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The Rebellion of ROI: Why It’s Time to Throw Out Traditional Marketing Playbooks

April 18 @ 12:00 pm - 1:00 pm

Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door

In 2024, the once-reliable traditional B2B marketing playbooks are freefalling. But it’s not just tech advancements, like AI, causing the plunge. CEOs demand rapid ROI proof, while savvy buyers are wresting control of the purchase process. Join us for our next virtual event on April 18 at 12 pm to discover the five game-changing shifts shaping B2B marketing’s future.

  • Lead generation and racking up MQLs simply doesn’t matter anymore, especially in an ABM marketing motion, and what you should focus on instead.
  • The traditional marketing funnel has been replaced by a football field.
  • First-party data is king, you’re just using the wrong tactics to collect it.
  • You should focus less on personalization and more on relevancy.
  • The proliferation of AI is killing prospecting, and how marketers must start thinking outside the box to win the battle for customers.

We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.

About the speaker:

Chuck Moxley, Chief Marketing Officer of Blue Triangle

Chuck is the Chief Marketing Officer of Blue Triangle, whose platform helps leading brands increase their conversion rates by uncovering and removing the costliest points of friction in their customers’ journeys.

Chuck is a marketing practitioner with more than 25 years’ experience on both the brand and agency sides of marketing. Chuck has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Citgo, NFL and Sears. He is one of the nation’s leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society.

He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast.

Register to Attend


April 18
12:00 pm - 1:00 pm
Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door


Chuck Moxley


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