Past Events

Join us virtually on February 16 at 12pm to learn more about using generative AI in modern marketing.  Generative AI has become all the rage. How can you capitalize on this new technology to boost the efficacy of your marketing and scale your efforts? In this webinar, we will speak with AI-startup entrepreneur and seasoned marketing strategist Rebecca Clyde who has been at the intersection of these two disciplines - AI and marketing - for more than five years. Get…

Join your fellow creative and communication professionals for a festive evening as the leading local industry associations join forces to host an epic holiday party. Celebrate all that you've accomplished this year and make new connections to drive success in the new year. Ticket price includes light appetizers. Cash bar and food trucks will be onsite. We hope to see you there!

Join us virtually on November 17 at 12pm to learn about TV addressability and how to leverage it.    Advertisers are now able to purchase audiences using household-level profiling and segmentation to deliver different TV ads tailored to different households watching the same program. At our November event, we will hear from three different POVs on the topic.    Attendees will take away:  An understanding of what addressable TV is (linear and digital) Examples of use cases, learnings and successes …

Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.    We’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape, we’ll look at the consumer journey, why they value influencers and the role influencers play in their lives. Further, we’ll take a deep dive into the role…

What can the business world learn about customers through sports fans? Matt Balvanz, SVP of Analytics + Innovation at Navigate, will highlight some key industry trends that he is monitoring now and into the future.   Join us virtually on August 18 at 12 PM for a discussion on:  The Metaverse Sports Betting Social Media Sports Cable Fan Growth Name, Image and Likeness New Industries Transportation Decentralized Autonomous Organizations (DAOs) AR Glasses Sensory Engagement   Attendees will take away:  Information…

The measurement community has been buzzing about Google’s latest iteration of its analytics platform, Google Analytics 4. An evolved version of its Universal Analytics predecessor, Google Analytics (or GA4) carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics’ configuration and reporting has been replaced by an entirely new data model. Translation: that cute little Google Analytics we all know and love is about to grow up. What's more, Google is planning to…

Join us June 16 at 12 PM for a virtual Q&A on preparing for the Metaverse. Ana Grace, Director of Product Management for AI at Meta, will discuss commerce in the Metaverse and how it will impact business. In this live webinar, you will learn:   How to help businesses explore the new frontiers of marketing as well as practical solutions for telling more immersive stories and creating more meaningful connections with people How to drive desired marketing outcomes for…

Our first in-person event since 2020 is here! Join us May 18th for an insightful panel on SEO in 2022. Our panelists will discuss why it’s essential to select the right SEO tools for the project goal and workflow. You will learn about: Integrating SEO tools into your workflow Limitations of SEO tools. What data to trust completely, and what you should question How AI has influenced tool development and application How to integrate tools via API What’s next – AI-driven…