December 2020
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Who are you even talking to?
People take in information more differently than ever before. With so much coming at us, our minds are full of information and brands that want in. We need solutions to problems, on demand. We don’t need more brand attributes to memorize. And with so many sources of media, we couldn’t if we were even interested. The path to growth for global brands has changed, yet they cling to 100-year-old brands as examples of how to reach us today. Branding today…
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