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September 2020

09
17

How To Adjust Your Paid Media Strategy For Success in An Election Year

September 17 @ 11:30 am - 1:00 pm
Virtual AZ United States + Google Map

The 2020 elections are set to break records with an estimated $6 billion in advertising spend. And Arizona is projected to be in the of top 5 highest political spend states for this upcoming presidential election at $150 million or more in spending. Join us for an informative webinar to learn how political advertising spend affects all advertisers and how you can pivot your brand’s marketing plan to ensure success this fall. 5 Takeaways: The “rules” of political advertising Media channels most…

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August 2020

08
27

Adapting and Evolving: Covid-19

August 27 @ 1:00 pm - 2:00 pm
Virtual AZ United States

Join us as Kevin Gentzel gives us key insights about adaptation during COVID-19. Why you should attend and what you will learn: How you can support local businesses How US consumers are leaning into news Sentiment as a targeting capability How Gannett | USA TODAY is approaching brand safety About the Speaker Kevin joined Gannett as its first Chief Revenue Officer in 2015 and was named President of USA TODAY NETWORK Marketing Solutions in 2019. His oversight includes all advertising…

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July 2020

07
23

Connecting with the Consumers of Tomorrow: Leveraging TikTok

July 23 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA as we hear from a TikTok Brand Partnerships Manager on how best to create content and specific ad product offerings from the popular social platform. We will also discuss audience segmentation and targeting for advertisers Use of TikTok for non-profits, as well as best practices for organic content will be reviewed Our speaker will also share case studies for consumer audiences More than 40% of TikTok users in the United States earn $100,000+, annually, which may surprise…

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June 2020

06
18

SEO in a Pandemic Era with Barry Schwartz

June 18 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for an informative discussion with Barry Schwartz, CEO of RustyBrick, a New York Web service firm. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is the News Editor at Search Engine Land. Join us on Thursday, June 18, 2020 from 11:30 AM to 1:00 PM to hear from our AZIMA member, and search expert, Carl Chapman, who will host this exciting Q&A, where we’ll discuss…

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May 2020

05
21

Simpli.fi OTT Revolution

May 21 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for a presentation on Over the Top/Connected TV (OTT/CTV). We will be giving away multiple prizes during the presentation and you can learn all about how OTT/CTV viewership has exploded since COVID-19. Join us and understand the trends and learn why it should be part of your media plan today more than ever going forward!   This shouldn’t be a surprise, but Everyone is talking about OTT/CTV. You can’t read or watch the news without hearing about…

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April 2020

04
30

How Blockchain is Changing Digital Marketing

April 30 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for an amazing panel presentation on Blockchain and we will provide you with lunch! Lunch and learning about Blockchain, what more could you ask for on a Thursday afternoon.   If you have ever wanted to learn about Blockchain, here is your chance!   Join us on Thursday, April 30, 2020 from 11:30 AM to 1:00 PM to hear from our panel of experts to find out about how Blockchain is a shared, immutable ledger for recording…

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February 2020

02
27

Is Influencer Marketing Dead? Strategies for 2020 and Beyond

February 27 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
+ Google Map

A recent Forbes magazine article states that influencer marketing spending will continue to rise in 2020, as will its percentage of the total marketing budget. The influencer marketing market size worldwide was estimated to grow from $3 billion in 2017 to $6.5 billion dollars in 2019. However, from 2017 to 2018 the average earned media value (EMV) of influencer campaigns declined from $12.21 per dollar spent in 2017 to $8.12 in 2018. (Source: Statista, Influencer Marketing Dossier, 2020). Meet our…

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January 2020

01
23

How Conversational Marketing (with Intelligent Chatbots) Give Businesses an Unfair Advantage

January 23 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
+ Google Map

Today, conversational marketing technology is changing how businesses capture and nurture leads. With the speed automation, the user friendliness of chatbots, and the power of natural language processing, businesses can quickly improves their sales and marketing process. Learn the specific tools and strategies for using conversational marketing to enhance your marketing and speed up your sales. Discover the 3 global trends driving chatbot adoption Find out which tools are best for your business Learn a 4-step framework for optimized chatbot…

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November 2019

11
21

Learn from Facebook: Mobile Driven Creative & Data Driven Insights

November 21, 2019 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
+ Google Map

​The opportunity is right in front of us to use data as a creative muse to fuel creative effectiveness. But without the proper framework to look at data, it's impossible to know where to begin. At our November event, Amanda Kosakowski from Facebook, Inc – the world's largest social media platform – will cover ways in which we can we can look at the relationship between data, insights and creative through a new light to drive outcomes and results. With mobile…

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October 2019

10
12

AZIMA @ Phoenix Design Week for UI/UX Breakouts

October 12, 2019 - October 13, 2019
Phoenix Convention Center, 100 N 3rd St,
Phoenix, AZ 85004 United States
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AZIMA is proud to sponsor Phoenix Design Week 2019 for our October monthly event! As part of our sponsorship, AZIMA members get access to the latest UI/UX trends for just $49. You can either attend one day of the conference or attend breakout sessions on both days with this exclusive offer. Saturday, October 12, features UI/UX breakouts sessions including: Designing and Prototyping Your Next App with Adobe UX & Design Thinking: Designing Systems for SaaS Products UX & Design Thinking:…

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