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May 2023

05
18

Summer is Coming: It’s a New GA4 World

May 18, 2023 @ 12:00 pm - 1:00 pm
Virtual AZ United States + Google Map

Summer is coming. For the marketing and measurement community, that means preparing for Google’s latest iteration of its analytics platform, Google Analytics 4 (GA4). An evolved version of its Universal Analytics predecessor, GA4 carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics configuration and reporting has been replaced by an entirely new data model. Translation: the manner in which we measure our campaigns, content performance and conversions is about to change. What's…

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April 2023

04
20

Don’t Shoot in the Dark: How to Interpret and Act on Data

April 20, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

In today’s marketing environment, it’s critical to make data-informed decisions to move the needle – no matter what direction you’re headed. Our next webinar on April 20 at 12pm will help you better interpret and act on the data that’s available to you.   Hear from SVP and Media Domain Leader Jed Myer at KANTAR. He will discuss emerging trends, tips for garnering actionable insights and industry predictions you won’t want to miss. Learn how you can help your business grow…

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March 2023

03
16

What’s Now & Next: Keeping Pace with Evolutions in Programmatic Advertising

March 16, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us virtually on March 16 at 12pm to learn more about today’s programmatic advertising landscape.  Members will have the opportunity to learn more about hot topics in the world of programmatic advertising from two leading DSP's (Demand Side Platforms): Simpli.fi and the Trade Desk. You'll learn the history of programmatic and how it's evolved, how advertisers of all sizes can utilize programmatic advertising, the world of retail media and first party data, consumer data and identity, targeted CTV/OTT advertising,…

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February 2023

02
16

Using Generative AI in Modern Marketing

February 16, 2023 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us virtually on February 16 at 12pm to learn more about using generative AI in modern marketing.  Generative AI has become all the rage. How can you capitalize on this new technology to boost the efficacy of your marketing and scale your efforts? In this webinar, we will speak with AI-startup entrepreneur and seasoned marketing strategist Rebecca Clyde who has been at the intersection of these two disciplines - AI and marketing - for more than five years. Get…

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December 2022

12
08

2022 Mingle Bells

December 8, 2022 @ 5:30 pm - 7:30 pm
Helton Brewing Company, 2144 E. Indian School Rd.
Phoenix, AZ 85016 United States

Join your fellow creative and communication professionals for a festive evening as the leading local industry associations join forces to host an epic holiday party. Celebrate all that you've accomplished this year and make new connections to drive success in the new year. Ticket price includes light appetizers. Cash bar and food trucks will be onsite. We hope to see you there!

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November 2022

11
17

What is Addressable TV and How to Leverage It

November 17, 2022 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us virtually on November 17 at 12pm to learn about TV addressability and how to leverage it.    Advertisers are now able to purchase audiences using household-level profiling and segmentation to deliver different TV ads tailored to different households watching the same program. At our November event, we will hear from three different POVs on the topic.    Attendees will take away:  An understanding of what addressable TV is (linear and digital) Examples of use cases, learnings and successes …

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September 2022

09
15

The Power of Influencer Marketing

September 15, 2022 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.    We’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape, we’ll look at the consumer journey, why they value influencers and the role influencers play in their lives. Further, we’ll take a deep dive into the role…

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August 2022

08
18

Digital Trends in Sports Marketing

August 18, 2022 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

What can the business world learn about customers through sports fans? Matt Balvanz, SVP of Analytics + Innovation at Navigate, will highlight some key industry trends that he is monitoring now and into the future.   Join us virtually on August 18 at 12 PM for a discussion on:  The Metaverse Sports Betting Social Media Sports Cable Fan Growth Name, Image and Likeness New Industries Transportation Decentralized Autonomous Organizations (DAOs) AR Glasses Sensory Engagement   Attendees will take away:  Information…

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July 2022

07
21

GA4: Insights for Business Decisions

July 21, 2022 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

The measurement community has been buzzing about Google’s latest iteration of its analytics platform, Google Analytics 4. An evolved version of its Universal Analytics predecessor, Google Analytics (or GA4) carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics’ configuration and reporting has been replaced by an entirely new data model. Translation: that cute little Google Analytics we all know and love is about to grow up. What's more, Google is planning to…

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June 2022

06
16

Preparing for the Metaverse: How aspects of our life could change.

June 16, 2022 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us June 16 at 12 PM for a virtual Q&A on preparing for the Metaverse. Ana Grace, Director of Product Management for AI at Meta, will discuss commerce in the Metaverse and how it will impact business. In this live webinar, you will learn:   How to help businesses explore the new frontiers of marketing as well as practical solutions for telling more immersive stories and creating more meaningful connections with people How to drive desired marketing outcomes for…

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