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November 2019

11
21

Learn from Facebook: Mobile Driven Creative & Data Driven Insights

November 21 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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​The opportunity is right in front of us to use data as a creative muse to fuel creative effectiveness. But without the proper framework to look at data, it's impossible to know where to begin. At our November event, Amanda Kosakowski from Facebook, Inc – the world's largest social media platform – will cover ways in which we can we can look at the relationship between data, insights and creative through a new light to drive outcomes and results. With mobile…

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October 2019

10
12

AZIMA @ Phoenix Design Week for UI/UX Breakouts

October 12 - October 13
Phoenix Convention Center, 100 N 3rd St,
Phoenix, AZ 85004 United States
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AZIMA is proud to sponsor Phoenix Design Week 2019 for our October monthly event! As part of our sponsorship, AZIMA members get access to the latest UI/UX trends for just $49. You can either attend one day of the conference or attend breakout sessions on both days with this exclusive offer. Saturday, October 12, features UI/UX breakouts sessions including: Designing and Prototyping Your Next App with Adobe UX & Design Thinking: Designing Systems for SaaS Products UX & Design Thinking:…

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September 2019

09
19

The State of Search

September 19 @ 6:00 pm - 8:00 pm
Unexpected Art Gallery, 734 W Polk St
Phoenix, AZ 85007 United States
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Fall 2019 State of Search

Top 5 Take-Aways The value of using AI to help scale and drive better results Common audience targeting tactics and use cases Why you should be informed about voice Search, but limit investment there for now The importance of Shopping Ads Shopping Ads tips for success About the Speaker Bob Nishiyama started his career working part-time at an early digital marketing agency, W3PR, to pay for college. It was W3PR that initially sparked his interest in helping businesses grow by…

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August 2019

08
22

Crafting Better Digital Personas with Attitudinal Segmentation

August 22 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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CRAFTING BETTER DIGITAL PERSONAS WITH ATTITUDINAL SEGMENTATION

We can see a lot about our digital audiences based on their activity online. Where they click, when they click, how long they stay, where they were before and where they go next. We've got what they looked at, what they bought, and how often. Our digital audience personas are full of information about who they are, where they live, how much they make and how much they spend. What none of this tells us is WHY. Oh, we can…

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July 2019

07
18

The Golden Age of Personalization

July 18 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Personalization, just like Artificial Intelligence and Machine Learning has become the buzzword du jour.  Learn how to navigate the buzzword BS to better understand personalization, how it can help your business, delight your customers, and practical steps to drive immediate value. About the Speaker: Greg Lim is a believer that great marketing is the perfect combination of math and magic.  As the former CMO of Lifelock and current CEO of Persosa, he combines his background in finance and marketing in…

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June 2019

06
20

5 Strategies to Leverage Call Tracking

June 20 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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You're probably familiar with the fundamentals of call tracking software as a marketing and advertising professional. The question is: are you converting that expertise into revenue for your agency or marketing value for your business? At this event, featured speaker Adam Arkfeld, Founder and President of ParaCore, will dive into 5 strategies to grow your business by leveraging call tracking software. Tactics attendees will take away: Discovering ROI through call tracking Improving customer service and customer needs through call monitoring…

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May 2019

05
16

Bulletproof Storyselling: 7 Secrets for Using Videos To Maximize Revenue

May 16 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Azima-StorySelling-website

Storytelling and marketing go hand-in-hand. Today, you live in a tumultuous, noisy world where you're competing with EVERYTHING that's fighting for your prospect’s attention. In this presentation, AZIMA's 2019 Rising Star Award Winner Todd Hartley explains how to pull your prospects through your sales funnel faster by integrating tactical business videos into your marketing and sales process. After, you’ll be able to: Brainstorm compelling video narratives by identifying your best marketing stories Execute content that commands your audience's attention Align your marketing and sales team Use…

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April 2019

04
04

2019 Annual TIM Awards and AZIMA 10 Year Anniversary Celebration

April 4 @ 6:00 pm - 8:00 pm
Tempe Center for the Arts, 700 W. Rio Salado
Tempe, AZ 85281 United States
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Dedicated to honoring and recognizing digital marketing professionals and their successful digital marketing campaigns and innovation, the 2019 TIM Awards is now open for submission. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the 2019 TIM Awards brings together Arizona's best and brightest digital marketers to celebrate the work completed in the 2018 calendar year. So, get busy on your entries and watch for our updates regarding this prestigious awards ceremony. Contact us now about ways…

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March 2019

03
21

Local Digital Marketing, More Than a Pin

March 21 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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When marketers talk about Local Digital Marketing, conversations almost typically focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a significant impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.…

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February 2019

02
21

Scaling Innovation

February 21 @ 6:00 pm - 8:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd.
Scottsdale, AZ 85257 United States
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Join AZIMA for an exciting evening as we learn from industry expert, Greg Head, CEO of Scaling point to learn more about how early-stage businesses can generate enough pipeline and sustain growth to drive scale and become successful. According to Greg Head, what works to get your startup going is almost the opposite of what is needed to scale and grow faster. There is a time-tested structure to scaling successfully, but it's not obvious or easy. Attendees will  learn about…

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