The New Organic in Social: Breaking the Algorithm for Engagement

Get insight and learn how to reverse the downward spiral on your Facebook and social engagement. Facebook has been fighting brands that have been using engagement bait to undercut their algorithm. Is it really a pay to play model? Short answer is yes but the extended version is that you can use your organic posts to help reach your fans with minimal spend by leveraging your CRM data and the FB audience pixel. Brian will walk you through numerous ways he has worked with brands with local and national footprints and even helping companies to sell tickets and new cars on Facebook.

Topics Discussed:

* Data is the new hack

* Video is everything

* Power of Look-a-Likes

* Creating new audiences

* What’s Next?

Bio:

Brian is President/Head of Industry at Add3.com digital marketing agency and co-founder and curator for the Seattle Interactive Conference. Brian has been working in the online advertising industry since April 1996 as a media buyer and digital marketing professional. He dreams in algorithms and speaks in acronyms. He started his career working in online dating with a company that was acquired by Match.com. He has watched the industry go through every major transformation, consolidation, and was doing SEO before there was a Google. The coming of automation and AI keep him up at night but he’s confident that we’ll still have jobs for at least 5 more years before the robots take over.