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July 2021


Fine or Fined: Ensuring Website ADA Compliance

July 15, 2021 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

The ADA clarified its rules in 2018 to say that ADA-compliant businesses must also maintain ADA-compliant websites. But while ensuring you’re following the law is always advisable, there are a wide variety of reasons why built-in web accessibility should be your standard going forward. Join us July 15 for a discussion on the challenges and opportunities in ADA web compliance.

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June 2021


The Future of Customer Data Platforms & Why They’re so Important in 2021

June 17, 2021 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Organizations are rapidly adopting customer data platforms (CDPs) into their existing tech stacks. Wonder why? Join us June 17 to hear from Chris Morgan, Director of Solutions Consulting for Tealium and Aimee Bos, VP of Analytics and Data Strategy at Zion & Zion. The duo will define CDPs, highlight the problems they solve, the benefits they provide and reveal why organizations are rapidly adopting this technology. Things organizations should consider before adopting a CDP will also be covered. Join us…

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May 2021


What’s old is new again. The revival of SMS.

May 20, 2021 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

In case you didn’t get the message, more brands are deploying mobile messaging as a critical owned media channel in their marketing mix. Why? Join us May 20th to learn the Five Reasons Brands are Adopting Text Message Marketing presented by Chuck Moxley, Senior Vice President of Marketing at Mobivity. During the session, you’ll learn: Why building first-party data is the single most urgent need that brands need to invest in before it’s too late. Why your brand’s text messages…

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April 2021


Evolution of Paid Search with Google

April 15, 2021 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Paid search is an important tool in the toolbox of all digital marketers. The key to maximizing your budget and reaching the hyper-targeted audiences that this tool allows is understanding the rules, especially as they evolve over time. Join us at noon on April 15 for the Evolution of Paid Search with Google featuring Colleen Fitzgerald, Google Client Partner Lead, and Alana Fromm, Google Technology Account Manager. Colleen and Alana will cover these three critical areas: Understanding the User: Search…

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March 2021


Unprecedented Times: The Increasing Relevance of Give Back Brands

March 18, 2021 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Millennials and Gen Zers grew up in a world that encouraged recycling and social good. Instead of donating money directly to causes, consumers under the age of 40 are increasingly choosing to patronize brands that give back as a core mission. Yoobi, a philanthropic school and office supply company, is one of these brands. For every item purchased, Yoobi donates a school supply item to a child in need in the U.S. So far, it has contributed to 5.5 million…

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February 2021


Advertising, News and the Ecosystem Our Brands Require

February 25, 2021 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

It is critical that members of our community remain informed on the issues that affect them most – legislation, health and education to name a few. And in times of national crisis, we realize that crucial community information comes from local reporters. A desire to remain informed drives local content engagement, and access to accurate, high-quality information has never been more important in our country.  As digital marketers, why should we advertise with local publications? As citizens, why might it…

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December 2020


Who are you even talking to?

December 10, 2020 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

People take in information more differently than ever before. With so much coming at us, our minds are full of information and brands that want in. We need solutions to problems, on demand. We don’t need more brand attributes to memorize. And with so many sources of media, we couldn’t if we were even interested. The path to growth for global brands has changed, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today…

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October 2020


2020 AZIMA TIM Awards

October 22, 2020 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

The 2020 AZIMA TIM Awards new date is September 24th. This is your chance to mingle with some of the best and brightest marketers in Phoenix. If you are in digital marketing field, this is an event you don't want to miss! *Please Note - Limited registration will be available at the door the day of the event. If you have submitted an entry of work, you must also purchase a ticket to attend the event. Agenda & Location When:…

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September 2020


How To Adjust Your Paid Media Strategy For Success in An Election Year

September 17, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States + Google Map

The 2020 elections are set to break records with an estimated $6 billion in advertising spend. And Arizona is projected to be in the of top 5 highest political spend states for this upcoming presidential election at $150 million or more in spending. Join us for an informative webinar to learn how political advertising spend affects all advertisers and how you can pivot your brand’s marketing plan to ensure success this fall. 5 Takeaways: The “rules” of political advertising Media channels most…

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August 2020


Adapting and Evolving: Covid-19

August 27, 2020 @ 1:00 pm - 2:00 pm
Virtual AZ United States

Join us as Kevin Gentzel gives us key insights about adaptation during COVID-19. Why you should attend and what you will learn: How you can support local businesses How US consumers are leaning into news Sentiment as a targeting capability How Gannett | USA TODAY is approaching brand safety About the Speaker Kevin joined Gannett as its first Chief Revenue Officer in 2015 and was named President of USA TODAY NETWORK Marketing Solutions in 2019. His oversight includes all advertising…

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