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July 2019

07
18

The Golden Age of Personalization

July 18 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Personalization, just like Artificial Intelligence and Machine Learning has become the buzzword du jour.  Learn how to navigate the buzzword BS to better understand personalization, how it can help your business, delight your customers, and practical steps to drive immediate value. About the Speaker: Greg Lim is a believer that great marketing is the perfect combination of math and magic.  As the former CMO of Lifelock and current CEO of Persosa, he combines his background in finance and marketing in…

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June 2019

06
20

5 Strategies to Leverage Call Tracking

June 20 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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You're probably familiar with the fundamentals of call tracking software as a marketing and advertising professional. The question is: are you converting that expertise into revenue for your agency or marketing value for your business? At this event, featured speaker Adam Arkfeld, Founder and President of ParaCore, will dive into 5 strategies to grow your business by leveraging call tracking software. Tactics attendees will take away: Discovering ROI through call tracking Improving customer service and customer needs through call monitoring…

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May 2019

05
16

Bulletproof Storyselling: 7 Secrets for Using Videos To Maximize Revenue

May 16 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Azima-StorySelling-website

Storytelling and marketing go hand-in-hand. Today, you live in a tumultuous, noisy world where you're competing with EVERYTHING that's fighting for your prospect’s attention. In this presentation, AZIMA's 2019 Rising Star Award Winner Todd Hartley explains how to pull your prospects through your sales funnel faster by integrating tactical business videos into your marketing and sales process. After, you’ll be able to: Brainstorm compelling video narratives by identifying your best marketing stories Execute content that commands your audience's attention Align your marketing and sales team Use…

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April 2019

04
04

2019 Annual TIM Awards and AZIMA 10 Year Anniversary Celebration

April 4 @ 6:00 pm - 8:00 pm
Tempe Center for the Arts, 700 W. Rio Salado
Tempe, AZ 85281 United States
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Dedicated to honoring and recognizing digital marketing professionals and their successful digital marketing campaigns and innovation, the 2019 TIM Awards is now open for submission. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the 2019 TIM Awards brings together Arizona's best and brightest digital marketers to celebrate the work completed in the 2018 calendar year. So, get busy on your entries and watch for our updates regarding this prestigious awards ceremony. Contact us now about ways…

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March 2019

03
21

Local Digital Marketing, More Than a Pin

March 21 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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When marketers talk about Local Digital Marketing, conversations almost typically focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a significant impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.…

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February 2019

02
21

Scaling Innovation

February 21 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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Join AZIMA for an exciting evening as we learn from industry expert, Greg Head, CEO of Scaling point to learn more about how early-stage businesses can generate enough pipeline and sustain growth to drive scale and become successful. According to Greg Head, what works to get your startup going is almost the opposite of what is needed to scale and grow faster. There is a time-tested structure to scaling successfully, but it's not obvious or easy. Attendees will  learn about…

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January 2019

01
17

Taking Your Analytics to the Next Level in 2019

January 17 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Live Podcast: Mayhem to Measurement Join AZIMA for a live podcast event with the guys from the analytics podcast, Mayhem to Measurement! As an audience member, you will get to join podcasters Chris Book and Chris Sietsema for an episode on next-level analytics trends that will elevate your success in 2019. Podcast attendees will be able to employ the following 5 things into their 2019 analytics strategy: Filling reporting gaps: completing the Analyze-Report-Decide-Implement continuum with better tools and refined process How to…

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November 2018

11
29

What the Hell do THEY Know?

November 29, 2018 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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What the Hell Do They Know?

The largest Local Advertiser Survey shows that agencies really don’t know it all. This presentation will cover the results of Borrell Associates 2018 Local Advertiser Survey- the largest of its kind. The topics are wide-ranging, from thoughts on online video marketing to the perceived effectiveness of Facebook advertising, and are important for anyone who works in a local media or digital services space. New this year is the results of a separate agency survey completed by hundreds of local agencies.…

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October 2018

10
18

SEMPO Cities+AZIMA: State of Search Mini-con (Panel+Keynote)

October 18, 2018 @ 5:30 pm - 8:30 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Join us on October 18th for a fun and interactive mini-conference featuring some of the premiere experts in SEO. Current challenges in SEO panel moderated by Carl Chapman, Digital Marketing Expert, at FindLaw, part of Thomson Reuters Jon Maxson, Sr. Director, SEO at iCrossing Kyle Roof, Co-Founder and SEO Lead at High Voltage SEO Scott Shockney, Director Channel Development at theAgency @Web.com Extended schedule of events: Registration (drinks+apps) 5:30 pm Panel: 6:00-6:45 pm Dinner: 6:45 pm Keynote: 7:15 pm Duane…

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September 2018

09
20

Thriving in a Changing Digital Marketplace: Leadership + Innovation

September 20, 2018 @ 6:00 pm - 8:00 pm
The Moxy, 1333 S Rural Rd
Tempe, AZ 85281 United States
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The pre-digital age may seem like a recent memory for some and a step into the history books for others. Yet we can agree on one thing for certain; the Digital Age has fundamentally altered the way humanity will function, especially with artificial intelligence, robotics, and virtual reality seemingly becoming commonplace. Digital transformation differentiates organizations and leaders that thrive in this technological world compared to those that fail to adapt. What common attributes are shared for those rising to the…

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