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November 2022

11
17

What is Addressable TV and How to Leverage It

November 17 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us virtually on November 17 at 12pm to learn about TV addressability and how to leverage it.    Advertisers are now able to purchase audiences using household-level profiling and segmentation to deliver different TV ads tailored to different households watching the same program. At our November event, we will hear from three different POVs on the topic.    Attendees will take away:  An understanding of what addressable TV is (linear and digital) Examples of use cases, learnings and successes …

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October 2022

10
20

2022 AZIMA TIM Awards

October 20 @ 5:30 pm - 9:00 pm
Tempe Center for the Arts, 700 W. Rio Salado
Tempe, AZ 85281 United States
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Thank you to everyone for attending the 2022 TIM Awards! A list of winners can be found here. We had such an amazing time and we can't wait to see you next year! Agenda & Location When: Thursday, October 20, 2022 Cocktails: 5:30 PM Dinner: 6:30 PM Awards Ceremony: 7 PM Tempe Center for the Arts 700 W. Rio Salado Parkway Tempe, AZ 85281 About the AZIMA TIM Awards Dedicated to honoring and recognizing digital marketing professionals and their successful…

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September 2022

09
15

The Power of Influencer Marketing

September 15 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.    We’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape, we’ll look at the consumer journey, why they value influencers and the role influencers play in their lives. Further, we’ll take a deep dive into the role…

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August 2022

08
18

Digital Trends in Sports Marketing

August 18 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

What can the business world learn about customers through sports fans? Matt Balvanz, SVP of Analytics + Innovation at Navigate, will highlight some key industry trends that he is monitoring now and into the future.   Join us virtually on August 18 at 12 PM for a discussion on:  The Metaverse Sports Betting Social Media Sports Cable Fan Growth Name, Image and Likeness New Industries Transportation Decentralized Autonomous Organizations (DAOs) AR Glasses Sensory Engagement   Attendees will take away:  Information…

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July 2022

07
21

GA4: Insights for Business Decisions

July 21 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

The measurement community has been buzzing about Google’s latest iteration of its analytics platform, Google Analytics 4. An evolved version of its Universal Analytics predecessor, Google Analytics (or GA4) carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics’ configuration and reporting has been replaced by an entirely new data model. Translation: that cute little Google Analytics we all know and love is about to grow up. What's more, Google is planning to…

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June 2022

06
16

Preparing for the Metaverse: How aspects of our life could change.

June 16 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Join us June 16 at 12 PM for a virtual Q&A on preparing for the Metaverse. Ana Grace, Director of Product Management for AI at Meta, will discuss commerce in the Metaverse and how it will impact business. In this live webinar, you will learn:   How to help businesses explore the new frontiers of marketing as well as practical solutions for telling more immersive stories and creating more meaningful connections with people How to drive desired marketing outcomes for…

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May 2022

05
18

Search Update 2022

May 18 @ 6:00 pm - 8:00 pm
ASU Kerr Cultural Center, 6110 N Scottsdale Rd
Scottsdale, AZ 85253 United States
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Our first in-person event since 2020 is here! Join us May 18th for an insightful panel on SEO in 2022. Our panelists will discuss why it’s essential to select the right SEO tools for the project goal and workflow. You will learn about: Integrating SEO tools into your workflow Limitations of SEO tools. What data to trust completely, and what you should question How AI has influenced tool development and application How to integrate tools via API What’s next – AI-driven…

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April 2022

04
21

2030 B2B Trends: Contrarian Ideas For The Next Decade

April 21 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

2020 was one of the most difficult periods in modern history. The pandemic threw a cloud of uncertainty over the next year, making it difficult to spot trends. So this year, LinkedIn has taken a different approach. They’ve decided to look far ahead...to 2030.   Join us April 21 to meet Peter Weinberg, Global Head of Development at LinkedIn’s B2B Institute. He will share the three macro trends that will define the next 10 years of B2B marketing. You will learn:…

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March 2022

03
17

Programmatic Advertising and the Impending Creative Revolution

March 17 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

In this ever-changing digital environment, it’s no secret that a creative revolution is near. With major technological advances, many marketers are noticing untapped areas of growth and optimizations.  Join us on March 17 with Ben Trenda, CRO at Spaceback, the creative tech company that invented social display, to learn about the programmatic ecosystem and leveraging new tools on the horizon. We will send everyone who registers a Grubhub gift card for you to order lunch in advance of the Zoom…

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February 2022

02
17

Cross-Media Marketing: The Stress-Free Way to Boost ROI

February 17 @ 11:30 am - 12:30 pm
Virtual Event AZ 85253 United States

In today’s world, a business is expected to be on so many different channels to target consumers —and it’s made more difficult if you don’t have a large in-house fulfillment team, technology platforms, or budget to execute. This is where cross-media marketing can help.    Join us on February 17th to learn about cross-channel marketing and the benefits to boost ROI. Stephanie Asrymbetov, Director of Product Management at LOCALiQ | USA Today Network will discuss how to create an impactful…

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