An Event in conjunction with PMACC (Phoenix Marketing, Advertising, and Communication Collective). Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users simply rank better. We all know that the Penguin update eradicated easy link-building tactics of the past. This means that natural editorial links – from high-traffic, respected websites – are the…
Find out more »Design. Code. Test. Send. Design. Code. Test. Send. Design. Test…(snore) If we’re not careful, email marketing tactics can get really boring really quickly. That monotony not only impacts those of us pushing “Send”, but it also extends to those (hopefully) interacting with our messages in their inbox. We can all do better. Join us for a fun and interactive session with Chris Sietsema of Teach to Fish Digital, in which we explore eight different ways in which you can strategically…
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