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How To Adjust Your Paid Media Strategy For Success in An Election Year
September 17, 2020 @ 11:30 am - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
The 2020 elections are set to break records with an estimated $6 billion in advertising spend. And Arizona is projected to be in the of top 5 highest political spend states for this upcoming presidential election at $150 million or more in spending.
Join us for an informative webinar to learn how political advertising spend affects all advertisers and how you can pivot your brand’s marketing plan to ensure success this fall.
- The “rules” of political advertising
- Media channels most heavily impacted
- How political campaigns effect all advertisers
- Strategies for adapting your media investment to maximize your budget this fall
- How you can scale reach and creative through social media channels
About the Speakers
Liz is Co-founder and CEO of Catalyst Media Design, a full-service paid media firm based in Scottsdale, where she brings more than 20 years of experience in strategic media planning, buying, client management, and business development to her role. She is actively involved in her community serving multiple organizations including Valley Leadership, The Junior League of Phoenix, and The Leukemia & Lymphoma Society.
Gabriel currently serves as Vice President of Business Development for August United (one of the fastest-growing agencies in the U.S). An alumnus of Arizona State University, he spent 13 years with media and publishing conglomerate Gannett Co, Inc. His unique experience with publishing, media, advertising, and digital give him strategic insights into how to make an impact in the constantly evolving digital landscape. At Gannett he was on the political team/committee for several years.
Gabriel currently serves as an advisor to several technology start-ups and is an advisor to Grand Canyon University’s Digital Arts and Advertising program. He also serves on the Board of Directors for Adelante Healthcare and facilitates programming for one of the top Social Start-Up Incubators in the country – Seed Spot.
Due to COVID-19, we are going to make it a Zoom event! We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the panel discussion.