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September 2023


The Big Do’s & Don’ts for Optimizing the Customer Journey

September 21 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Even with all the buzz, many of us are still hazy on what first-party data is, let alone how to actually use it. In our virtual session on September 21 at 12 pm, Sarah Segal, Director of Demand at FullStory, will not only share the what, why, and how’s, but also the ways marketers can effectively leverage product analytics to capitalize on the power of first-party data to drive efficiency and revenue. Attendees will take away a great understanding of: …

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August 2023


Design Thinking: A Human-Center Approach to Identifying & Solving Problems

August 17 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Whether you’re only starting out in your career or you’re a C-suite executive, we can all grow in new ways to identify and solve problems. Design thinking is a human-centered approach that aims to understand emotional and social needs to aid decision-making and drive innovation.  Join us August 17 at 12pm for a virtual event with Steve Koch and Jonathan Pathuis, Managing Partners at Cast & Hue. Attendees will take away a great understanding of:  The basic principles of Jobs-to-be-Done…

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July 2023


The Read on Reddit: How the Anything Platform Can Support Your Digital Strategy

July 27 @ 12:00 pm - 1:00 pm
Virtual AZ United States + Google Map

Are you ready to unlock the hidden potential of the Reddit community and revolutionize the way you navigate the digital landscape and elevate your business strategy? Join us virtually on July 27 at 12pm for a session led by Will Cady, Reddit’s Global Brand Ambassador. We will review the key aspects of the platform including what makes Reddit the largest platform for communities online and how you can utilize it as a resource for business strategy.    The top 5…

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June 2023


Expert Panel: The Latest Need-to-Know SEO Trends & Best Practices

June 15 @ 6:00 pm - 8:00 pm
Moxy Tempe Hotel, 1333 S Rural Rd
Tempe, AZ 85281 United States
+ Google Map

Join us June 15th from 6:00 PM - 8:00 PM for an insightful in-person panel on SEO in 2023. Our panelists will discuss the latest trends in SEO and best practices, including: How AI will impact your SEO strategies. The role of website design in organic search. Impact is either good or bad. How Blackhat SEO is impacting your rankings and how to defend against it. Negative SEO – is it real? How Google’s increased reliance on AI is creating…

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May 2023


Summer is Coming: It’s a New GA4 World

May 18 @ 12:00 pm - 1:00 pm
Virtual AZ United States + Google Map

Summer is coming. For the marketing and measurement community, that means preparing for Google’s latest iteration of its analytics platform, Google Analytics 4 (GA4). An evolved version of its Universal Analytics predecessor, GA4 carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics configuration and reporting has been replaced by an entirely new data model. Translation: the manner in which we measure our campaigns, content performance and conversions is about to change. What's…

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April 2023


Don’t Shoot in the Dark: How to Interpret and Act on Data

April 20 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

In today’s marketing environment, it’s critical to make data-informed decisions to move the needle – no matter what direction you’re headed. Our next webinar on April 20 at 12pm will help you better interpret and act on the data that’s available to you.   Hear from SVP and Media Domain Leader Jed Myer at KANTAR. He will discuss emerging trends, tips for garnering actionable insights and industry predictions you won’t want to miss. Learn how you can help your business grow…

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March 2023


What’s Now & Next: Keeping Pace with Evolutions in Programmatic Advertising

March 16 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us virtually on March 16 at 12pm to learn more about today’s programmatic advertising landscape.  Members will have the opportunity to learn more about hot topics in the world of programmatic advertising from two leading DSP's (Demand Side Platforms): Simpli.fi and the Trade Desk. You'll learn the history of programmatic and how it's evolved, how advertisers of all sizes can utilize programmatic advertising, the world of retail media and first party data, consumer data and identity, targeted CTV/OTT advertising,…

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February 2023


Using Generative AI in Modern Marketing

February 16 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us virtually on February 16 at 12pm to learn more about using generative AI in modern marketing.  Generative AI has become all the rage. How can you capitalize on this new technology to boost the efficacy of your marketing and scale your efforts? In this webinar, we will speak with AI-startup entrepreneur and seasoned marketing strategist Rebecca Clyde who has been at the intersection of these two disciplines - AI and marketing - for more than five years. Get…

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December 2022


2022 Mingle Bells

December 8, 2022 @ 5:30 pm - 7:30 pm
Helton Brewing Company, 2144 E. Indian School Rd.
Phoenix, AZ 85016 United States

Join your fellow creative and communication professionals for a festive evening as the leading local industry associations join forces to host an epic holiday party. Celebrate all that you've accomplished this year and make new connections to drive success in the new year. Ticket price includes light appetizers. Cash bar and food trucks will be onsite. We hope to see you there!

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November 2022


What is Addressable TV and How to Leverage It

November 17, 2022 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us virtually on November 17 at 12pm to learn about TV addressability and how to leverage it.    Advertisers are now able to purchase audiences using household-level profiling and segmentation to deliver different TV ads tailored to different households watching the same program. At our November event, we will hear from three different POVs on the topic.    Attendees will take away:  An understanding of what addressable TV is (linear and digital) Examples of use cases, learnings and successes …

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