Past Events

Join us as Kevin Gentzel gives us key insights about adaptation during COVID-19. Why you should attend and what you will learn: How you can support local businesses How US consumers are leaning into news Sentiment as a targeting capability How Gannett | USA TODAY is approaching brand safety About the Speaker Kevin joined Gannett as its first Chief Revenue Officer in 2015 and was named President of USA TODAY NETWORK Marketing Solutions in 2019. His oversight includes all advertising…

Please join AZIMA as we hear from a TikTok Brand Partnerships Manager on how best to create content and specific ad product offerings from the popular social platform. We will also discuss audience segmentation and targeting for advertisers Use of TikTok for non-profits, as well as best practices for organic content will be reviewed Our speaker will also share case studies for consumer audiences More than 40% of TikTok users in the United States earn $100,000+, annually, which may surprise…

Please join AZIMA for an informative discussion with Barry Schwartz, CEO of RustyBrick, a New York Web service firm. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is the News Editor at Search Engine Land. Join us on Thursday, June 18, 2020 from 11:30 AM to 1:00 PM to hear from our AZIMA member, and search expert, Carl Chapman, who will host this exciting Q&A, where we’ll discuss…

A recent Forbes magazine article states that influencer marketing spending will continue to rise in 2020, as will its percentage of the total marketing budget. The influencer marketing market size worldwide was estimated to grow from $3 billion in 2017 to $6.5 billion dollars in 2019. However, from 2017 to 2018 the average earned media value (EMV) of influencer campaigns declined from $12.21 per dollar spent in 2017 to $8.12 in 2018. (Source: Statista, Influencer Marketing Dossier, 2020). Meet our…

Today, conversational marketing technology is changing how businesses capture and nurture leads. With the speed automation, the user friendliness of chatbots, and the power of natural language processing, businesses can quickly improves their sales and marketing process. Learn the specific tools and strategies for using conversational marketing to enhance your marketing and speed up your sales. Discover the 3 global trends driving chatbot adoption Find out which tools are best for your business Learn a 4-step framework for optimized chatbot…

​The opportunity is right in front of us to use data as a creative muse to fuel creative effectiveness. But without the proper framework to look at data, it's impossible to know where to begin. At our November event, Amanda Kosakowski from Facebook, Inc – the world's largest social media platform – will cover ways in which we can we can look at the relationship between data, insights and creative through a new light to drive outcomes and results. With mobile…