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April 2021

04
15

Evolution of Paid Search with Google

April 15 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Paid search is an important tool in the toolbox of all digital marketers. The key to maximizing your budget and reaching the hyper-targeted audiences that this tool allows is understanding the rules, especially as they evolve over time. Join us at noon on April 15 for the Evolution of Paid Search with Google featuring Colleen Fitzgerald, Google Client Partner Lead, and Alana Fromm, Google Technology Account Manager. Colleen and Alana will cover these three critical areas: Understanding the User: Search…

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March 2021

03
18

Unprecedented Times: The Increasing Relevance of Give Back Brands

March 18 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

Millennials and Gen Zers grew up in a world that encouraged recycling and social good. Instead of donating money directly to causes, consumers under the age of 40 are increasingly choosing to patronize brands that give back as a core mission. Yoobi, a philanthropic school and office supply company, is one of these brands. For every item purchased, Yoobi donates a school supply item to a child in need in the U.S. So far, it has contributed to 5.5 million…

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February 2021

02
25

Advertising, News and the Ecosystem Our Brands Require

February 25 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

It is critical that members of our community remain informed on the issues that affect them most – legislation, health and education to name a few. And in times of national crisis, we realize that crucial community information comes from local reporters. A desire to remain informed drives local content engagement, and access to accurate, high-quality information has never been more important in our country.  As digital marketers, why should we advertise with local publications? As citizens, why might it…

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December 2020

12
10

Who are you even talking to?

December 10, 2020 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States + Google Map

People take in information more differently than ever before. With so much coming at us, our minds are full of information and brands that want in. We need solutions to problems, on demand. We don’t need more brand attributes to memorize. And with so many sources of media, we couldn’t if we were even interested. The path to growth for global brands has changed, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today…

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October 2020

10
22

2020 AZIMA TIM Awards

October 22, 2020 @ 12:00 pm - 1:00 pm
Virtual Event AZ 85253 United States

Join us on October 22nd as we stream the 2020 AZIMA TIM Awards on YouTube. The live cast is FREE and open to everyone. The festivities begin at noon on Thursday and can be viewed here: https://youtu.be/Ew0mEKqyHII. We look forward to celebrating all of the outstanding work submitted by our incredible community of professionals, unveiling the 2020 awardees!   About the AZIMA TIM Awards Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the 2020 TIM Awards…

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September 2020

09
17

How To Adjust Your Paid Media Strategy For Success in An Election Year

September 17, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States + Google Map

The 2020 elections are set to break records with an estimated $6 billion in advertising spend. And Arizona is projected to be in the of top 5 highest political spend states for this upcoming presidential election at $150 million or more in spending. Join us for an informative webinar to learn how political advertising spend affects all advertisers and how you can pivot your brand’s marketing plan to ensure success this fall. 5 Takeaways: The “rules” of political advertising Media channels most…

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August 2020

08
27

Adapting and Evolving: Covid-19

August 27, 2020 @ 1:00 pm - 2:00 pm
Virtual AZ United States

Join us as Kevin Gentzel gives us key insights about adaptation during COVID-19. Why you should attend and what you will learn: How you can support local businesses How US consumers are leaning into news Sentiment as a targeting capability How Gannett | USA TODAY is approaching brand safety About the Speaker Kevin joined Gannett as its first Chief Revenue Officer in 2015 and was named President of USA TODAY NETWORK Marketing Solutions in 2019. His oversight includes all advertising…

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July 2020

07
23

Connecting with the Consumers of Tomorrow: Leveraging TikTok

July 23, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA as we hear from a TikTok Brand Partnerships Manager on how best to create content and specific ad product offerings from the popular social platform. We will also discuss audience segmentation and targeting for advertisers Use of TikTok for non-profits, as well as best practices for organic content will be reviewed Our speaker will also share case studies for consumer audiences More than 40% of TikTok users in the United States earn $100,000+, annually, which may surprise…

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June 2020

06
18

SEO in a Pandemic Era with Barry Schwartz

June 18, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for an informative discussion with Barry Schwartz, CEO of RustyBrick, a New York Web service firm. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is the News Editor at Search Engine Land. Join us on Thursday, June 18, 2020 from 11:30 AM to 1:00 PM to hear from our AZIMA member, and search expert, Carl Chapman, who will host this exciting Q&A, where we’ll discuss…

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May 2020

05
21

Simpli.fi OTT Revolution

May 21, 2020 @ 11:30 am - 1:00 pm
Virtual AZ United States

Please join AZIMA for a presentation on Over the Top/Connected TV (OTT/CTV). We will be giving away multiple prizes during the presentation and you can learn all about how OTT/CTV viewership has exploded since COVID-19. Join us and understand the trends and learn why it should be part of your media plan today more than ever going forward!   This shouldn’t be a surprise, but Everyone is talking about OTT/CTV. You can’t read or watch the news without hearing about…

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