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Is the Second Screen Experience Overrated?
August 21, 2014 @ 6:00 pm - 8:00 pmFree for Members; $25 pre-register; $30 at the door
Walking Dead, Man Men, Survivor and The Tonight Show with Jimmy Fallon are all using it. Locally, broadcasters and digital marketers alike leverage social media to create it. Advertisers are exploring new ways to cash in on it. We’re talking about the Second Screen Experience….a topic that generates a lot of buzz but is often misunderstood.
Join AZIMA and Ad2 Phoenix from 6 p.m. to 8 p.m. on Thurs., Aug. 21 as we delve into an interesting debate and discussion to answer the question Is the Second Screen Experience Overrated?
Moderator Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave, will pepper our panel of experts with thought-provoking questions at a new August location, Macayo’s, 4001 N. Central Ave., in downtown Phoenix.
Reserve your seat today and make plans to arrive early to network! Admission includes a delicious Mexican dinner and one free drink, but the spiciest part of the evening will be the spirited discussion among the panelists: Heather Gray, Director of Programming and Marketing at KPNX-12News/Gannett, Tiffany Hallier, Account Director at Martz Parsons, Heather Herr, Digital Community Manager for the popular viral video TV show, RightThisMinute, and Lindsey Smith, Cox 7 Arizona Social Media Reporter.
Hear their thoughts regarding apps, real time engagement, B2B settings, crowdsourcing and other ways digital marketers and communication pros can incorporate the Second Screen Experience into their marketing campaigns.
Looking forward to seeing you there…and remember to follow @JoinAZIMA and use #AZIMA to continue the conversation online!