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February 2024

02
15

Next-Level Engagement: How Virtual & Augmented Reality Are Changing the Customer Experience

February 15 @ 11:30 am - 1:00 pm
Blanco Cocina + Cantina, 2502 E Camelback Rd #122
Phoenix, 85016 United States
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Please join us for our first in-person event of the year! Virtual and augmented reality are presenting companies with new opportunities to captivate and engage their audiences. If you want to dive deeper, you can’t miss our in-person panel on February 15 at 11:30 a.m. Join us at Blanco Biltmore to learn how these technologies can influence customer service, training, immersive advertisements, interactive product demos, lifelike tours and more.  Attendees will explore: How to keep an open, innovative mindset when…

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November 2023

11
30

2023 Mingle Bells

November 30, 2023 @ 5:30 pm - 7:30 pm
Half Moon Sports Grill, 2121 E Highland Ave
Phoenix, AZ 85016 United States
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  Please join us for Mingle Bells, our annual holiday part mixer co-hosted by all the best marketing associations in town. Celebrate all that you've accomplished this year and make new connections to drive success in the new year. And since it's the season of giving, we're accepting donations to H.E.L.P., an organization with a mission to change the cycle of homelessness. We will be accepting gift cards or items from the donations lists. We look forward to seeing you there!

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11
09

How to Leverage PR to Fuel Your SEO & Digital Strategies

November 9, 2023 @ 12:00 pm - 1:00 pm
Virtual AZ United States

Discover what PR (really) is. On November 9 at 12pm, join us in a live webinar to uncover the distinctions between traditional and digital PR, and learn how the power of digital PR seamlessly integrates with your SEO strategy. Andrea Aker, CEO of Aker Ink PR & Marketing, will reveal the secrets to bridging this gap at our can’t-miss event.  Attendees will take away a great understanding of:  What PR is, and how it differs from marketing and advertising The…

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September 2023

09
21

The Big Do’s & Don’ts for Optimizing the Customer Journey

September 21, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Even with all the buzz, many of us are still hazy on what first-party data is, let alone how to actually use it. In our virtual session on September 21 at 12 pm, Sarah Segal, Director of Demand at FullStory, will not only share the what, why, and how’s, but also the ways marketers can effectively leverage product analytics to capitalize on the power of first-party data to drive efficiency and revenue. Attendees will take away a great understanding of: …

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August 2023

08
17

Design Thinking: A Human-Center Approach to Identifying & Solving Problems

August 17, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Whether you’re only starting out in your career or you’re a C-suite executive, we can all grow in new ways to identify and solve problems. Design thinking is a human-centered approach that aims to understand emotional and social needs to aid decision-making and drive innovation.  Join us August 17 at 12pm for a virtual event with Steve Koch and Jonathan Pathuis, Managing Partners at Cast & Hue. Attendees will take away a great understanding of:  The basic principles of Jobs-to-be-Done…

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July 2023

07
27

The Read on Reddit: How the Anything Platform Can Support Your Digital Strategy

July 27, 2023 @ 12:00 pm - 1:00 pm
Virtual AZ United States + Google Map

Are you ready to unlock the hidden potential of the Reddit community and revolutionize the way you navigate the digital landscape and elevate your business strategy? Join us virtually on July 27 at 12pm for a session led by Will Cady, Reddit’s Global Brand Ambassador. We will review the key aspects of the platform including what makes Reddit the largest platform for communities online and how you can utilize it as a resource for business strategy.    The top 5…

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June 2023

06
15

Expert Panel: The Latest Need-to-Know SEO Trends & Best Practices

June 15, 2023 @ 6:00 pm - 8:00 pm
Moxy Tempe Hotel, 1333 S Rural Rd
Tempe, AZ 85281 United States
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Join us June 15th from 6:00 PM - 8:00 PM for an insightful in-person panel on SEO in 2023. Our panelists will discuss the latest trends in SEO and best practices, including: How AI will impact your SEO strategies. The role of website design in organic search. Impact is either good or bad. How Blackhat SEO is impacting your rankings and how to defend against it. Negative SEO – is it real? How Google’s increased reliance on AI is creating…

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May 2023

05
18

Summer is Coming: It’s a New GA4 World

May 18, 2023 @ 12:00 pm - 1:00 pm
Virtual AZ United States + Google Map

Summer is coming. For the marketing and measurement community, that means preparing for Google’s latest iteration of its analytics platform, Google Analytics 4 (GA4). An evolved version of its Universal Analytics predecessor, GA4 carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics configuration and reporting has been replaced by an entirely new data model. Translation: the manner in which we measure our campaigns, content performance and conversions is about to change. What's…

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April 2023

04
20

Don’t Shoot in the Dark: How to Interpret and Act on Data

April 20, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

In today’s marketing environment, it’s critical to make data-informed decisions to move the needle – no matter what direction you’re headed. Our next webinar on April 20 at 12pm will help you better interpret and act on the data that’s available to you.   Hear from SVP and Media Domain Leader Jed Myer at KANTAR. He will discuss emerging trends, tips for garnering actionable insights and industry predictions you won’t want to miss. Learn how you can help your business grow…

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March 2023

03
16

What’s Now & Next: Keeping Pace with Evolutions in Programmatic Advertising

March 16, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us virtually on March 16 at 12pm to learn more about today’s programmatic advertising landscape.  Members will have the opportunity to learn more about hot topics in the world of programmatic advertising from two leading DSP's (Demand Side Platforms): Simpli.fi and the Trade Desk. You'll learn the history of programmatic and how it's evolved, how advertisers of all sizes can utilize programmatic advertising, the world of retail media and first party data, consumer data and identity, targeted CTV/OTT advertising,…

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