inc.
Nani specializes in helping companies use online insights to help shape digital strategies, curate target content calendars and track the impact of these efforts. In her three years with Netbase, she’s played a pivotal role in global ad campaigns, crises management, Super Bowl commercials and industry reporting.