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Live shopping: The future of UX and what’s next for influencers and social commerce
December 16, 2021 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
Live Shopping is and will continue to impact the future of UX and shape what’s next for creators and social commerce.
Join us Dec. 16 to hear from Marissa Lenz, Product Marketing Manager at Meta discuss trends and how retailers are engaging in this new format. Also hear from Maria Wollenburg, Manager of Social Media & Content at DSW, on how brands can lean into live shopping and encourage engagement with fans.
We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event.
About the Speakers:
Marissa Lenz has over 10 years of experience working in the digital ad space helping to support media agencies and brands in bringing their organic shopping experiences and ad campaigns to life. Marissa has been at Facebook/Meta for 7.5 years and for the last 4 years has been focused on the Commerce ecosystem by supporting Commerce partners such as BigCommerce and Squarespace, and most recently as a Product Marketing Manager helping to activate commerce tools and shopping solutions in-market with brands such as DSW, Walmart, Target, and more.
Maria Wollenburg has over 15 years of retail experience, with a focus on ensuring customers have the best possible experience with marketing. Maria has been with DSW for 6 years, and in 2018 Maria transitioned social media from an agency to a new team at DSW. The internal social team allows for DSW to move quickly, invest in new product offerings on Facebook and Instagram, and ensure complete alignment with brand strategies. Maria and her team are focused on bringing new, innovative experiences to their fans on social media, and finding new ways to connect and engage with the DSW fans.