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November 2018

11
29

What the Hell do THEY Know?

November 29 @ 6:00 pm - 8:00 pm
McFate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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What the Hell Do They Know?

The largest Local Advertiser Survey shows that agencies really don’t know it all. This presentation will cover the results of Borrell Associates 2018 Local Advertiser Survey- the largest of its kind. The topics are wide-ranging, from thoughts on online video marketing to the perceived effectiveness of Facebook advertising, and are important for anyone who works in a local media or digital services space. New this year is the results of a separate agency survey completed by hundreds of local agencies.…

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October 2018

10
18

SEMPO Cities+AZIMA: State of Search Mini-con (Panel+Keynote)

October 18 @ 5:30 pm - 8:30 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Join us on October 18th for a fun and interactive mini-conference featuring some of the premiere experts in SEO. Current challenges in SEO panel moderated by Carl Chapman, Digital Marketing Expert, at FindLaw, part of Thomson Reuters Jon Maxson, Sr. Director, SEO at iCrossing Kyle Roof, Co-Founder and SEO Lead at High Voltage SEO Scott Shockney, Director Channel Development at theAgency @Web.com Extended schedule of events: Registration (drinks+apps) 5:30 pm Panel: 6:00-6:45 pm Dinner: 6:45 pm Keynote: 7:15 pm Duane…

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September 2018

09
20

Thriving in a Changing Digital Marketplace: Leadership + Innovation

September 20 @ 6:00 pm - 8:00 pm
The Moxy, 1333 S Rural Rd
Tempe, AZ 85281 United States
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The pre-digital age may seem like a recent memory for some and a step into the history books for others. Yet we can agree on one thing for certain; the Digital Age has fundamentally altered the way humanity will function, especially with artificial intelligence, robotics, and virtual reality seemingly becoming commonplace. Digital transformation differentiates organizations and leaders that thrive in this technological world compared to those that fail to adapt. What common attributes are shared for those rising to the…

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August 2018

08
16

The New Organic in Social: Breaking the Algorithm for Engagement

August 16 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Get insight and learn how to reverse the downward spiral on your Facebook and social engagement. Facebook has been fighting brands that have been using engagement bait to undercut their algorithm. Is it really a pay to play model? Short answer is yes but the extended version is that you can use your organic posts to help reach your fans with minimal spend by leveraging your CRM data and the FB audience pixel. Brian will walk you through numerous ways…

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July 2018

07
19

The Email Vanguard: What You Should Know

July 19 @ 6:00 pm - 8:00 pm
The Moxy, 1333 S Rural Rd
Tempe, AZ 85281 United States
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Design. Code. Test. Send. Design. Code. Test. Send. Design. Test…(snore) If we’re not careful, email marketing tactics can get really boring really quickly. That monotony not only impacts those of us pushing “Send”, but it also extends to those (hopefully) interacting with our messages in their inbox. We can all do better. Join us for a fun and interactive session with Chris Sietsema of Teach to Fish Digital, in which we explore eight different ways in which you can strategically…

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June 2018

06
21

The Role of Traditional Public Relations in SEO

June 21 @ 6:00 pm - 8:00 pm
The Newton, 300 W Camelback Rd.
Phoenix, AZ 85013 United States
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The Role of Traditional Public Relations in SEO

An Event in conjunction with PMACC (Phoenix Marketing, Advertising, and Communication Collective). Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users simply rank better. We all know that the Penguin update eradicated easy link-building tactics of the past. This means that natural editorial links – from high-traffic, respected websites – are the…

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May 2018

05
17

The Future of Content Marketing

May 17 @ 6:00 pm - 8:00 pm
Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Content Marketing is critical to the success of any organization, and new technology is enabling marketers to reach mass audiences through mediums such as video, artificial intelligence (AI) and virtual reality (VR). Marketing has changed more in the last two years than it has in the last 50 years due to these profound digital transformations. Smart organizations are staying ahead of the curve by embracing new technologies and adapting them as part of their brand messaging strategy. Is your organization…

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April 2018

04
19

Under Think It: Innovation and Startup Planning

April 19 @ 6:00 pm - 8:30 pm
McFate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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Strategy is just full of five syllable words. Why? We all want to look and sound smart to our clients. But big buzzwords don’t just undermine your points, they keep people from understanding what you’re saying. Make no mistake, your job is to have influence over the actions of your clients. To guide them. To help make it clear what they should do. And this is simply impossible if they don’t understand what you’re talking about. The best way to…

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04
05

2018 TIM Awards

April 5 @ 6:00 pm - 9:00 pm
FOUND:RE, 1100 N Central Ave
Phoenix, AZ 85003 United States
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Dedicated to honoring and recognizing digital marketing professionals and their successful digital marketing campaigns and innovation, the 2018 TIM Awards is now open for submission. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the 2018 TIM Awards brings together Arizona's best and brightest digital marketers to celebrate the work completed in the 2017 calendar year. So, get busy on your entries and watch for our updates regarding this prestigious awards ceremony. Contact us now about ways…

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February 2018

02
15

Get Engaged: No Ring Required!

February 15 @ 6:00 pm - 8:00 pm
McFate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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How Real Time Data Drives Engagement Engagement is the strongest indicator of what's working and what's not. With platforms like Facebook cracking down on content that does not authentically engage people, understanding what really drives results in more pressing that ever. Join us from  6 - 8 pm, Thursday, February 15 as we welcome Nani Saffer, VP of Account Management at Netbase, an enterprise analytics company that provides brands and agencies with a detailed view of what people say about…

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