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December 2020


Who are you even talking to?

December 10, 2020 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

People take in information more differently than ever before. With so much coming at us, our minds are full of information and brands that want in. We need solutions to problems, on demand. We don’t need more brand attributes to memorize. And with so many sources of media, we couldn’t if we were even interested. The path to growth for global brands has changed, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today…

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October 2020


2020 AZIMA TIM Awards

October 22, 2020 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us on October 22nd as we stream the 2020 AZIMA TIM Awards on YouTube. The live cast is FREE and open to everyone. The festivities begin at noon on Thursday and can be viewed here: https://youtu.be/Ew0mEKqyHII. We look forward to celebrating all of the outstanding work submitted by our incredible community of professionals, unveiling the 2020 awardees!   About the AZIMA TIM Awards Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the 2020 TIM Awards…

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September 2020


How To Adjust Your Paid Media Strategy For Success in An Election Year

September 17, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States + Google Map

The 2020 elections are set to break records with an estimated $6 billion in advertising spend. And Arizona is projected to be in the of top 5 highest political spend states for this upcoming presidential election at $150 million or more in spending. Join us for an informative webinar to learn how political advertising spend affects all advertisers and how you can pivot your brand’s marketing plan to ensure success this fall. 5 Takeaways: The “rules” of political advertising Media channels most…

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August 2020


Adapting and Evolving: Covid-19

August 27, 2020 @ 1:00 pm - 2:00 pm
Virtual AZ United States

Join us as Kevin Gentzel gives us key insights about adaptation during COVID-19. Why you should attend and what you will learn: How you can support local businesses How US consumers are leaning into news Sentiment as a targeting capability How Gannett | USA TODAY is approaching brand safety About the Speaker Kevin joined Gannett as its first Chief Revenue Officer in 2015 and was named President of USA TODAY NETWORK Marketing Solutions in 2019. His oversight includes all advertising…

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July 2020


Connecting with the Consumers of Tomorrow: Leveraging TikTok

July 23, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA as we hear from a TikTok Brand Partnerships Manager on how best to create content and specific ad product offerings from the popular social platform. We will also discuss audience segmentation and targeting for advertisers Use of TikTok for non-profits, as well as best practices for organic content will be reviewed Our speaker will also share case studies for consumer audiences More than 40% of TikTok users in the United States earn $100,000+, annually, which may surprise…

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June 2020


SEO in a Pandemic Era with Barry Schwartz

June 18, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for an informative discussion with Barry Schwartz, CEO of RustyBrick, a New York Web service firm. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is the News Editor at Search Engine Land. Join us on Thursday, June 18, 2020 from 11:30 AM to 1:00 PM to hear from our AZIMA member, and search expert, Carl Chapman, who will host this exciting Q&A, where we’ll discuss…

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May 2020


Simpli.fi OTT Revolution

May 21, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for a presentation on Over the Top/Connected TV (OTT/CTV). We will be giving away multiple prizes during the presentation and you can learn all about how OTT/CTV viewership has exploded since COVID-19. Join us and understand the trends and learn why it should be part of your media plan today more than ever going forward!   This shouldn’t be a surprise, but Everyone is talking about OTT/CTV. You can’t read or watch the news without hearing about…

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April 2020


How Blockchain is Changing Digital Marketing

April 30, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for an amazing panel presentation on Blockchain and we will provide you with lunch! Lunch and learning about Blockchain, what more could you ask for on a Thursday afternoon.   If you have ever wanted to learn about Blockchain, here is your chance!   Join us on Thursday, April 30, 2020 from 11:30 AM to 1:00 PM to hear from our panel of experts to find out about how Blockchain is a shared, immutable ledger for recording…

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February 2020


Is Influencer Marketing Dead? Strategies for 2020 and Beyond

February 27, 2020 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
+ Google Map

A recent Forbes magazine article states that influencer marketing spending will continue to rise in 2020, as will its percentage of the total marketing budget. The influencer marketing market size worldwide was estimated to grow from $3 billion in 2017 to $6.5 billion dollars in 2019. However, from 2017 to 2018 the average earned media value (EMV) of influencer campaigns declined from $12.21 per dollar spent in 2017 to $8.12 in 2018. (Source: Statista, Influencer Marketing Dossier, 2020). Meet our…

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January 2020


How Conversational Marketing (with Intelligent Chatbots) Give Businesses an Unfair Advantage

January 23, 2020 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
+ Google Map

Today, conversational marketing technology is changing how businesses capture and nurture leads. With the speed automation, the user friendliness of chatbots, and the power of natural language processing, businesses can quickly improves their sales and marketing process. Learn the specific tools and strategies for using conversational marketing to enhance your marketing and speed up your sales. Discover the 3 global trends driving chatbot adoption Find out which tools are best for your business Learn a 4-step framework for optimized chatbot…

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